Target to Double Apple's Footprint in Select Stores Through Partnership
February 25 2021 - 8:48AM
Dow Jones News
By Dave Sebastian
Target Corp. said it will create enclaves for Apple Inc.
products at Target stores, doubling Apple's footprint in certain
Target locations as the two giants strike a partnership.
The retailer on Thursday said it is debuting the new feature
online and will roll out Apple shopping locations in certain stores
this month, with additional locations scheduled for the fall. The
partnership builds on a similar model Target has pursued with Walt
Disney Co., Ulta Beauty Inc. and Levi Strauss & Co.
Apple's dedicated space will have lighting fixtures and displays
for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other
Apple accessories, Target said. The Target app will have a
dedicated Apple segment, the company said.
Target said customers can take 5% off their Apple purchases
using their Target membership card.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
February 25, 2021 08:33 ET (13:33 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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