The pound advanced against its major rivals in the European session on Friday, as U.K. retail sales rose for the fourth consecutive month in August and fresh Brexit hopes overshadowed worries about the the possibility of a negative interest rate policy by the Bank of England in coming months.

Data from the Office for National Statistics showed that UK retail sales continued to grow in August but the pace of expansion slowed markedly.

Retail sales volume increased 0.8 percent month-on-month in August, but slower than July's 3.7 percent increase. Sales were forecast to climb 0.7 percent. This was the fourth consecutive rise in volume.

European Commission President Ursula von der Leyen said that a trade deal remained possible with the U.K. before the looming deadline.

The commission president's comments eased worries over securing a fresh trade deal between the U.K. and the EU.

The gains remained limited due to the Bank of England's signal to cut interest rates to negative in coming months.

The BOE hinted at negative rates on Thursday citing uncertainty over the risks arising from the coronavirus pandemic and Brexit.

The bank said that it had discussed the effectiveness of negative interest rates due to uncertain growth outlook and the possibility of higher unemployment.

The pound recovered to 0.9121 against the euro, from a low of 0.9153 set at 10:45 pm ET. The pound is seen finding resistance around the 0.88 mark.

Preliminary data from the Federal Statistical Office showed that German producer prices declined at the slowest pace in five months in August.

Producer prices declined 1.2 percent year-on-year following a 1.7 percent fall in July. Economists had expected a 1.4 percent decrease.

The pound appreciated to 1.3000 against the greenback from Thursday's closing value of 1.2974. Next key resistance for the pound is seen around the 1.31 level.

After dropping to 1.1762 at 10:45 pm ET, the pound rebounded to 1.1801 against the franc. If the pound rallies again, 1.21 is likely seen as its next resistance level.

In contrast, the pound reached as low as 135.32 versus the yen. The pair was worth 135.88 at Thursday's close. The currency is likely to face support around the 132.00 region.

Data from the Ministry of Internal Affairs and Communications showed that Japan consumer prices rose 0.2 percent on year in August - in line with expectations and slowing from 0.3 percent in July.

Core CPI, which excludes volatile food costs, sank an annual 0.4 percent - again matching forecasts following the flat reading in the previous month.

Looking ahead, Canada retail sales for July and University of Michigan's preliminary consumer sentiment index for September will be featured in the New York session.

Sterling vs Yen (FX:GBPJPY)
Forex Chart
From Nov 2020 to Dec 2020 Click Here for more Sterling vs Yen Charts.
Sterling vs Yen (FX:GBPJPY)
Forex Chart
From Dec 2019 to Dec 2020 Click Here for more Sterling vs Yen Charts.