Danone Launches Data Traceability Service for Baby Formula
February 13 2020 - 4:56AM
Dow Jones News
By Maitane Sardon
Danone SA said Thursday that it is launching a digitally enabled
service for consumers and retailers to access sustainability data
for its baby formula, as part of its goal to provide greater
transparency.
The service, called track & connect, will consist of a
scannable QR code that will allow consumers to access a page with
information on where and when the formula was manufactured and the
product's journey through the supply chain to the shelves of the
supermarkets.
Danone said the service, which is powered by blockchain,
serialization and aggregation technology for security and privacy
reasons, will be first launched in China for its Aptamil and
Nutrilon brands. The company plans to roll the service out in
France, Germany, Australia and New Zealand by the end of 2020.
Write to Maitane Sardon at maitane.sardon@wsj.com
(END) Dow Jones Newswires
February 13, 2020 04:41 ET (09:41 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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