Breakfast was the most important meal of the day for the U.S.
restaurant industry in August based on its visit growth, reports
The NPD Group. Breakfast restaurant traffic grew by 4% in August
compared to the same month a year ago and is now within 1% of
recovering pre-pandemic traffic levels.
CHICAGO, Oct.7, 2022 /PRNewswire-PRWeb/ --
Breakfast was the most important meal of the day for the U.S.
restaurant industry in August based on its visit growth, reports
The NPD Group. Breakfast restaurant traffic grew by 4% in August
compared to the same month a year ago and is now within 1% of
recovering pre-pandemic traffic levels. Quick service restaurant
(QSR) breakfast, representing 87% of restaurant breakfast traffic,
increased visits by 5% in the month compared to a year ago. The
August traffic growth for QSR breakfast was 1% above what it was in
August 2019. Total QSR traffic was
flat in August, lunch visits were down 2%, and dinner traffic was
up 1% in the month compared to August
2021.
QSR gourmet coffee and tea and QSR hamburger restaurants,
representing a large share of QSR breakfast traffic, drove much of
the daypart's growth. Breakfast visits to gourmet coffee and tea
outlets increased by 20% in August compared to a year ago and were
15% above the August 2019 traffic
level. QSR hamburger breakfast visits grew by 4% in the month
compared to a year ago, with traffic down 2% compared to three
years ago, reports NPD, which recently merged with Information
Resources, Inc. (IRI®) to create a leading global technology,
analytics and data
provider.
Breakfast sandwiches were the top food choice at QSR breakfast;
37% of all QSR breakfast orders included these sandwiches in
August. Breakfast sandwich servings were up 4% in the month from a
year ago, a 14% increase compared to August
2019. Coffee was the top beverage ordered at QSR breakfast;
52% of all August QSR breakfast orders included coffee. Coffee
servings were up 11% in the month compared to a year ago and up 2%
from the pre-pandemic level in August
2019.
"Breakfast at restaurants was adversely affected in the early
stages of the pandemic, and it's recovering now that more consumers
have returned to more out-of-the-home routines," says David Portalatin, NPD Food Industry Advisor and
author of Eating Patterns in America. "Breakfast is an important
daypart for the U.S. restaurant industry, and it's encouraging that
consumers have found new reasons and ways to get breakfast away
from home."
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About The NPD Group
NPD is a global market information company offering data, industry
expertise, and prescriptive analytics to help our clients
understand today's retail landscape and prepare for the future.
Over 2,000 companies worldwide rely on us to help them measure,
predict, and improve performance across all channels, including
brick-and-mortar, e-commerce, and B2B. We have services in 21
countries worldwide, with operations spanning the Americas,
Europe, and APAC. Practice areas
include apparel, appliances, automotive, beauty, books, B2B
technology, consumer technology, e-commerce, fashion accessories,
food consumption, foodservice, footwear, home, home improvement,
juvenile products, media entertainment, mobile, office supplies,
retail, sports, toys, and video games. For more information, visit
npd.com. Follow us on Twitter: @npdgroup.
Media Contact
Kim McLynn, The NPD Group,
8476921781, kim.mclynn@npd.com
SOURCE The NPD Group