Wereldhave strengthens its Full Service Center concept with leisure in Tilburg
March 11 2020 - 8:32AM
Wereldhave strengthens its Full Service Center concept with leisure
in Tilburg
Wereldhave strengthens its Full Service Center concept with
leisure in Tilburg
Corporate update
11 March 2020, 12:40 AM CET
Wereldhave welcomes leisure concepts
‘Nondejeu’ and ‘The VR Room’ in the city-center of Tilburg. These
tenants create outstanding new additional alibi’s to visit Pieter
Vreedeplein, which increases relevance and footfall for this
location. This is in line with Wereldhave’s new strategy, which
focuses on Full Service Centers for a better everyday life by
broadening the palette of functions within its centers. Next to
retail, F&B and residential, Pieter Vreedeplein will be
the leisure hot-spot of Tilburg for a refreshing new experience.
Leasing has been priced in-line and above ERV levels, which
provides support for the economic viability of Full Service
Centers.
Nondejeu: a unique combined
leisure-formulate by local entrepreneurs from TilburgThe
combined-leisure formulate Nondejeu consists of Jeu de boule and
F&B in combination with the, originally Scandinavian,
escape-room formula ‘Prison Island’. Prison Island is a real-life
game involving a prison, with cells where players have to crack
codes, solve riddles and engage in physical challenges. It requires
a level of intelligence, strength or speed to be successful. There
is only one way to escape: together. Nondejeu is operated by two
local entrepreneurs and has a surface of 1,300 sqm. Opening of the
venue is set for the Summer of 2020.
Adding an innovative
experience-concept by the VR Room Pop-upVirtual Reality Rooms
are one of the latest innovations within leisure &
entertainment industry. The VR Room will embark on
a tour throughout several of Wereldhave’s centers. It will add the
potential for a unique experience to its Full Service Centers for
friends, bachelor-parties, families or business-events. The first
VR Room pop-up location will be opened at the Pieter Vreedeplein in
Tilburg. This successful concept has already been present in
Amsterdam and Utrecht. It provides access to the world of the
latest high-end Virtual Reality on a 125 sqm VR Arena or VR
Lasergaming. Opening of this location is set for mid-March 2020.It
is a logical strategic choice, according to the Business
Development Manager Erik Kleemans of Wereldhave: “These two new
concepts have a perfect fit within our new strategy of Full Service
Centers for a better everyday life. The modern-day consumer has
more requirements to balance out daily life. For Pieter Vreedeplein
it means that entertainment will add another alibi to the visit
that originally has a strong fashion and F&B purpose.”
- WH_corporateupdate_FSCleisure_11032020
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