Apple® today updated the 13-inch MacBook Pro® with the new Magic
Keyboard® for the best typing experience ever on a Mac® notebook
and doubled the storage across all standard configurations,
delivering even more value to the most popular MacBook Pro. The new
lineup also offers 10th-generation processors for up to 80 percent
faster graphics performance1 and makes 16GB of faster 3733MHz
memory standard on select configurations. With powerful quad-core
processors, the brilliant 13-inch Retina® display, Touch Bar™ and
Touch ID®, immersive stereo speakers, all-day battery life, and the
power of macOS®, all in an incredibly portable design, the new
13-inch MacBook Pro is available to order today, starting at
$1,299, and $1,199 for education.2
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Introducing the 13-inch MacBook Pro
updated with the new Magic Keyboard, double the storage, and faster
graphics performance. (Photo: Business Wire)
“Whether you’re a college student, a developer, or a creative
pro, the 13-inch MacBook Pro delivers powerful performance, a
stunning Retina display, and all-day battery life in our most
portable pro notebook. Today we’re adding the new Magic Keyboard,
doubling the standard storage, and boosting performance, making the
13-inch MacBook Pro an even better value for our customers,” said
Tom Boger, Apple’s senior director of Mac and iPad Product
Marketing. “With these updates, our entire notebook lineup features
the Magic Keyboard for the best typing experience ever on a Mac
notebook, offers twice the standard storage than before, and
delivers even more performance.”
New Magic Keyboard
The updated 13-inch MacBook Pro now features the new Magic
Keyboard, first introduced on the 16-inch MacBook Pro and added to
MacBook Air® in March. Magic Keyboard features a redesigned scissor
mechanism with 1mm of key travel for a comfortable and stable key
feel, while the new inverted-“T” arrangement for the arrow keys
makes them easier to find, whether users are navigating through
spreadsheets or playing games. Magic Keyboard also features a
physical Escape key, along with Touch Bar and Touch ID, for a
keyboard that delivers the best typing experience ever on a Mac
notebook.
Double the Storage
Customers love the superfast SSDs on MacBook Pro, with
sequential read speeds of up to 3.0GB/s. The 13-inch MacBook Pro
now comes with double the storage of the previous generation, with
standard storage starting at 256GB all the way up to 1TB, so
customers can store even more photos, videos, and files. And for
pro users who need even more storage capacity for large photo
libraries and video projects, the 13-inch MacBook Pro now offers up
to a 4TB SSD.
Better Performance
The 13-inch MacBook Pro lineup now offers up to 10th-generation
quad-core Intel Core processors with Turbo Boost speeds of up to
4.1GHz. Customers who are upgrading from a 13-inch MacBook Pro with
a dual-core processor will see up to 2.8 times faster performance.
The integrated Intel Iris Plus Graphics deliver up to 80 percent
faster performance over the previous generation 13-inch MacBook Pro
for 4K video editing, faster rendering, and smoother gameplay. The
new graphics also enable users to connect to Pro Display XDR at
full 6K resolution.
Faster Memory and More Memory
16GB of faster 3733MHz memory is now offered as a standard
configuration on select models, and for the first time on a 13-inch
Mac notebook, customers can choose a 32GB memory option. With 32GB
of memory, users will experience better performance while running
multiple virtual machines and up to 50 percent faster performance
when editing gigapixel images in Photoshop.
Portable Design with a Stunning Retina Display
With a sleek aluminum unibody design in space gray or silver and
weighing just 3 pounds, the 13-inch MacBook Pro is both highly
portable and packed with performance and advanced technologies. Its
stunning and brilliant 13-inch Retina display delivers more than 4
million pixels and millions of colors, along with 500 nits of
brightness and support for the P3 wide color gamut. And with True
Tone® technology, the display offers a more natural viewing
experience for design and editing workflows, as well as for
everyday tasks such as browsing the web and writing email. The
13-inch MacBook Pro also comes with speakers that provide
incredibly immersive wide-stereo sound, Touch ID for easy login and
secure online purchases, Touch Bar with dynamic and contextual
controls, and the industry-best Force Touch trackpad for precise
cursor control and Multi-Touch™ navigation.
Built-in Security and Privacy
The 13-inch MacBook Pro comes with the Apple T2 Security Chip,
Apple’s own custom-designed second-generation silicon, which checks
that software loaded during the boot process has not been tampered
with and provides on-the-fly data encryption for everything stored
on the SSD. This allows MacBook Pro and any Mac with the T2 chip to
deliver the most secure boot process and storage of any computer.
The T2 also protects Touch ID information, so whether customers are
unlocking their Mac, entering an online password, or making online
purchases, their information stays safe.
macOS Catalina
Every new MacBook Pro comes with macOS Catalina, the latest
version of the world’s most advanced desktop operating system.
macOS has always been at the core of the Mac experience, and with
apps such as Safari®, Mail, Photos, Pages®, Numbers®, and Keynote®,
customers have powerful tools to do amazing things. macOS also
makes MacBook Pro the perfect companion device to iPhone®, iPad®,
and Apple Watch® with built-in Continuity features that allow users
to make and receive phone calls without picking up their iPhone;
automatically unlock their Mac with Apple Watch; copy and paste
images, video, and text straight from iPhone or iPad to a nearby
Mac; and in macOS Catalina, extend the workspace of their Mac using
an iPad and Sidecar™. Security features keep users better
protected, and Voice Control lets users control their Mac entirely
with their voice.
Apple Services
Customers can also enjoy Apple services right on their MacBook
Pro, including Mac versions of the Apple Music®, Apple Podcasts®,
and Apple TV® apps, as well as Apple News®. Apple Arcade℠ is
available through the Mac App Store®, bringing more than 100 new
and exclusive games to Mac customers. And for a limited time,
customers who purchase a new MacBook Pro can enjoy one year of
Apple TV+℠ on the Apple TV app for free.3
Pricing and Availability
Starting at $1,299 (US), and $1,199 (US) for education, the new
13-inch MacBook Pro is available to order today on Apple.com and in
the Apple Store® app. It will begin arriving to customers and will
be in select Apple Stores and Apple Authorized Resellers later this
week. Additional technical specifications, configure-to-order
options, and accessories are available online at apple.com/mac.
1Performance claims are as compared to previous-generation
MacBook Pro notebooks. For more information, visit:
apple.com/macbook-pro.
2Education pricing is available to current and newly accepted
college students and their parents, as well as faculty, staff, and
homeschool teachers of all grade levels. For more information,
visit: apple.com/us-hed/shop.
3This special offer is available with the purchase of any Mac,
iPhone, iPad, Apple TV, or iPod touch®, and is good for three
months after the first activation of the eligible device.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
MacBook Pro, Magic Keyboard, Mac, Retina, Touch Bar, Touch ID,
macOS, MacBook Air, True Tone, Multi-Touch, Safari, Pages, Numbers,
Keynote, iPhone, iPad, Apple Watch, Sidecar, Apple Music, Apple
Podcasts, Apple TV, Apple News, Apple Arcade, App Store, Apple TV+,
Apple Store, and iPod touch are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20200504005242/en/
Apple Jennie Orphanopoulos, (408) 221-6621 jennieo@apple.com
Bill Evans, (408) 974-0610 bevans@apple.com
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