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New York, USA, June 24th, 2025, Chainwire

The innovative brand's proprietary chip technology is set to forge new relationships and bring fresh experiences to products, owners, and communities.

Today, mmERCH debuts a new era of their proprietary Wearable Wallet technology, opening the door to the future of mmERCH with fresh experiences for products, owners, and communities alike. 

Through a limited collection in collaboration with Meebits, mmERCH is making its long-awaited return, marking the beginning of a new chapter of reimagining physical fashion through the lens of art, community, and digital culture. Inspired by New York City streetwear, the collection combines mmERCH’s forward-thinking visions and Meebits’ playful traits, creating a strong foundation for mmERCH’s new era of connected products. Exclusive early access to the collection begins June 25th at the Launch Event during NFT.NYC, at 16b Orchard St, from 4-7pm EST. 

Each product in the collection is equipped with a mmERCH-enabled NFC chip and Wearable Wallet functionality, granting access to mmERCH’s Experience Network. This includes a curated list of check-in spots in NYC, where users can ‘check in’ to each location by scanning the NFC chip in their mmERCH x Meebits product. 

Between June 25th and July 6th at 11:59 PM EST, holders are invited to participate in the Experience Token (XP) contest, simply by checking in and revealing prizes at these locations. Prizes include a unique Meebit NFT for the winner, plus digital artwork, points, and XP Tokens for all participants. New XP locations and rewards, including loot boxes, will continue rolling out in the coming months.

Speaking on mmERCH's return and the collaboration, Founder & CEO Colby Mugrabi said: "We are excited to finally share our new vision of what connected product can do for community building and fandom, in general. It is a pleasure to collaborate with an iconic brand like Meebits, bringing our vision to an incredible community — and to the world. This is just a taste of what’s to come with mmERCH 2.0." 

Sergito Silva - aka Sergito - who leads MeebCo, owners of the Meebits intellectual property rights, added: “This mmERCH x Meebits collaboration is exactly what we had in mind when we committed to preserving the spirit of Meebits, while pushing the boundaries of what’s possible. Colby and the mmERCH team have built a Wearable Wallet solution that combines serious technology with high quality products and a playful way of connecting holders to online XP and IRL experiences. We're excited to see Meebits holders engage and interact with this collection.”

mmERCH continues to redefine the experience of wearable tech, community creation, and creative collaborations. Any remaining products from the collection will be available on the new mmERCH webshop from June 26th. 

The collection features limited quantities of Snouts garments, a one-of-one recreation of the Meebits hat (available via private sale), and other mmERCH - available at the event and on the webstore. All t-shirts and hats are 100% cotton and made in Peru and the USA, respectively.   

About mmERCH

Founded in 2022 by Colby Mugrabi, mmERCH designs and creates tech-enabled, high-quality garments that connect people directly to creators and their communities. Collaborating with a range of artists and brands, all of mmERCH’s merch uses NFC chips that connect wearers to curated places, products, art, and exclusive content — all delivered in a gamified experience. When wearers do stuff, they get stuff such as art, tickets, invites, and access. Bridging online and IRL, mmERCH enhances the relationship between people and culture. This is the future of merch. Based in New York City with a global team of creators. For more information, users can visit www.mmERCH.xyz.

About The Meebit Company

The Meebit Company is a creative studio and IP development firm building the future of digital identity, play, and self-expression. As the new stewards of Meebits, a collection of 20,000 unique voxel characters originally created by Larva Labs in 2021, the company is driving the project forward through storytelling, physical products, community experiences, and onchain innovation.

To learn more, users can visit meebits.com or follow @MeebitsNFTs on X.

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