Casino Group and Intermarché announce the start of their
partnership
Press release Paris, 1 September
2021
Intermarché and Casino Group today
announced the start of their partnership covering leading-brand
product purchasing in France, international service solutions for
major food companies and their innovative data retail services
offering in targeted advertising and personalised
promotions
On 15 April, Intermarché and Casino Group
announced that they had signed a five-year strategic partnership
agreement to capture the value of their complementary
strengths.
The partners’ joint central purchasing
unit for food products, named “Auxo Achats
Alimentaires” and managed by Intermarché, began its
operations on 1 September. Based in Massy (southern Paris suburb),
its mission is to negotiate purchasing terms with the largest
industrial groups, on behalf of the two partners in France, for
mass consumer goods from leading brands – excluding private-label
products, traditional agricultural goods and seafood, and
well-known national brand products from small or mid‑sized
companies.
Auxo Achats Alimentaires is chaired by
Jean-Baptiste Berdeaux, an Intermarché member. Its Chief Executive
is Tristan Dupont, from Intermarché. The unit is operationally
autonomous and has its own teams, of whom two-thirds are from
Intermarché and one-third from Casino Group.
The partners’ joint central purchasing
unit for non-food products, named “Auxo Achats
Non-Alimentaires” and managed by Casino Group, began its
operations on 1 September. Also based in Massy, its mission will be
to negotiate purchasing terms, on behalf of the two partners in
France, for technical products, stationery and textiles.
Auxo Achats Non-Alimentaires is chaired by
Fabrice Soler from Casino Group. Its Chief Executive is Stéphane
Cathelain, also from Casino Group. This unit is also operationally
autonomous and has its own teams, of whom two-thirds are from
Casino Group and one-third from Intermarché.
In Greek mythology, Auxo is the goddess of
growth, expansion and progress.
Outside France, Intermarché and
Casino Group have created Global Retail Services,
a joint organisation tasked with marketing international services
to large industrial groups operating in their territories in Europe
(France, Belgium, Portugal and Poland) and Latin America (Brazil,
Colombia, Uruguay and Argentina). Global Retail Services is based
in Brussels.
These international services are intended to
help suppliers to develop in a more structured and coherent manner
in their markets, and to foster the search for synergies with
suppliers. Global Retail Services will be chaired alternately by
Intermarché and Casino Group, with Stéphane de Fontenay, an
Intermarché member, serving first as Chairman. Intermarché’s
Michael Blouet, has been appointed Chief Operating Officer of
Global Retail Services - and Laetitia Moulin, from Casino Group,
has been appointed General Secretary.
Intermarché and Casino Group have completed all
the standard notification and information procedures with the
competent competition authorities for these various partnerships,
which will therefore be effective in time for the 2022 purchasing
round.
Auxo Achats Alimentaires, Auxo Achats
Non-Alimentaires and Global Retail Services will work with a
limited number of suppliers who are pivotal due to their size and
geographical footprint and who, individually, have a dominant
position in many product categories. These partnerships have been
set up for the long term (five-years) in order to offer visibility
and long-term stability to the large industrial groups they will be
addressing and allow time for implementing differentiating supply
models (on food safety, innovations, origin, multi-year contracts,
etc.).
Both Intermarché and Casino Group will remain
completely independent, notably for all other sourcing and – more
generally – in terms of marketing, pricing and promotions, as well
as in the expansion of their store networks.
Casino Group and Intermarché have also created
Infinity Advertising, a joint venture
designed to market a retail media offering to food brands
and their agents in France, outside of any purchasing negotiations,
and in compliance with personal data protection rules and
competition law. The venture is chaired by Jérôme Sabatié, an
Intermarché member, and is managed by Alban Schleuniger, from
RelevanC, a Casino Group subsidiary which develops technological
solutions for retail media and CRM. It will be able to capitalise
on one of the largest transactional databases in France on digital
media, leveraging technologies developed by RelevanC.
INTERMARCHÉ PRESS CONTACTS
Agence SOURCE RP Charlotte Rabilloud - +33 (0)6 62 03 28
34/+33 (0)1 85 78 66 32 - charlotte@source-rp.com Michelle
Kamar - +33 (0)6 09 24 42 42/+33 (0)1 85 78 66 31 -
michelle@source-rp.com
CASINO Group
ANALYST AND INVESTOR CONTACTSLionel Benchimol – +33 (0)1
53 65 64 17 lbenchimol@groupe-casino.fr
or +33 (0)1 53 65 24 17
IR_Casino@groupe-casino.fr
PRESS CONTACTSStéphanie Abadie- +33 (0)6 26
27 37 05 sabadie@groupe-casino.fr
or +33 (0)1 53 65 24 78 -
directiondelacommunication@groupe-casino.fr
Agence IMAGE 7Karine Allouis – +33 (0)1 53 70
74 84 – kallouis@image7.fr Franck Pasquier – +33 (0)1 53 70
74 91 - fpasquier@image7.fr
- 2021-09-01- Casino Group and Intermarché announce the start of
their partnership
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