Based on an original and inspiring idea by the global
superstar, the OYE app will provide daily creative wellness
practices in Spanish and English, starting in September
PACIFICA, Calif., May 17, 2022
/PRNewswire/ -- Global superstar and immersive entrepreneur, J
Balvin, has announced the creation of OYE, the new bilingual,
interactive wellness app. Balvin, the company's co-founder and
Chief Dream Officer, co-founded OYE with happiness activist and
ed-tech executive, Mario Chamorro,
global creative and social impact executive, Patrick Dowd, and journalist and media
executive, Isaac Lee.
Global Superstar and Entrepreneur, J
Balvin, to Launch Oye, a Revolutionary Bilingual Interactive
Wellness App
Members who sign up for the OYE app before it launches this
September will receive a 1-year free membership to OYE's bilingual
emotional wellness resources, as well as personal updates from
Balvin himself.
The idea for OYE originated from Balvin's own journey with
mental health and was inspired by his desire to help others
overcome similar obstacles. The Grammy®-nominated and Billboard,
Latin Grammy® and MTV Video Music Award-winning artist has been
open about his personal experiences with mental health, an issue
that is still considered taboo for much of the Latinx community, as
well as for many other cultures around the world. By allowing his
own experience to become the driving force behind his innovation,
Balvin has turned a personally significant passion project into a
platform that could dramatically improve the lives of others around
the world.
"Through my own journey with mental health and wellness, I
was inspired and committed to bringing resources to more people
around the world. With OYE, we have created a
community-focused platform that will provide engaging and
accessible emotional wellness practices for all," said Balvin.
"Everyone's health journey is different and deeply personal. We
wanted to not only encourage and allow people to prioritize
emotional and mental health, but also provide diverse opportunities
to the global community to build their own worlds of wellness in
creative ways."
To bring this project to fruition, Balvin has appointed personal
therapist, Carlos Lopez, one of the
leading psychologists in Latin
America, to co-chair OYE's Wellness Council with OYE's Head
of Wellness, Mari Sierra, a Mexican
wellness leader and mind-body connection expert.
OYE will provide daily wellness practices in Spanish and English
to help members shift their moods with guided reflections,
transform negative feelings through expressive movement practices,
and improve relationships through listening.
The content will be developed by OYE Creators, an eclectic
community of bilingual wellness guides from throughout the Americas
who bring unique perspectives and wellness practices honed through
their experiences as professional healers, teachers, and artists.
Balvin is deeply involved in the app's development and rollout,
working alongside experts such as Lopez and Sierra.
Chamorro said, "OYE is designed for anyone who wants to feel
better emotionally, physically, and socially with a special
emphasis on bilingual young adults. Feeling better starts with
exploring how you feel, so we want to provide members with a safe
space to open up and connect with their full range of feelings.
With this app, people can begin to normalize checking in with
themselves every day through emotional wellness check-ins and
guided wellness practices that help people work through emotions in
the safety of their own home. In addition, the OYE Creators
community will offer a platform for healers and artists to share
creative bilingual wellness practices with much broader and more
diverse audiences than ever before."
"Embodiment and social healing are central to OYE's
methodology," said Sierra, "OYE is not a cure for acute mental
health issues; it is a community content platform for making
emotional wellness part of your everyday life through mind-body
connection. Our purpose is to help the world feel better and
empower the next generation to be more in touch with themselves,
their bodies, and their people."
In addition to assembling a distinguished group of tech, media,
and social impact powerhouses as co-founders, OYE recently raised a
+$3.5mm pre-seed round. Early investors include Exile Content
Studio, 17Sigma, Rodina, Expa, GreyMatter, Propeller Ventures,
Gaingels, Alley Corp CEO Kevin Ryan,
former Amazon executive Jeff Wilke,
Future Ventures co-founder Maryanna
Saenko, Coursera CEO Jeff
Maggioncalda, MasterClass and Outlier.org co-founder
Aaron Rasmusen, and others.
For more information on OYE and updates on its September launch,
visit OYE.co or follow the company across its social platforms on
Instagram, TikTok, Facebook, and Twitter.
About OYE
OYE is a bilingual, next-generation
interactive wellness app co-founded by global superstar J Balvin to
empower the Latinx community with accessible wellness tools and
resources to feel better, grow personally, and build a community
from wherever they may be. OYE aims to provide a safe space for its
members across the globe to learn how to make wellness a part of
everyday life. Through uniquely crafted content and daily wellness
practices in Spanish and English, OYE facilitates a balance between
emotional wellness, physical health, and interpersonal
relationships. To learn more, visit www.OYE.co.
About Balvin
J Balvin is a highly decorated music icon
with wins across Billboard Music Awards, American Music Awards,
Latin GRAMMY's and many others. Originally hailing from Medellín,
Colombia, he has been dubbed the
"Prince of Reggaeton" and is one of the best-selling Latin music
artists with sales of more than 35 million records worldwide. He
has steadfastly broken cultural barriers and become one of the Top
10 most-streamed artists globally developing legions of fans
worldwide. With passions spanning across music, fashion, art and
mental health, Balvin continues to lead the charge for
representation across industries.
CONTACT INFORMATION:
J Balvin
teambalvin@jonesworks.com
OYE Contact | H+M Communications
OYE@hm-com.com
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SOURCE OYE, Inc.