New video production company purpose-built for the private
capital universe
AUSTIN,
Texas, March 29, 2023 /PRNewswire/ --
Award-winning documentary film director and former advertising
executive Erik Proulx today launched
Equity Films, a new video production company created specifically
for the investment management industry.
Proulx recruited a team of accomplished film producers and ad
agency veterans with the directive to create a more cinematic
storytelling approach for private capital videos.
"There's a real opportunity to raise the bar for storytelling in
the investment management space," said Proulx. "It's a niche that
our team excels at and we're excited to push forward as a market
leader under Equity Films."
According to Proulx, the idea for Equity Films started 10 years
ago when the marketing director for a prominent private equity
company asked his firm Fighting Monk to develop portfolio videos
for their AGM. She had seen a documentary Proulx created and wanted
to bring his style of filmmaking to their videos.
Since then, Proulx and his team have done hundreds of videos in
the space, featuring on-camera interviews with founders of
investment management firms, managing directors, portfolio company
CEOs, and IR executives.
"We're not revolutionizing corporate videos here," said Proulx.
"But I do think we are elevating the craft of video production
within a pretty nuanced and highly regulated industry."
Private Capital Video Content is on the Rise
According to research by Backbay Communications, content
marketing as a whole is on the rise in private equity. And of those
who actively market themselves, 71% prefer to use video.
But Equity Films would like to take that one step further for
their clients. "It's not just about creating content. It's about
connecting emotionally with an audience of viewers who are quite
literally invested in the stories being told," said Proulx.
"It's important to us that the content we create rises to the
occasion of how crucial AGMs and Investor Days are to our clients
and their stakeholders," said Proulx. "The biggest compliment we
hear every year is how much LPs look forward to our videos."
Experienced Storytellers
Proulx believes the
differentiator between Equity Films and other production companies
is their level of training and professionalism in both the private
capital space and film production. In addition to the 100+ videos
he's created for private equity companies, Proulx spent 15 years as
a writer and creative director in the advertising industry, working
on television commercials for investment banks and financial
services. "Knowing how to shape a narrative is particularly
important when you're trying to communicate a business story to
investors," said Proulx. "We believe there's a sweet spot where
film production experience and private capital storytelling can
overlap."
About Equity Films
Equity Films uses the power of
video to help investment management firms connect with their
stakeholders. Some of their past and current experience includes
storytelling for Providence Equity, PSG Equity, Blue Owl, Dyal
Capital, Vista Equity Partners, Serent Capital, Bank of America,
and State Street. Find out more at http://equityfilms.com
Media Contact:
Erik
Proulx
Executive Producer and Director
356283@email4pr.com
617-359-8159
http://equityfilms.com
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SOURCE Erik Proulx