The One Solution That Could Eliminate NFT Fraud
April 30 2022 - 2:00AM
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An interview with REV3AL’s founders on building digital
counterfeiting and copyrights fraud prevention tools. When it comes
to the NFT industry, there’s hardly a single resolution to the
industry-agnostic issues of digital fraud and counterfeiting. NFTs,
digital IDs, copyright images and videos, and other forms of
digital media can be easily duplicated and disseminated, making it
tricky to find a solution to prevent different types of attacks.
The REV3AL platform believes they have the all-in-one solution to
prevent digital counterfeit and copyright fraud. Its solution aims
to revolutionize interactions in the digital world and open new
possibilities for different industries to leverage secure and safe
digital assets ecosystems. “Effective fraud prevention is a door
with multiple locks requiring different keys, passcodes,
biometrics, and other access levels to penetrate,” says Adam
Russell, Co-founder and Chief Revenue Officer at REV3AL technology.
He explains that “most thieves might be able to pick a lock or
crack a code, but they cannot do them all.” In 2021, the REV3AL
founding team members first came together when they saw how the
growing amount of counterfeits and scams limit the digital assets
and NFT industry from reaching its enormous potential. “I agree
with the experts that think NFTs are the adoption ramps to
encourage the masses into blockchain technology,” says Mo Kumarsi,
Co-founder and Chief Global Office at REV3AL. Leveraging their
years of experience in systems architecture, arts, cybersecurity,
and blockchain, the REV3AL team built a unique, multi-factor
solution that will help protect artists, owners, and brands from
copyrights fraud. “We incorporate several layers of authentication
features to create a robust anti-counterfeit solution,” says
Kumarsi. He notes that the layers of encrypted protection include
hidden authentication embedded within the asset itself. Any
consumer can self-verify the originality of a digital asset in
seconds using REV3AL’s platform or physical decoder. With REV3AL’s
system of authentication tools, artists and creators can protect
their work from duplicators, and owners can be confident that their
asset is authentic. REV3AL is genuinely unique from other
anti-counterfeit systems because of its extensive digital and
software-based level of protection. By embedding dynamic layers of
variable data into each authentication layer, it wraps the digital
asset with a unique serial code to prevent unauthorized duplication
and distribution of assets. Beyond their technology, REV3AL also
leverages its native token in its systems. Each time the technology
is deployed, a REV3AL token is burned as a deflationary asset. The
token will also come with additional perks for holders, including
access to REV3AL’s upcoming metaverse platform. The demand for a
robust digital anti-counterfeit solution is high in the market.
REV3AL already has over 35 partnerships with various online
platforms and marketplaces in just a year, with the figure expected
to double in the next quarter. “Our team is aggressively working on
a minimum viable product which will be built and tested on a secure
NFT marketplace,” says Russell. “The MVP will be available in
coming months and serve as the first line of defense against the
rising need for solutions to protect people against the scams and
fraud.” The next step on REV3AL’s roadmap is a commercially viable
product that can be implemented into any compatible platform
through an API. As our lives become increasingly integrated into
the digital world, protecting our digital assets is critical.
Whether it’s NFTs, original content, music, or personal
identification, digital media is easy to duplicate and needs a
robust solution like REV3AL to protect consumers from digital
counterfeits. Just as Norton 360 became a household name for
consumer cybersecurity, REV3AL has set its sights on becoming the
“standard for digital media security in the metaverse.”
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