KUALA LUMPUR, Oct 1, 2020 - (ACN Newswire) - Holista Colltech
Limited (ASX: HCT, "Holista") and U.S. subsidiary, Holista Foods
Inc., have entered into an agreement with leading U.S. breadmaker,
Costanzo's Bakery, Inc. ("Costanzo's"), to manufacture the world's
lowest Glycaemic Index (GI) clean label white bread using
all-natural ingredients.
Under the exclusive three-year Licence and Commercialisation
agreement, Costanzo's will purchase Holista's GI Lite(TM) Bread
Premix which will be used to produce a range of healthier breads
for the USA, Canada and Mexico.
Costanzo's, a third-generation Italian baker founded 87 years ago
in New York City, produces and supplies bread products across the
USA and Canada to supermarkets and other retail outlets.
The healthier bread was jointly developed by Holista and
Constanzo's. The University of Sydney tested and validated this
bread in July 2020 to have a GI reading of 46, which compares with
GI readings of over 70 for most white breads.
Holista believes this is the world's lowest GI reading for
clean-label (free of chemicals) white breads worldwide. This latest
bread formula is significantly lower than the reading of 53
validated by the University of Sydney in 2016.
GI Lite(TM) is a patented formula made from a blend of okra,
barley, lentils and fenugreek. When mixed with white flour, it
lowers the GI reading of the final product without compromising
taste, mouth-feel or food production methods.
Under the agreement, Holista will supply 165 tons of worth valued
at US$1.9 million in the first year of the contract with
Constanzo's. Over the next two years, shipment will increase to 220
tons (valued at US$2.2 million) annually.
"There is a large and untapped market for clean-label, all-natural,
low-GI white bread and we are pleased to be able to offer our
customers such a unique and healthy product," said Costanzo's CEO,
Angelo Costanzo III.
"We are confident about the success of the GI Lite(TM) breads due
to its superior taste and mouthfeel, which cannot be matched by
other low GI breads in the market as they use chemicals and other
artificial ingredients."
GI measures food products, ranking them between 0-100 according to
the impact on blood sugar levels. The lower the GI, the more time
it takes for glucose to be digested and absorbed into the
bloodstream. Higher GI causes a spike in blood sugar levels,
contributing to diabetes.
Dr Rajen Manicka, CEO of Holista, an Australia Securities Exchange
("ASX") listed company, commented:
"This is a breakthrough agreement for the North American market and
we expect this to spur interest in other markets. We are excited to
be bringing a healthier and better-tasting white bread product to
the world, and we are currently pursuing opportunities in other
countries."
"Providing the world's lowest low GI healthy clean label white
bread has been our goal and vision," said Nadja Piatka, CEO of
Holista Foods which is based in Buffalo, New York. "Costanzo's is a
perfect partner to bring this important mission to fruition."
Holista Foods won the Award of Excellence under "Low Glycaemic
Pasta" category for its spaghetti and linguine in the 2019 U.S.A.
Taste Championships. Holista has also developed low-GI versions of
flat-breads such as chappatis and tortillas.
About Holista Colltech Limited
Holista Colltech Ltd ("Holista") is a natural wellness company,
that has the following main divisions:
- Dietary supplements
- Food Ingredients
- Ovine collagen
- Infection Control Solutions
Holista has a global collaboration with Global Infection Control
Consultants LLC to use Path-Away(R), a plant-based solution that is
proven to kill a broad spectrum of microbes. The all-natural
alcohol-free active ingredient is used in Holista's range of
sanitising products under the NatShield(TM) brand.
Listed on the Australian Securities Exchange ("ASX"), Holista
researches, develops, manufactures and markets health style
products. Holista's suite of ingredients includes low GI baked
products, reduced-sodium salts, low-fat fried foods and low-calorie
sugar without compromising taste, odour and mouthfeel. Holista also
produces sheep (ovine) collagen using patented extraction methods.
For more information on Holista, please visit
https://www.holistaco.com/
About Costanzo's Bakery Inc.
Costanzo's Bakery ("Costanzo") started in a small shop in 1933
along the Niagara River delivering Italian breads to "mom and pop"
grocery stores throughout Buffalo, NY. As the business grew, and
with the advent of the Supermarket, Costanzo's bread was soon found
in every store throughout the region. In 1977, Angelo Costanzo's
sons took over the bakery and eventually moved into a new location.
As the business grew, the natural progression was to expand into
the national marketplace by developing a line of frozen,
fully-baked sub rolls and round rolls. This was the beginning of
Costanzo's Bakery, Inc. Today, with the third generation of
Costanzo's at the helm, the bakery services retail outlets and
local routes in the Buffalo/Niagara region, as well as a national
distribution network in the Foodservice, Deli/Bakery, and Retail
businesses, with all products being produced and delivered from its
bakery in Cheektowaga, NY. For more information on Costanzo, please
visit https://costanzosbakery.com
About Holista Foods, Inc.
Holista Foods is dedicated to developing and delivering clean label
ingredients, finished food products and recipe development. The
company specializes in next-generation food research and
development for improved taste and nutritional value. Under the
leadership of Nadja Piatka, Holista Foods is embracing a philosophy
of providing great tasting, nutritional food products that will be
readily available to all consumers. Nadja's original passion for
providing healthy food products to consumers has carried over to
low GI food innovations for an even healthier nutritional
outcome.
With the successful launch of the world's first low glycaemic
noodles, spaghetti and linguine and low glycaemic bread, the
company is working on new low glycaemic products.
Holista Foods is 74%-owned by LiteFood Inc of US and 26%-owned by
Nadja Piatka and Nadja Foods. LiteFoods Inc is 53%-owned by
Holista. Holista Foods, Inc. is based in Buffalo, NY. For more
information on Holista Foods, Inc., please visit
www.holistafoods.com
For further information, please contact:
Corporate Affairs & Business Opportunities
Corporate Matters: investor@holistaco.com
General Enquiries: enquiries@holistaco.com
Global Investor relations and media enquiries:
WeR1 Consultants Pte Ltd
E: holista@wer1.net
M: +65 673 74 844
Source: Holista CollTech Ltd
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