Best-selling Fire TV Stick is now 50% more
powerful with HDR and Dolby Atmos support—also includes Alexa Voice
Remote with AV device controls
Fire TV Stick Lite is our most affordable Fire
TV device ever—features full-HD streaming, HDR support, and Alexa
Voice Remote Lite
Redesigned Fire TV experience provides new
content-discovery features, enhanced Alexa voice integration, and
user profiles for personalized recommendations
With more than 100 million devices sold globally, Fire TV
customers are streaming billions of hours each month. Amazon.com,
Inc. (NASDAQ:AMZN) today made Fire TV even better, with the
next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and
a reimagined Fire TV experience that is more personal and
customized.
“We are passionate about inventing on behalf of our customers to
make it even easier to enjoy the best in entertainment,” said Marc
Whitten, Vice President, Amazon Entertainment Devices and Services.
“With a redesigned Fire TV experience tailored to each user, it’s
even simpler to stream your favorite shows with our more powerful,
next-generation Fire TV Stick and our even more affordable Fire TV
Stick Lite.”
Best-Selling Fire TV Stick Now 50% More Powerful with HDR and
Dolby Atmos Support—Just $39.99
The all-new Fire TV Stick features an enhanced 1.7 GHz quad-core
processor that makes it 50% more powerful than the previous
generation. The new Fire TV Stick delivers fast streaming in 1080p
at 60fps with HDR compatibility. The dual-band, dual-antenna wifi
supports 5 GHz networks for more stable streaming and fewer dropped
connections. Fire TV Stick also features Dolby Atmos for immersive
sound with compatible content and speakers, and an Alexa Voice
Remote with dedicated power, volume, and mute buttons for easy
control of TVs, soundbars, and A/V receivers. The all-new Fire TV
Stick delivers improved performance while consuming 50% less power
than the previous generation.
Fire TV Stick Lite—Affordable, Full-HD Streaming on Fire
TV—Just $29.99
Fire TV Stick Lite is a new, even more affordable way to begin
streaming in full-HD. Fire TV Stick Lite is 50% more powerful than
the previous-generation Fire TV Stick and includes the most
processing power of any streaming media player under $30. It
features HDR support and comes with Alexa Voice Remote Lite, a new
remote that allows you to use voice to find, launch, and control
content.
All-New Personalized Fire TV Experience
Fire TV’s most significant experience update is redesigned to
offer a more intuitive, simple, and customized experience. The Main
Menu is at the center of your screen and makes it easy to find what
you’re looking for. You can now jump into your favorite streaming
service directly, or scroll over supported apps to quickly peek at
what’s inside and begin playback. A brand-new Find experience makes
it easier than ever to discover great movies, TV shows, and more,
with browsing capabilities that allow for broad and specific
searches based on genre (e.g. comedies, action), helpful categories
(e.g. free, sports, Live TV), and more.
Alexa is at the core of the new Fire TV experience, featuring
improved voice controls that give you greater control of your
entertainment. Just say, “Alexa, go to Live,” to jump to the Live
TV guide, or say, “Alexa, go to Find,” to browse shows. With user
profiles, Fire TV now delivers a personalized experience for up to
six members of a household, providing individual content
recommendations, viewing history, watch lists, preferred settings,
and more. Changing user profiles is simple by saying, “Alexa,
switch to my profile.” After initial setup, Alexa will
automatically recognize the voice and switch to your profile.
Alexa is getting smarter every day, and the redesigned Fire TV
experience features a dedicated Alexa Explore destination, which
displays popular Alexa features and helps you discover new recipes,
view stocks, and more. You can also see and control connected smart
devices in your home and multi-task while viewing a
picture-in-picture feed of your Ring security camera. With the new
Fire TV experience, Fire TV Cube can be used for video calling with
Alexa. Connect a compatible Logitech webcam to stay in touch with
friends and family on the biggest screen in your home. Alexa video
calling will be available later this year, while other services
like Zoom will be added over time.
The redesigned Fire TV experience will begin rolling out
globally later this year, starting with the all-new Fire TV Stick
and Fire TV Stick Lite.
Availability
The all-new Fire TV Stick is $39.99 and begins shipping in
select countries next week. Customers in Canada, France, Germany,
India, Italy, Japan, Spain, the United Kingdom, and the United
States can begin pre-ordering today at
www.amazon.com/firetvstick.
Fire TV Stick Lite is $29.99 and begins shipping in select
countries next week. Customers in Australia, Brazil, Canada,
France, Germany, India, Italy, Mexico, Spain, the United Kingdom,
and the United States can begin pre-ordering today at
www.amazon.com/firetvsticklite. Fire TV Stick Lite will bring
dedicated Fire TV experiences with Alexa to Australia, Brazil and
Mexico for the first time.
The redesigned Fire TV experience will begin rolling out
globally later this year, starting with the all-new Fire TV Stick
and Fire TV Stick Lite. Exact features will vary by country. It
will be available in Australia, Brazil, Canada, France, Germany,
India, Italy, Japan, Mexico, Spain, the United Kingdom, and the
United States.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
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