Target Carves Out Store Space For Apple Products
February 25 2021 - 9:47AM
Dow Jones News
By Dave Sebastian
Target Corp. is creating enclaves for Apple Inc. products at its
retail stores that would double the space for the tech company's
products in certain Target locations.
The retailer on Thursday said the new option will be making a
debut online and will roll out at Apple shopping locations in 17
stores starting this month, with additional locations scheduled for
the fall. The partnership builds on a similar model Target has
pursued with Walt Disney Co., Ulta Beauty Inc. and Levi Strauss
& Co.
Apple's dedicated space will have lighting fixtures and displays
for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other
Apple accessories, Target said. Target's website and shopping app
will also have dedicated Apple pages with a broader selection of
accessories, the company said.
Target said its tech consultants will receive training from
Apple.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
February 25, 2021 09:32 ET (14:32 GMT)
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