Apple Gangnam will welcome first customers this Friday, March 31 in South Korea
Apple celebrates the dynamic Gangnam District with a special
Today at Apple session featuring K-pop group NewJeans
Apple® today previewed Apple Gangnam, located in Seoul’s
bustling, world-famous Gangnam District. Apple Gangnam will offer
an exciting space for customers to discover Apple’s incredible
lineup of products and services, receive exceptional support from
highly knowledgeable team members, and participate in free Today at
Apple® sessions to learn how to get the most out of their
“At Apple, we’re always innovating to provide the best
experience for our customers, and we are so excited to open Apple
Gangnam and share the best of Apple with even more people in
Seoul,” said Deirdre O’Brien, Apple’s senior vice president of
Retail. “Our incredible team members look forward to connecting
with customers and helping them find new ways to unleash their
creativity with our amazing products and services.”
Apple Gangnam has nearly 150 highly skilled retail team members
who collectively speak more than a dozen languages. They’re all
ready to help customers explore and get their hands on the latest
Apple products, including the new iPhone® 14 lineup with its
powerful camera features and groundbreaking safety capabilities.
Teams will also help customers take advantage of key retail
services, including the Apple Trade In program, monthly financing
options, and Apple Pay®, which recently launched in South
Apple Gangnam will be an exciting educational hub for
participants with a diverse Today at Apple offering in a roundtable
setting for a more personalized customer experience. Attendees can
discover features on the latest Apple products and learn how to get
started on their new device, or join Apple Creatives for sessions
focused on GarageBand® and Spatial Audio. For designers,
photographers, musicians, or even first-time Apple customers, Apple
Gangnam has a diverse offering of Today at Apple sessions such
- Skills: Getting Started with Mac.
- Music Skills: Getting Started with GarageBand.
- Art Skills: Sketching Ideas in Notes.
- Photo Lab: Directing the Portrait.
Participants can register for a Today at Apple session at
Beginning April 1, music fans will be able to experience the
magic of Spatial Audio in a limited-time Pop-Up Studio, featuring
rising K-pop group, NewJeans, from ADOR. On Friday and Saturday
evenings — on the hour, every hour from 5-7 p.m. — attendees will
be treated to a special listening session featuring their hit track
“OMG (Apple Music Edition).” During the 15-minute session,
participants will experience the industry-leading sound quality of
Spatial Audio. The version of the song will be available only on
Located in the historically rich and fast-moving neighborhood of
Gangnam in Seoul, Apple Gangnam features a uniquely designed
double-height façade with a completely new gradient frit and
mirrored coating treatment that blurs the transition from top to
bottom and shifts in appearance during different times of day or
Apple Gangnam is designed with materials sourced from the
region, including the tables, wood feature wall, logo, façade
glass, stone walls, and flooring. Like all Apple facilities, Apple
Gangnam and Apple’s operations in South Korea run on 100 percent
renewable energy and are carbon neutral.
In celebration of Apple Gangnam’s opening, customers are
encouraged to listen to a curated Apple Music playlist that
encapsulates the neighborhood’s energy of creative inspiration and
explore a bespoke collection of movies and TV series on Apple TV®
inspired by new beginnings.
Apple opened its first store in South Korea, Apple Garosugil, in
2018. This past year, Apple Myeongdong debuted Apple’s first-ever
K-pop Today at Apple Remix session featuring K-pop supergroup
SEVENTEEN, and Apple Jamsil at Lotte World Mall opened in December.
Apple also launched the Apple Developer Academy and Apple
Manufacturing R&D Accelerator in Pohang last year, providing
tools for the next generation of app developers to be part of the
thriving app economy and offering free educational and training
programs for small- and medium-sized businesses across the country.
And just last week, the long-awaited Apple Pay launched in South
Korea, where customers can experience this service in all five
Apple Store® locations.
Apple Gangnam will welcome its first visitors on Friday, March
31, at 5 p.m. local time. Apple Gangnam’s grand opening is by
reservation only. Registration starts on March 29 at 8 a.m.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
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Today at Apple, iPhone, Apple Pay, GarageBand, Mac, Apple Music,
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