Miami, Florida, November 5th, 2024,
Chainwire
FLOKI is thrilled to announce its latest marketing
push, a four-week campaign at the iconic WAFI Mall in
Dubai.
From November 8 to December 5, FLOKI’s brand presence will light
up 18 digital screens across one of Dubai’s most renowned shopping
destinations, marking a major part of our larger Dubai takeover
initiative.
WAFI Mall draws an average daily foot traffic of approximately
19,500 visitors, providing FLOKI with the opportunity to reach a
high volume of shoppers each day. The mall spans 2.5 million square
feet, with 860,000 square feet dedicated to retail, housing over
300 diverse stores that blend international brands with unique
local boutiques.
The 18 digital screens are strategically positioned throughout
the mall, ensuring that FLOKI’s campaign achieves maximum
visibility. These screens are set in high-traffic areas and
prominent locations within WAFI Mall, making FLOKI hard to miss for
every shopper passing through.
About WAFI Mall
WAFI Mall, open since the early 1990s, holds a special place in
Dubai’s retail landscape as one of the city’s first large shopping
complexes. The mall’s unique Egyptian theme sets it apart, with
elaborate sphinx statues welcoming visitors at the entrance,
pharaoh sculptures, and intricate stained-glass pyramids that adorn
the mall’s interiors. This decor transports visitors to a world
inspired by ancient Egypt and is a major draw for locals and
tourists alike.
WAFI Mall also hosts cultural events, exhibitions, and a light
and sound show that further enhance the shopping experience.
Notable family-friendly features include KidZania, making it a
popular spot for visitors of all ages.
In addition to its shopping attractions, WAFI Mall offers an
impressive array of dining and wellness options.
Popular dining spots include Italian café Biella, Indian eatery
Asha’s, and upscale wellness options such as Cleopatra’s Spa and
Pharaohs’ Club. Adjacent to the mall is the five-star Raffles
Dubai, known for its Egyptian-inspired architecture and
award-winning afternoon tea at Raffles Salon. Other accommodation
options nearby include Sofitel Dubai The Obelisk, Arabian Park
Hotel, and Wafi Residence, ensuring a steady flow of high-profile
guests and tourists to the area.
About Floki
Floki is the people’s cryptocurrency and utility token
of the Floki Ecosystem. Focused on utility, community,
philanthropy, and strategic marketing, Floki is working toward
becoming the world’s most recognized and used cryptocurrency. With
over 490,000 holders globally, Floki has already established a
strong brand presence. Users can learn more at floki.com.
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Contact
Community Relations
Officer
Pedro
Vidal
Floki
Marketing@floki.com