Automotive startup helping bring innovation to tire change
experience for leading retailer
DETROIT, Aug. 8, 2022
/PRNewswire/ -- RoboTire, a Detroit-based robotics and
automation company, announced a significant milestone in its
efforts to revolutionize the tire replacement industry: a Discount
Tire store in Fountain Hills,
Arizona, is now the first Discount Tire location in
North America to install and
operate a RoboTire tire changing system. Discount Tire, a leading
independent retailer of tires and wheels with more than 1,100
stores in the U.S., is installing the RoboTire system as one of
many enhancements at its stores, designed to deliver safety and
satisfaction in the customer experience.
"At Discount Tire, our priority is to continually innovate on
the services we offer to give the best possible experience to our
customers," said Tom Williams, chief
experience officer at Discount Tire. "We are excited to be the
first to market in our space with RoboTire's technology. With our
Discount Tire expert people operating RoboTire systems, we will
make the workplace safer and the experience easier as we hope to
continue to reduce customer wait times and take care of more and
more customers."
RoboTire installed the fourth generation of its tire changing
system at the Discount Tire store. Systems from RoboTire, which are
manufactured in the U.S., use machine learning, artificial
intelligence, high-definition cameras, proprietary software, and
advanced robotics to change four tires on a passenger vehicle in
less than 25 minutes. RoboTire can be easily integrated into tire
shop operations, and RoboTire provides operator training for a
service center's current tire technicians. At Discount Tire,
RoboTire systems will remove, lift, and install tire and wheel
assemblies, helping to reduce technician injuries that can occur
with repetitive heavy lifting. Discount Tire expert technicians
will operate the systems and provide tire pressure monitoring and
balancing services needed.
Victor Darolfi, RoboTire founder
and chief executive officer, said, "Discount Tire has been a proven
leader in the tire and wheel industry for more than 60 years. We
are excited to expand our partnership with them to enhance safety
and efficiency in their stores and help increase the number of
customers that can be serviced on any given day. RoboTire's systems
will drastically change how tire stores and service centers like
Discount Tire approach changing tires, employee and vehicle safety,
and customer satisfaction."
Discount Tire is an investor in RoboTire, which closed its
Series A in late 2021. RoboTire is ramping up manufacturing at its
Plymouth, Michigan, headquarters
and will be scaling the delivery of systems throughout North America in the coming months.
The Discount Tire store featuring a RoboTire system is located
at 16745 E. Shea Blvd., Fountain Hills,
AZ 85268. For more information, visit robotire.com.
About RoboTire
RoboTire is a robotics and
automation solution that is revolutionizing the way tires are
changed. Founded by CEO Victor Darolfi in October 2018, RoboTire has designed
a system that enables robots to change tires in a fraction of the
time human operators can — reducing an hour-long experience to
under 25 minutes. By bringing innovation to the traditional,
RoboTire is transforming the way fleet operators, dealers,
and independent service providers look at tire and wheel services.
For more information, visit robotire.com.
About Discount Tire
Discount Tire, based in
Scottsdale, Arizona, is a leading
independent retailer of tires and wheels. Founded in 1960 by
Bruce Halle, the company serves customers at more than
1,100 stores in 37 states. The company does business under the
trade name Discount Tire in most of the U.S. and America's Tire in
parts of California. Discount Tire
acquired Tire Rack, a direct-to-consumer tire retailer and
distributor, in 2021. Treadwell, Discount Tire's
proprietary online tire-buying guide, uses decades of data and
individual driving habits to recommend the right tires for each
driver's unique needs. Discount Tire is a primary sponsor of the
No. 2 Ford Mustang in the NASCAR Cup Series. For more
information, visit www.discounttire.com.
Press Contact
Darian D.
Taylor
(832)
265-8446
press@robotire.com
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SOURCE RoboTire