Heineken Pauses Ad Spending on Facebook, Instagram
July 02 2020 - 11:16AM
Dow Jones News
By Adria Calatayud
Heineken NV said Thursday that it is pausing its advertisement
spending on Facebook and Instagram globally for July and that it is
reviewing its overall social-media strategy, citing concern about
harmful content.
"We will continue to engage in collaborative dialogue with our
social media partners with the goal of meaningfully addressing hate
speech and misinformation on their platforms," the Dutch brewer
said in an emailed statement.
Heineken joins other major marketers like Coca-Cola Co.,
Unilever PLC or Diageo PLC in halting advertising on social-media
platforms.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
July 02, 2020 11:01 ET (15:01 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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