Program launches with over 25,000 Climate
Pledge Friendly products with one or more of 19 sustainability
certifications
Amazon launches ‘Compact by Design,’ a new
certification program for products designed to reduce carbon
emissions through increased efficiency and better packaging
Amazon (NASDAQ: AMZN) today announced Climate Pledge Friendly, a
new program to help make it easy for customers to discover and shop
for more sustainable products. Customers will now see the Climate
Pledge Friendly label when searching for more than 25,000 products
to signify that the products have one or more of 19 different
sustainability certifications that help preserve the natural world,
such as reducing the carbon footprint of shipments to
customers.
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Climate Pledge Friendly, a new program to
help make it easy for customers to discover and shop for more
sustainable products (Graphic: Business Wire)
Climate Pledge Friendly selection includes grocery, household,
fashion, beauty, and personal electronics products, as well as
items from a range of other categories—from brands including
Seventh Generation, Burt’s Bees Baby, and HP Inc. Climate Pledge
Friendly products are clearly labeled in shopping results, have
additional sustainability information on the product page, and are
featured in a dedicated section of our store. Amazon has partnered
with trusted third-party certifications, and customers will be able
to discover sustainable products that meet sustainability standards
that help preserve the natural world. For example, Amazon is
partnering with the Cradle to Cradle Products Innovation Institute,
a global non-profit dedicated to transforming the safety, health,
and sustainability of products. Cradle to Cradle Certified products
are safe, sustainable products made to support a circular
economy.
As part of the Climate Pledge Friendly initiative, Amazon is
also announcing Compact by Design, a new externally-validated
certification that identifies products which, while they may not
always look very different, have a more efficient design. With the
removal of excess air and water, products require less packaging
and become more efficient to ship. At scale, these small
differences in product size and weight lead to significant carbon
emission reductions.
Seventh Generation offers a Compact by Design-certified
super-concentrated laundry detergent that uses 60% less plastic and
50% less water than the standard 100-ounce laundry bottle, enabling
significant energy and material savings. If every household in the
U.S. were to buy one bottle of Easy Dose ultra-concentrated laundry
detergent instead of Seventh Generation's conventional 100-ounce
laundry detergent, this would save 220,000 tons of CO2e every year,
equivalent to not driving 540 million miles.
Mrs. Meyer's multi-surface concentrate is another Climate Pledge
Friendly product that has earned the Compact by Design
certification. It is a concentrated formula designed to eliminate
excess water, with one 32-ounce bottle able to make more than 16
gallons of cleaning solution. Using concentrated cleaning products
reduces repeat purchases and enables customers to contribute to
carbon emission savings. If all households in the U.S. purchased
concentrated cleaners like Mrs. Meyer’s multi-surface concentrate
instead of non-concentrated cleaners, it would result in savings of
200,000 metric tons of customer CO2e—equivalent to the emissions of
500 million miles driven per year.
“Climate Pledge Friendly is a simple way for customers to
discover more sustainable products that help preserve the natural
world,” said Jeff Bezos, Amazon founder and CEO. “With 18 external
certification programs and our own Compact by Design certification,
we’re incentivizing selling partners to create sustainable products
that help protect the planet for future generations.”
“Cradle to Cradle certification provides a framework for product
optimization based on the principles of designing with safe and
healthy materials, using clean renewable energy and water,
celebrating diversity, and eliminating the concept of waste,” said
William McDonough, co-founder of the Cradle to Cradle Products
Innovation Institute. “We love that Amazon is making it simple for
customers to find sustainable products. Amazon’s new program will
expand our reach and enable us to empower more brands to deliver
safer and more sustainable products for the circular economy.”
“In line with our mission to make sustainable living
commonplace, we are delighted to partner with Amazon on its Climate
Pledge Friendly initiative,” said Fabian Garcia, President of
Unilever North America, makers of Seventh Generation, Love Beauty
Planet, and Dove, among other brands available through the program.
“Amazon’s initiative will drive scale and impact for more
sustainable consumption by helping customers easily discover
products that are Climate Pledge Friendly and encourage the
manufacturers to make their products more sustainable. Unilever is
committed to delivering products that provide the best experience
for consumers while reducing the impact that our products and our
operations have on the environment.”
The Climate Pledge Friendly initiative supports Amazon’s
commitment to reach the Paris Agreement ten years early and be net
zero carbon by 2040. The company has already committed to reaching
100% renewable energy by 2025, ordered over 100,000 fully-electric
delivery vehicles, and plans to invest $100 million in
reforestation projects around the world. Amazon also launched the
Climate Pledge Fund, a $2 billion fund to back visionary companies
whose products and services will facilitate the transition to a low
carbon economy. Building on these actions, Amazon will now make it
easier for customers to access product choices that align with our
commitment to a more sustainable future.
For detailed information on the program qualification criteria
and to start shopping for these products visit
www.amazon.com/ClimatePledgeFriendly or look for the Climate Pledge
Friendly badge on qualifying products.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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