Amazon Releases 50 New Tools & Services for Selling Partners since the Beginning of the Year, Enabling SMBs to Sell More Than...
April 09 2019 - 9:00AM
Business Wire
New tools and services launched since January 1
help small and medium-sized businesses succeed in selling their
products online and grow their business
Top tools include increased analytics for brand
owners and a new workflow for selling globally
Amazon invests billions of dollars every year
in infrastructure, tools, and services that enable small and
medium-sized businesses to sell their products online
More than half of all units sold in Amazon’s
stores are from small and medium-sized businesses, with over a
million U.S.-based small and medium-sized businesses selling in
Amazon’s stores
Amazon (NASDAQ: AMZN) today announced that 50 new tools and
services have been launched this year so far to help small and
medium-sized businesses grow their business in Amazon’s stores.
Amazon invests billions of dollars each year on infrastructure,
tools, and services that enable small and medium-sized businesses
to reach new customers and successfully sell their products online.
The most recent investments include the introduction of selling
tools and services across Fulfillment by Amazon, Seller Central,
Amazon Advertising, and more.
“We are constantly listening to seller feedback and rolling out
new tools based on their insights to help small and medium-sized
businesses succeed selling in our stores,” said Ian Simpson, VP
Selling Partner Services at Amazon. “From updates to brand
analytics to a new global selling workflow, businesses have access
to infrastructure, technology, and insights to help them reach more
customers and grow their business online. Small and medium-sized
businesses are growing sales in Amazon’s stores at a faster rate
than Amazon’s retail business and these new tools and services
serve as a catalyst to enable additional growth.”
“The insights and analytics we access through Seller Central
have been a game changer for our business! New tools like Brand
Analytics with information on clicks and conversions across
keywords have been incredible for marketing our brands,” said Liran
Hirschkorn, owner of 1981 LLC. “These exciting updates continue to
make Amazon the best opportunity in retail for our small
business.”
A sample of recently launched tools and services for sellers
includes:
- Brand Analytics: Enhanced brand
analytics provide brand owners with information on popular search
terms and comparable products.
- Fulfillment by Amazon (FBA) Monthly
Storage and Removal Fee Waiver: With the monthly FBA
storage and removal fees waived, sellers in select regions can now
test out limited quantity new-to-Amazon products for a promotional
period.
- Global Registration Experience:
A new Sell Across the World (SAW) workflow provides personalized
guidance to help sellers expand globally.
- Interactive Seller University
Content: Refreshed Seller University interactive eLearning
content offers Selling Partners live practice opportunities to help
them better operate an Amazon store.
To further help small and medium-sized businesses thrive in
Amazon’s stores, Amazon hosts a variety of events to educate
sellers, including Amazon Academy events across Europe, the Boost
Conference specifically for businesses using the FBA service, and
the new Selling Partner Summits across the U.S. The new Selling
Partner Summits are a series of six conferences designed to help
sellers grow their business in Amazon’s stores. The conferences,
which were announced in February, sold out quickly in just six
weeks.
More than half of all units sold in Amazon’s stores are from
small and medium-sized businesses. The 2018 Amazon Small
Business Impact Report revealed that there are more than one
million U.S.-based small and medium-sized businesses selling
in Amazon’s stores. Amazon estimates that small and
medium-sized businesses selling in Amazon stores have created more
than 900,000 jobs worldwide. In 2018, more than 50,000 small and
medium-sized businesses exceeded $500,000 in sales in Amazon’s
stores worldwide, and nearly 200,000 surpassed $100,000 in sales.
The number of small and medium-sized businesses eclipsing $1
million in sales in Amazon’s stores worldwide grew by 20 percent
last year.
To view all tools available to help small and medium-sized
businesses grow in Amazon’s stores, visit:
amazon.com/sellercentral.
About Amazon
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information,
visit www.amazon.com/about and
follow @AmazonNews.
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