Procter & Gamble Brings Relief to Residents Affected by Deadly Tornado Outbreak in Mississippi With P&G Products and Tide Loads of Hope Laundry Services
March 28 2023 - 6:00AM
Business Wire
Procter & Gamble (NYSE:PG):
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the full release here:
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Tide Loads of Hope Set-Up (Photo:
Business Wire)
WHO: Families, individuals and first responders in need
of personal care items, cleaning products or laundry services in
the wake of a deadly tornado outbreak across Mississippi.
WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered
by Matthew 25: Ministries, has been deployed to support relief and
recovery efforts in the wake of a deadly tornado outbreak across
Mississippi. The mobile laundry vehicle will begin services in
impacted areas, providing free, full-service laundry to residents
affected by the recent tornadoes. Residents can bring clothes (up
to two loads per household) to be washed, dried and folded free of
charge. All washable clothing types will be accepted, with the
exception of heavy bedding.
In partnership with Matthew 25: Ministries, P&G will also
distribute free personal care kits with everyday essentials, as
well as cleaning products to meet basic hygiene and home care
needs.
WHY: A deadly overnight tornado outbreak tore through
Mississippi, devastating several cities and resulting in loss of
life. Thousands are without power or access to clean water.
P&G has a history of giving back to the communities where we
live, work and serve consumers, and we want to provide everyday
essentials to those who need it most to help bring a sense of
normalcy in this time of need. These services are free and
available to people affected by the disaster and the volunteers who
are helping to respond.
WHERE: Starting on Tuesday, March 28, the team will
collect laundry in one of the select impacted locations at a time
until daily capacity has been reached. The team will also be
distributing personal care kits and cleaning supplies directly into
the affected areas.
For specific locations and times, please visit Tide’s Twitter
and Instagram channels at @Tide and
https://www.instagram.com/tidelaundry/
ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide
Loads of Hope has provided free laundry services to families
affected by disasters. Created in the wake of Hurricane Katrina in
2005, Tide Loads of Hope is a mobile laundromat that can complete
hundreds of loads of laundry per day. In partnership with Matthew
25: Ministries, an international humanitarian aid and disaster
relief organization, the program has benefitted over 90,000 people
across the U.S. and Canada.
As a key component of Tide Ambition 2030, Tide has committed to
expand its Loads of Hope program tenfold, providing clean clothes
to millions of people in times of need, with a focus on communities
most impacted by climate change. Learn more at
https://tide.com/en-us/our-commitment/loads-of-hope.
PRODUCT BRANDS: P&G brands to be distributed include
Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr.
Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard,
Secret, Swiffer, Tampax, Tide and Venus.
PARTNER: P&G provides these services in partnership
with Matthew 25: Ministries, an international humanitarian aid and
disaster relief organization. More information can be found at
www.m25m.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20230328005395/en/
Media Inquiries for P&G and Tide: Anna Fobair,
anna.fobair@ketchum.com
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