Casino Group : partnership Casino Group, RelevanC, Google Cloud, Accenture
July 06 2021 - 2:00AM
Casino Group : partnership Casino Group, RelevanC, Google Cloud,
Accenture
Paris, 6 July 2021,
Casino Group Partners With Accenture and
Google Cloud to Accelerate its Digital
Strategy
Casino Group, Google Cloud and Accenture
announced today a strategic collaboration to accelerate the
technological developments of Casino Group, digitally transforming
the leading French mass-market retail brand and the retail market
as a whole.
The collaboration is
two-fold:
- The Casino Group's B-to-C activities, such as its stores and
ecommerce sites, will benefit from the deployment of innovative
digital solutions, enhancing customer experience and operational
efficiency, and drawing on the extensive expertise of Google Cloud
(in particular on its smart analytics, machine learning and
artificial intelligence solutions) and of
Accenture.
- For Casino group’s new B-to-B activities, such as its retail
media properties, the objective is to accelerate the development of
RelevanC (the Group’s subsidiary specializing in data marketing
solutions) by benefiting from the commercial and technological
support of Google Cloud and Accenture.
“This alliance with two major technology players
marks another important step in the deployment of the group's
digital strategy. It will enable us to accelerate two of the
group's priorities: continuously improving our customer service
through technological innovations such as AI applications, and
accelerating the growth and value creation of our technological
activities in data and software", said Jean-Charles Naouri,
Chairman and CEO of Casino Group.
“This alliance will give RelevanC the
opportunity to confirm its leadership position by accelerating its
international development thanks to Accenture and Google Cloud,''
adds Cyril Bourgois, CEO de RelevanC.
“Our strategic collaboration with Casino
Group, RelevanC, and Google Cloud will focus on speeding up
Casino’s, as well as the broader retail industry’s, adoption of
game-changing technologies such as cloud and AI. Accenture brings
its cloud-first business and technology capabilities, combined with
its deep retail industry knowledge and global network of innovation
centers. Retailers’ mastery of these technologies is essential to
enable them to quickly respond to the new challenges resulting from
the acceleration of digital and the constantly-changing consumer
expectations ; this mastery will enable the creation of new
services and new revenue streams,” said Jean-Marc
Ollagnier, CEO of Accenture Europe.
"The pandemic has shifted consumers’
expectations and retailers’ businesses like never before. Cloud
technologies—including secure infrastructure, data analytics, and
AI/ML—coupled with training and skills programs, will be critical
to help companies navigate these market changes,” said
Thomas Kurian, CEO of Google Cloud. “We’re
delighted to work with Group Casino and RelevanC to contribute to
their digitalization and help drive growth opportunities for their
brands and the entire retail industry.”
About Casino groupCasino Group
is a well-established and key player in the French retail industry
as well as a leader in the global food retail market, with more
than 11,000 stores worldwide - in France and Latin America. The
Group has built up a portfolio of strong, dynamic and complementary
banners, thanks to its workforce of over 200,000 people driven by a
passion for retail and customer service, generating consolidated
net sales of €31.9bn in 2020. In all of its host countries, the
Casino Group focuses its development on the formats with the
highest potential and ability to adapt in order to meet customer
needs, both today and in the future. For more information,
www.groupe-casino.fr.
About RelevanCRelevanC is a
leading ISV developing a data-driven marketing suite for retailers.
Founded in 2017, RelevanC counts more than 100 people focusing on
the development of its martech platform and IA solutions.
About Accenture Accenture
is a global professional services company with leading capabilities
in digital, cloud and security. Combining unmatched experience and
specialized skills across more than 40 industries, we offer
Strategy and Consulting, Interactive, Technology and Operations
services — all powered by the world’s largest network of Advanced
Technology and Intelligent Operations centers. Our 569,000 people
deliver on the promise of technology and human ingenuity every day,
serving clients in more than 120 countries. We embrace the power of
change to create value and shared success for our clients, people,
shareholders, partners and communities. Visit us at
www.accenture.com
About Google Cloud Google
Cloud accelerates organizations’ ability to digitally transform
their business with the best infrastructure, platform, industry
solutions and expertise. We deliver enterprise-grade solutions that
leverage Google’s cutting-edge technology – all on the cleanest
cloud in the industry. Customers in more than 200 countries and
territories turn to Google Cloud as their trusted partner to enable
growth and solve their most critical business problems.
ANALYST AND INVESTOR CONTACTS CASINO
GROUPLionel Benchimol – +33 (0)1 53 65 64 17
lbenchimol@groupe-casino.fror
+33 (0)1 53 65 24 17
IR_Casino@groupe-casino.fr
PRESS CONTACTS
Casino Group – Direction
of CommunicationStéphanie Abadie -
sabadie@groupe-casino.fr - +33 (0)6 26 27 37
05or+33(0)1 53 65 24 78 -
directiondelacommunication@groupe-casino.frAgence IMAGE
7Karine Allouis - +33(0)1 53 70 74 84 -
kallouis@image7.frFranck Pasquier - +33(0)6 73 62 57 99
- fpasquier@image7.fr
RelevanCJessy Doin -
jessy.doin@plead.fr – +33(0)6 78 39 09 38
AccentureBonnie Olivier -
bonnie.olivier@accenture.com – +33(0)1 53 23 54 61
Google CloudFrédéric Boullard -
press@google.com – +33(0)6 40 65 34 11
Disclaimer
This press release was prepared solely for
information purposes, and should not be construed as a solicitation
or an offer to buy or sell securities or related financial
instruments. Likewise, it does not provide and should not be
treated as providing investment advice. It has no connection with
the specific investment objectives, financial situation or needs of
any receiver. No representation or warranty, either express or
implied, is provided in relation to the accuracy, completeness or
reliability of the information contained herein. It should not be
regarded by recipients as a substitute for the exercise of their
own judgement. All the opinions expressed herein are subject to
change without notice.
- 2021 07 06 - PR - Partnership Casino Group RelevanC Google
Cloud Accenture
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