An all-new Siri Remote, innovative color balance technology, and
high frame rate HDR deliver the best entertainment experience at
home
Apple® today announced the next generation of Apple TV 4K®,
delivering high frame rate HDR with Dolby Vision and connecting
customers to their favorite content with the highest quality. At
the heart of the new Apple TV 4K is the A12 Bionic® chip that
provides a significant boost in graphics performance, video
decoding, and audio processing. And with an all-new design, the
Siri Remote® makes it even easier to watch shows and movies on
Apple TV® with intuitive navigation controls. Together with tvOS® —
the most powerful TV operating system — Apple TV 4K works
seamlessly with Apple devices and services to magically transform
the living room in ways that everyone in the family will love.
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With an all-new Siri Remote, innovative
color balance technology, and high frame rate HDR, the new Apple TV
4K delivers a massive upgrade to any television by leveraging a
deep integration of Apple hardware, software, and services. (Photo:
Business Wire)
“Apple TV 4K is in a category of its own, leveraging a deep
integration of Apple hardware, software, and services that delivers
a massive upgrade to any TV for the very best cinematic
experience,” said Bob Borchers, Apple’s vice president of Worldwide
Product Marketing. “With the A12 Bionic and the all-new Siri
Remote, Apple TV 4K lets customers enjoy their favorite shows,
movies, and more in the highest quality, with simple and intuitive
controls. And of course, Apple TV 4K offers easy access to Apple
services, along with thousands of apps on the App Store for even
more entertainment options.”
Improved Video Experiences With A12 Bionic, Apple TV 4K
now supports high frame rate HDR (High Dynamic Range) and Dolby
Vision video, enabling fast-moving action at 60 frames per second
(fps) to play more smoothly and appear more lifelike than ever
before.1 Apple is working with leading video providers around the
world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV,
and Canal+, as they begin to stream in high frame rate HDR. And
with high frame rate support in AirPlay®, videos shot on iPhone® 12
Pro can be displayed in full 60-fps Dolby Vision on the new Apple
TV 4K.
Through an innovative color balance process, Apple TV works with
iPhone and its advanced sensors to improve a television’s picture
quality.2 Apple TV uses the light sensor in iPhone to compare the
color balance to the industry-standard specifications used by
cinematographers worldwide. Using this data, Apple TV automatically
tailors its video output to deliver much more accurate colors and
improved contrast — without customers ever having to adjust their
television settings.
The Redesigned Siri Remote The all-new Siri Remote
features an innovative clickpad control that offers five-way
navigation for better accuracy, and is also touch-enabled for the
fast directional swipes Apple TV users love. The outer ring of the
clickpad supports an intuitive circular gesture that turns it into
a jog control — perfect for finding a scene in a movie or show. And
with its one-piece aluminum design, the new Siri Remote fits more
comfortably in a user’s hand.
The new Siri Remote also has a power button that controls a TV’s
power, and another for mute, making it the only remote needed while
enjoying TV. Using Siri®, customers can easily search for specific
shows or movies, control smart home accessories, check sports
scores or the weather, and much more. Siri now works on Apple TV in
Austria, Ireland, and New Zealand, joining the 13 countries and
regions that already support Siri.3
More to Enjoy in the Living Room Apple TV 4K runs tvOS —
the most powerful TV operating system — offering a truly unique
experience. Its tight integration with Apple devices and services
gives everyone in the family a range of entertainment to enjoy from
the comfort of their living room.4
- Apple TV 4K delivers the most cinematic home theater
experience, giving customers easy access to all their favorite
entertainment on the biggest screen in the home, like award-winning
shows and movies on Apple TV+℠, including “Ted Lasso,” “The Morning
Show,” “Greyhound,” and “Wolfwalkers,” and other popular video
services through the Apple TV app. Using AirPods®, up to two
viewers can enjoy private listening without disturbing others.
- Apple Music® on Apple TV 4K turns the living room into a
concert hall, offering multiroom audio and time-synced lyrics for
millions of songs.
- Apple Fitness+℠ on Apple TV 4K brings studio-style workouts to
customers in the comfort of their own homes, featuring a team of
some of the world’s most welcoming trainers across 10 different
workout types. The first fitness service built around Apple Watch®,
Fitness+ integrates key metrics from Apple Watch right on the big
screen to offer a personalized and immersive experience that keeps
motivation high throughout every workout.
- Apple Arcade℠ on Apple TV 4K offers unlimited access to a
growing collection of more than 100 premium games — featuring new
original releases, award winners, and beloved favorites from the
App Store®, all without ads or in-app purchases. Players can pair
supported game controllers to enjoy games like “NBA 2K21 Arcade
Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K
and continue the action from iPhone, iPad®, and Mac®.
- AirPlay on Apple TV 4K lets customers effortlessly share
videos, school projects, and other content from their iPhone, iPad,
or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be
displayed in full 60-fps Dolby Vision thanks to high frame rate
support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo
album for family members and friends to enjoy photos, videos, and
Memories on the big screen.
- Apple TV 4K can be used as a home hub to control HomeKit®
accessories, and allows customers to view HomeKit video cameras and
doorbell notifications on the television screen.
- With multiuser support on Apple TV 4K, family members can enjoy
their own personalized recommendations for shows, movies, and
music, access their purchased apps in the App Store, or play games
on Apple Arcade.
Apple One℠ is the easiest way to get all of Apple’s subscription
services in one simple plan, including Apple TV+, Apple Music,
Apple Arcade, Apple Fitness+, Apple News+℠, and iCloud®. With a
single subscription, customers in over 100 countries and regions
can enjoy their favorite Apple services across their favorite
devices, including Apple TV, iPhone, iPad, iPod touch®, and
Mac.
Designed with the Environment in Mind Today, Apple is
carbon neutral for global corporate operations, and by 2030, plans
to have net zero climate impact across the entire business, which
includes its manufacturing supply chain and all product life
cycles. This means that every Apple device sold, from material
collection, component manufacturing, assembly, transport, customer
use, charging, all the way through recycling and material recovery,
will be 100 percent carbon neutral. Apple TV 4K will utilize 100
percent recycled aluminum in the Siri Remote enclosure, and 100
percent recycled tin in the solder of the main logic board. It is
also free of harmful substances, highly energy efficient, and uses
wood fiber in the packaging that is recycled or comes from
responsibly managed forests.
Pricing and Availability
- The new Apple TV 4K will be available starting at $179
(US) from apple.com, in the Apple Store® app, and Apple Store
locations. Apple TV 4K is also available through Apple Authorized
Resellers and select pay TV providers.
- Customers can order the new Apple TV 4K beginning Friday, April
30, with availability beginning in the second half of May in more
than 30 countries and regions, including the US.
- Apple TV HD with the new Siri Remote will be available for
$149.
- The new Siri Remote will be available separately for
$59, and is compatible with the previous-generation Apple TV
4K and Apple TV HD.
- For the first time, AppleCare+ will be available for Apple TV,
providing three years of technical support and additional hardware
coverage, including up to two incidents of accidental damage
protection every 12 months.5
- Customers in the US get 3 percent Daily Cash® back when they
buy directly from Apple with Apple Card™. And when they choose
Apple Card Monthly Installments, they can pay over time,
interest-free.
- Customers are able to find the same great shopping and support
services at apple.com and at Apple Store locations. Anyone can get
shopping help from Apple Specialists, choose monthly financing
options, and get Apple Support and no-contact delivery or Apple
Store pickup options.
- Customers can try out the new Apple TV 4K at an Apple Store and
have their questions answered in person. Before their visit,
customers are encouraged to check apple.com/retail for information
on opening hours, services available, and the health and safety
measures in place.
- For a limited time, eligible customers who purchase a new
iPhone, iPad, iPod touch®, Apple TV, or Mac can enjoy one year of
Apple TV+ for free and three months of Apple Arcade for free.6
1 A subscription may be required to access some content. Not all
content is available in 4K or 4K HDR. High frame rate HDR content
is currently limited. Additional content will be available soon. 4K
resolution requires a 4K-capable TV. Playback quality will depend
on hardware and Internet connection. 2 Requires iPhone with Face
ID® running iOS 14.5 or later, and is available for Apple TV 4K
(1st generation and later) and Apple TV HD with tvOS 14.5. These
software updates will be available next week. 3 Available for Apple
TV 4K (1st generation and later) and Apple TV HD with tvOS 14.5
starting next week. 4 Subscriptions are required for Apple TV+,
Apple Music, Apple Arcade, and Fitness+. 5 Subject to a service
fee. 6 $4.99 per month each for Apple TV+ and Apple Arcade after
free trial. Special offers are good for three months after the
first activation of the eligible device. One Apple TV+ offer and
one Apple Arcade offer per Family Sharing group. Plans
automatically renew until cancelled. Other restrictions and terms
apply; visit apple.com/promo for more information.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, Apple TV 4K, A12
Bionic, Siri Remote, Apple TV, tvOS, AirPlay, iPhone, Siri,
AppleTV+, AirPods, Apple Music, Fitness+, Apple Watch, Apple
Arcade, App Store, iPad, Mac, HomeKit, Apple One, Apple News+,
iCloud, iPod touch, Apple Store, Daily Cash, Apple Card, Face ID,
and the Apple logo are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210420006018/en/
Bernadette Simpao Apple bsimpao@apple.com (669) 227-9273
Christine Monaghan Apple cmonaghan@apple.com (408) 974-8850 Apple
Media Helpline media.help@apple.com (408) 974-2042
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