PUBLICIS GROUPE’S ‘USEFUL WISHES’
December 06 2022 - 8:01AM
PUBLICIS
GROUPE’S ‘USEFUL
WISHES’
With the help of a
special guest, Maurice Lévy and Arthur Sadoun put
the spotlight on HPV-related cancer.
Paris – December
6, 2022 – 2022 has been
a stellar year for Publicis on every front. But rather than
celebrate those achievements, the group is leveraging the impact of
its annual Wishes film to drive awareness around the Human
Papilloma Virus.
Despite the fact that 80% of all adults will contract HPV
at some point in their lives, for far too long cancers related to
this virus have been hidden, shushed, stigmatized. They have
therefore become a pervasive silent killer.
This is a particularly personal theme for Publicis Groupe CEO
Arthur Sadoun as he was diagnosed and treated for HPV-related
cancer earlier this year.
HPV is linked to a significant rise in cancers in both men and
women, despite the availability of a highly effective vaccine.
While some countries have made vaccination of young people against
the virus a top priority, awareness remains relatively low across
the wider population.
Joining Maurice and Arthur in this year’s Wishes is a special
guest, who also went through HPV-related cancer, to encourage
everyone at Publicis, and hopefully beyond, to protect themselves
and their loved ones from this preventable illness. Click here
to view this year’s Wishes.
Publicis Groupe’s 2023 Wishes film was created by
Le Truc, in partnership with
Prodigious.
About HPVHuman
papillomavirus (HPV) is a very common group of viruses that is
linked to several types of cancer,
including nearly 100% of cervical cancers, 90% of anal
cancers and 60% of oropharyngeal cancers (cancers of the back of
the throat). Most people, up to 80% of adults—regardless of
ethnicity, race or gender—will be exposed to some type of
HPV in their lifetime. HPV is very easily transmitted between
people because there are few signs or symptoms. There currently is
no treatment for the virus itself. The only reliable method of
protection against it is vaccination, which can prevent the
most common types of infection. Education and raising
awareness is the first step to reducing risk. The earlier you
get the vaccine, the more you’re protected. Vaccination is
available until the age of 45 in certain countries, including the
U.S. and Australia. Find out more about HPV and HPV-related cancers
by clicking here
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577,
CAC 40] is a global leader in communication. The Groupe is
positioned at every step of the value chain, from consulting to
execution, combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 96,000
professionals.www.publicisgroupe.com | Twitter | Facebook |
LinkedIn | YouTube | Instagram | Viva la Difference!
Find here the press release
Contacts Publicis
Groupe
Amy
HadfieldLizzie DewhurstMichelle McGowan |
Director of
global communicationsCorporate Communications EMEACorporate
Communications US |
+ 33 (0)1 44 43 70
75+ 44 (0)79 49 918194+1 312 315 52 59
|
amy.hadfield@publicisgroupe.comlizzie.dewhurst@publicis.com
michelle.mcgowan@publicisgroupe.com |
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