LONDON, Oct. 7, 2022
/PRNewswire/ -- Kidtech startup Prickly Bear has partnered
with Holland & Barrett to
deliver best-in-class nutrition content to kids. Together they have
collaborated to launch Chow Down, a game where kids learn how to
balance healthy meals and earn rewards for their efforts.
Prickly Bear motivates kids with a learn-and-earn virtual
currency called Bearbux. Kids learn great content and earn Bearbux,
which can be redeemed for rewards in their favourite games such as
Roblox and Minecraft. Prickly Bear was made for kids, by parents
and kids, and uses insights from neuroscience to create a potent
recipe for learning.
"Screen time is failing our generation of kids," says
Anshu Kotak, co-founder of Prickly
Bear and mother of two. "Kids are exposed to four to six hours of
screens a day and they're developing poor digital habits. We are
thrilled to partner with Holland
& Barrett, a true leader in the Health & Wellness space, to
bring exceptional learning content to our kids."
The Prickly Bear Hub has over 60,000 downloads since launching
earlier this year, and parents are over the moon that their kids
are choosing to learn on screens instead of mindlessly scrolling
and consuming endless ads, which are often age
inappropriate.
"It finally presents a real solution to what every parent wants
and every kid needs: healthy screen time!" said Dean, father of
four.
In Chow Down, kids create healthy, balanced meals and learn all
about nutrition as they play. Chow Down makes learning fun by using
interactive gameplay to sort proteins, carbohydrates, fibre and
fats, while building balanced 'bento box' meals.
"Chow Down is so cool, I never knew seaweed was good for
digestion!" said Maya, 11. "I also learnt a new food called injera.
It's an Ethiopian bread that is apparently a good source of
carbohydrates. My mum bought it for me the other day, it's so
delicious!"
The Prickly Bear Hub is available on the Google Play Store
and the App Store, and it's free to play. Kids can start learning
and earning on Chow Down today.
There will be a launch party for Chow Down at Holland & Barrett's London flagship store on Saturday, December 10th, 2022 featuring arcade
games, competitions, rewards, food and more fun activities for
kids. Follow Prickly Bear on Instagram @pricklybear.io for
updates!
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