Trinity Life Sciences Launches Portfolio of Omnichannel Promotional Excellence Offerings
March 29 2023 - 8:37AM
Business Wire
Upcoming Webinar “A Practical Omnichannel
Vision: From Strategy to Execution and Optimization” Discusses
What Dynamics Life Sciences Organizations Should Consider in
Advancing Omnichannel Capabilities
Trinity Life Sciences, a leader in global life sciences
commercialization solutions, introduces Trinity Omnichannel
Promotional Excellence, a suite of scalable solutions for
commercial life sciences teams focused on planning, executing and
optimizing omnichannel initiatives. The portfolio includes
technology, analytics, data science and business intelligence tools
and services that address multiple life sciences omnichannel
needs.
Omnichannel promotion in life sciences encompasses sales and
marketing activity across multiple digital and personal channels
including email, web and mobile content, rep interactions,
webinars, HCP speaker programs and more. Successful omnichannel
promotion involves coordinated exposure to marketing interactions
across multiple journeys, tactics, messages, channels and partners
to optimize audience engagement. Brand, Marketing and Commercial
Operations leaders are often challenged by the complex, inherently
technical strategy and tactics that make the omnichannel vision
real.
The Trinity Omnichannel Promotional Excellence portfolio
includes technology and services that allow life sciences
commercial teams to establish a strategy and structure to support
omnichannel, execute on that strategy and then continuously measure
and optimize:
Strategy & Structure
- Roadmaps and playbooks to help
achieve a brand’s strategic promotional imperatives
- Data management platforms that
integrate commercial data sets for use in downstream analytics and
applications
- Fundamental data strategy and
infrastructure to build and fully utilize more complex long-term
initiatives
Execution
- Orchestration of digital and personal
touchpoints (e.g., Next Best Action, Dynamic Targeting,
Alerts)
- Simulation and optimization tools to
evaluate channel and investment mix scenarios
Measurement & Optimization
- Customer engagement and campaign performance
tracking
- Industry benchmarks from TGaS Advisors, a
division of Trinity, to enhance marketplace understanding, justify
changes in investment and assess not only how each channel
performs—but how that performance compares with peers
- Analysis of all personal and digital
promotional channels, including individual campaigns to guide
future investment decisions and maximize ROI
“Omnichannel initiatives in life sciences often drive concerns
of overspending, difficulties in achieving ROI and overdeploying
solutions. Limited adoption by field teams not trusting and
dismissing initiatives like Next Best Action is also common,”
explains Susheel Sukhtankar, Partner and Head of Commercial
Analytics at Trinity Life Sciences. “Establishing and optimizing
omnichannel promotional efforts are inarguably complicated
initiatives—but the rewards are immense for life sciences
companies, and for their customers.”
“It’s critical to think of how omnichannel impact will scale
across the organization—cross-functional collaboration and
alignment is needed, and so is a focus on change management,” added
Neal Dunn, Senior Partner and Head of Analytics at Trinity Life
Sciences. “Trinity’s Omnichannel Promotional Excellence portfolio
was built by experts to support these organizational paradigm
shifts by providing a comprehensive, data-driven view of
omnichannel analytics.”
A webinar, A Practical Omnichannel Vision: From Strategy to
Execution and Optimization, on May 18 will feature perspectives on
designing, implementing, measuring and optimizing within an
omnichannel framework.
Life sciences executives can register here.
Members of the media who would like to attend the webinar can
contact Elizabeth Marshall at
emarshall@trinitylifesciences.com.
About Trinity Life Sciences
Trinity Life Sciences is a trusted strategic commercialization
partner, providing evidence-based solutions for the life sciences.
With over 25 years of experience, Trinity is committed to
revolutionizing the commercial model by providing exceptional
levels of service, powerful tools and data-driven insights.
Trinity’s range of products and solutions includes industry-leading
benchmarking solutions, powered by TGaS Advisors. To learn more
about how Trinity is elevating life sciences and driving evidence
to action, visit trinitylifesciences.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230329005336/en/
Media: Elizabeth Marshall Trinity Life Sciences
emarshall@trinitylifesciences.com