Amazon Project Zero Launches in Seven New Countries
August 11 2020 - 12:00AM
Business Wire
Amazon Project Zero now empowers brands and
Amazon to drive counterfeit to zero in 17 stores worldwide
Today, Amazon (NASDAQ: AMZN) announced the expansion of Project
Zero to seven new countries - Australia, Brazil, Netherlands, Saudi
Arabia, Singapore, Turkey, and the UAE - making it available in 17
countries where Amazon has a store. Project Zero combines Amazon’s
advanced technology, machine learning, and innovation with the
sophisticated knowledge that brands have of their own intellectual
property so we can together drive counterfeits to zero.
Launched in 2019, Project Zero builds on Amazon’s long-standing
work and investments to ensure that customers always receive
authentic goods when shopping on Amazon. Over 10,000 brands – from
large, global brands to emerging entrepreneurs including Arduino,
BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and
Veet – have already enrolled in Project Zero.
“Amazon is committed to protecting our customers and the brands
we collaborate with worldwide,” said Dharmesh Mehta, Vice President
of Worldwide Customer Trust and Partner Support. “Project Zero has
been a leap forward in protecting brands, especially for those that
use all three of its components.”
BMW, one of the world’s leading automotive brands with a
portfolio of global trademarks, said: “Project Zero has been a very
easy and effective tool at protecting BMW on Amazon. We are very
appreciative of the tools Amazon has built to enable us to protect
our brand.”
“We are excited to see that Project Zero is expanding into the
new marketplaces,” said Adrienne McNicholas, Co-Founder and CEO of
Food Huggers. “The program has already had a very positive impact
on our enforcement efforts and we are glad to see Amazon’s
continued commitment to protecting our brand across the world.”
Brands that are enrolled in Amazon Project Zero and already have
a trademark enrolled in one of the newly launched countries will
automatically be able to use Project Zero in these additional
stores. New brands can learn more about and enroll in Amazon
Project Zero at: www.ProjectZero.com.
Project Zero uses three key components to protect and empower
brands:
- Amazon’s automated protections proactively and
continuously scan more than 5 billion attempted daily product
listing updates globally to look for suspicious listings. These
automated protections are powered by Amazon’s machine learning and
are continuously fed new information, so we continue to get better
in automatically preventing and blocking potential counterfeit
listings.
- We have invested significant resources over the years to
proactively prevent counterfeits and continue to innovate and build
technology-based solutions. Project Zero goes further with a
self-service tool to empower brands and provides them with
an unprecedented ability to directly remove listings from our
store. These removals also feed into our automated protections, so
we can better catch potential counterfeit listings proactively in
the future.
- Product serialization is enabled by a unique code that
brands apply within their manufacturing or packaging process, and
it allows us to individually scan and confirm the authenticity of
every single purchase of a brand’s enrolled products from Amazon’s
stores. While product serialization is optional, brands enrolled in
Project Zero are seeing the best results when using product
serialization.
Project Zero is among a suite of tools Amazon has introduced to
empower brands to protect their IP.
- Most recently, Amazon launched the Amazon Counterfeit Crime
Unit (ACCU), a global team that will investigate and bring legal
action against bad actors, protecting customers, selling partners,
and brands. To learn more:
https://press.aboutamazon.com/news-releases/news-release-details/amazon-establishes-counterfeit-crimes-unit-bring-counterfeiters
- Amazon IP Accelerator helps businesses more quickly obtain
intellectual property (IP) rights and brand protection in Amazon’s
stores. The program was designed specifically with small and medium
businesses in mind and is available to entrepreneurs worldwide that
are looking to secure intellectual property in the U.S. IP
Accelerator connects entrepreneurs with US law firms with expertise
in trademark applications. Entrepreneurs also benefit from
pre-negotiated rates. To learn more:
https://brandservices.amazon.com/ipaccelerator
- Amazon Brand Registry, a free service that gives brand owners
access to a powerful set of tools that help them deliver an
accurate and trusted customer experience on Amazon while protecting
a brand’s IP. To enroll and learn more:
https://brandservices.amazon.com/
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
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