$2M+ In Bids Already Placed For The First Dolce & Gabbana NFT Collection
September 27 2021 - 10:56PM
NEWSBTC
The auction for the digital items of Dolce & Gabbana ’s
Collezione Genesi ends tomorrow. From a total of nine pieces, five
have a physical and a digital version, which reportedly are
wearables that can be used in the metaverse. This is the first
high-fashion meets NFTs moment, but it certainly won’t be the last.
Besides the competitors that are surely going to pop out soon,
Dolce & Gabbana themselves are planning a whole lot more in the
space. Related Reading | NFT Project To Donate 100% Of Income To
Help Afghan Women Access Education But, let’s not get ahead of
ourselves. The official auction site describes the collection as:
“In a historic moment for the NFT ecosystem, Collezione Genesi is
the first luxury NFT collection that involves both digital and
physical works, truly bridging the physical and the metaphysical.”
The legendary fashion brand, Dolce & Gabbana, is working
alongside UNXD, who describe themselves as “a curated marketplace
for the best of digital culture.” They inform us that “All pieces
were personally designed by Domenico Dolce and Stefano Gabbana
exclusively for UNXD.” Here’s a phenomenal video showing the nine
available items, but, make sure to notice that since it was
published the bids have doubled up. And the number will probably
increase tomorrow. .@dolcegabbana's Genesi collection already has
$1M+ in bids, 5 days before the end of the auction! 🔥 The
collection is amazing and sets new standards in many ways. Bidding
is live at https://t.co/yy33o56Vxs; powered by @0xPolygon so
everything is fast and there are no fees. 💫
pic.twitter.com/hdeJ8qjMJC — Mihailo Bjelic (@MihailoBjelic)
September 25, 2021 Also, notice that the tweet comes from Polygon’s
co-founder Mihailo Bjelic. The Dolce & Gabbana ’s NFTs live on
the Polygon network. MATIC price chart on Bittrex | Source:
MATIC/USD on TradingView.com Dolce & Gabbana Hits First And
Hits Hard Even to the casual observer, it’s obvious that Dolce
& Gabbana ’s Collezione Genesi is a well-thought-out project.
Their advisors knew what they were doing. As we said, the
NFTs come with a digital wearable piece. They also include a
handmade sketch of the piece, and, more importantly, access to a
community. As NewsBTC established when analyzing Gary Vee’s
Christie’s auction, community and access might be as important as
the art when it comes to NFTs. The Dolce & Gabbana team
obviously understands that, so they’re offering two crucial items
with their genesis collection. 1.- A 3-day pass to Dolce &
Gabbana ‘s “Alta Moda couture,“ the brand’s own biggest event for
next year. The pass includes access to all the shows and parties.
Plus, a private atelier tour. 2.- Membership to the DGFamily NFT
community. For a better explanation of that last item, let’s quote
UNXD: “Dolce & Gabbana will next roll out the #DGFamily NFT
community. 4 exclusive levels, including an ultra-exclusive gold
level whose inaugural members will be the winners of this Genesis
auction. A similar approach to digital + physical + experiential
access.” So, this auction is the first step in a journey of a
thousand miles, so to speak. Dolce & Gabbana is all in on the
NFT space. 1/8 The bids for the magnificent @dolcegabbana's NFT
collection have reached $2M+! 🔥 This game-changing collection
offers items, utilities and experiences that have never been seen
in the NFT world before! 💫 The auction for the four digital items
ends tomorrow. A quick 🧵 pic.twitter.com/O6lwIudCXd — Mihailo
Bjelic (@MihailoBjelic) September 27, 2021 High Fashion And NFTs
Belong Together When our sister site Bitcoinist announced Dolce
& Gabbana ‘s NFT collection, they made a great point: “What’s
more, high fashion and acquiring expensive items is not about
necessity. Rather, it caters to being part of the luxury culture
and communicating status. In many ways, NFTs also fit this bill, in
that, they too have become indicative of status.” However, for the
fusion to succeed, there needs to be a landmark case. A moment that
makes everyone involved see the light. Is this Dolce & Gabbana
collection it? Well, it mixes the crypto universe with the real
world and it’s backed by a legendary brand, but, is that
enough? 1/Bids on the @DolceGabbana x UNXD collection have
already crossed 500 ETH (~$1.5M). This collection took an insane
16,000 hours of collective time to create, and the offer is
unrivaled (digital, physical, experiential). What makes it so
historic? 🧵👇https://t.co/DJnXW8YW5j — UNXD (@UNXD_NFT) September
26, 2021 According to UNXD, the collection took the creators “an
insane 16,000 hours of collective time.” It consists of “9
one-of-a-kind pieces that will never be made again.” So, you know?,
it’s rare. Also, “Many of the pieces used creation techniques that
are only known by a handful of people alive today. This is
museum-grade work.” To top it all off, they promise, “These pieces
look and “feel” real and will change how people think of digital
assets.” Related Reading | How Polygon Will Seek To
Strengthen DeFi With $2 Million Bug Bounty That sounds incredible,
but, it also opens a question. In what metaverse will they be
wearable, exactly? Which one of your digital avatars will you be
able to crown with “The Impossible Tiara” or “The Doge Crown”?
Featured Image by NeONBRAND on Unsplash - Charts by TradingView
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