One of the nation’s largest restaurant chains
leverages AWS to innovate new services and drive operational
efficiency across its more than 2,200 restaurants
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Jack in the Box, Inc. (NASDAQ: JACK)
is running its infrastructure on AWS – going all-in on the world’s
leading cloud – to drive flexibility and resiliency across its
organization and enable the company to offer new cloud-based
experiences for the more than half a billion customers who visit
its restaurants every year. Jack in the Box migrated from its
on-premises data centers to AWS, improving the performance and
reliability of its IT infrastructure, and positioning the company
to better serve customers in the digital age.
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Jack in the Box chose AWS for its proven expertise in supporting
the restaurant and hospitality industry, its comprehensive set of
cloud services, and its scalable infrastructure, which are enabling
the company to improve operational efficiency throughout the
business. For example, by moving off of Oracle and Microsoft SQL
Server legacy databases to Amazon Relational Database Service (RDS)
and Amazon Redshift for data warehousing, Jack in the Box was able
to automate time-consuming IT administration tasks such as hardware
provisioning, database setup, patching, and backups, as well as cut
software and hosting costs. Jack in the Box and its franchise
restaurant operators now use a common operational dashboard powered
by AWS to analyze sales, inventory, food safety, and labor
patterns, enabling them to focus on the daily performance of the
business rather than the undifferentiated heavy lifting of backing
up their servers and other tasks.
Jack in the Box is also leveraging the world’s leading cloud to
innovate enhanced digital ordering, dining, and customer service
experiences for its guests. Going all-in on AWS means Jack in the
Box can leverage AWS’s broad portfolio of machine learning (ML)
services to reveal more powerful insights into its customers’
tastes and habits. This includes Contact Lens with Amazon Connect,
a set of ML capabilities integrated into a cloud-based contact
center service, to enable customer service to better understand
customer conversation sentiment and trends. Jack in the Box will
look to use these insights to more effectively train its customer
service agents, replicate successful interactions, and identify
product feedback that can be used to develop new menu offerings and
promotions.
Moving forward, Jack in the Box is actively planning future
innovations, including helping its restaurants more accurately
predict customer traffic and optimize service time and food costs
using Amazon SageMaker, AWS’s service for building, training, and
deploying ML models. In addition, in response to increased use of
its mobile app and delivery service as customers altered their
routines this year, Jack in the Box also plans to use Amazon
Personalize, an AWS ML service for creating individualized
recommendations, to present customers with tailored suggestions on
new food and beverage options and add-ons.
“As one of the nation’s first hamburger chains, we pride
ourselves on being a leader in fast food innovation, offering
customers creative new menu items and the ability to customize
their meals. By using AWS’s full portfolio of cloud services, we
can continue to innovate new customer experiences while providing
valuable information to our franchisees to help them operate more
efficiently,” said Drew Martin, Chief Information Officer, Jack in
the Box. “AWS gives us the ability to be a more flexible,
resilient, and data-driven organization, which is essential for our
business to understand and adjust to the impacts of challenges such
as COVID-19, flexibly scaling and contracting our resources to
optimize how we operate.”
“Jack in the Box has been delighting restaurant goers for nearly
70 years. Now, with AWS’s proven infrastructure and deep portfolio
of services powering their IT operations, they are able to expand
their use of digital channels like online ordering and delivery
apps to continue earning the loyalty of future generations,” said
Greg Pearson, Vice President, Worldwide Commercial Sales at Amazon
Web Services, Inc. “By going all-in on AWS, Jack in the Box can
spend most of their time innovating versus having to navigate
multiple platforms, giving the company and its restaurant franchise
owners the ability to understand their customers better and
anticipate their needs, while also providing the scale and
flexibility to quickly respond to changing business operating
conditions.”
About Amazon Web Services
For 14 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 77
Availability Zones (AZs) within 24 geographic regions, with
announced plans for nine more Availability Zones and three more AWS
Regions in Indonesia, Japan, and Spain. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
About Jack in the Box
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a
restaurant company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with
more than 2,220 restaurants in 21 states. Known as the pioneer of
all-day breakfast, and the late night category, Jack in the Box
prides itself on being the curly fry in a world of regular fries.
For more information on Jack in the Box, including franchising
opportunities, visit www.jackinthebox.com. If you have media
inquiries, please reach out to media@jackinthebox.com.
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