Eni Fined EUR5 Million for Misleading Diesel Campaign
January 15 2020 - 7:01AM
Dow Jones News
By Giulia Petroni
ENI SpA (ENI.MI) was fined 5 million euros ($5.6 million) for a
misleading advertisement campaign about its Diesel+ fuel, the
Italian competition authority said Wednesday.
In its campaign, the Italian oil-and-gas company claimed "green
diesel" significantly contributes to reducing greenhouse emissions,
encouraging consumers to adopt it in order to "protect the
environment," according to the Italian authority.
"The deceptiveness of the messages stemmed primarily from the
confusion between the product advertised by EniDiesel+ and its HVO
(Hydrotreated Vegetable Oil) biodiesel component, called by Eni
'Green Diesel', attributing to the product as a whole environmental
claims that were unfounded," the authority said.
Eni has interrupted the advertisement campaign and said it will
not use the word "green" in relation to automotive fuels, according
to the competition authority.
The company wasn't immediately available for comment.
Write to Giulia Petroni at giulia.petroni@wsj.com
(END) Dow Jones Newswires
January 15, 2020 06:46 ET (11:46 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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