Advertising Industry Pro Rachel Winer Joins Quad as Senior Vice President of Business Development
April 28 2022 - 9:00AM
Business Wire
Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience
company, announced today the appointment of marketing and
advertising industry executive Rachel Winer to the position of
senior vice president. Winer will lead a new business development
team as the company continues to expand its advertising and
marketing offerings. She will report to Executive Vice President
and Chief Revenue Officer Julie Currie.
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Quad Senior Vice President of New
Business Development, Rachel Winer (Photo: Business Wire)
A major focus of her role will be to engage with new and
existing clients on the benefit of Quad’s broad product portfolio
and scale, which can help solve their most pressing business and
marketing challenges. The company’s products and services span
everything from the creative, strategic, and analytic processes to
the production of physical and digital marketing assets.
“Rachel’s experience in the enterprise, advertising, and agency
space, and her ability to easily navigate between each, make her an
optimal leader for our team. She is distinctively equipped to
partner with clients in creating unique marketing experiences for
their brands,” said Currie. “Coupled with Quad’s strategic
investments and our through-the-line marketing services, Rachel’s
distinguished career and credentials bring sophistication and
tremendous value to Quad and our clients.”
Winer has almost three decades of advertising, brand, marketing,
and communications experience. She joins Quad from Bonfire, where
she served as CMO-in-residence. In her previous role, as head of
the Chicago office of Edelman, she focused on expanding the
business beyond its traditional public relations roots. Before
Edelman, she was a powerhouse at Buzzfeed, where she ran the
Chicago and Detroit offices and was responsible for all verticals.
She grew Buzzfeed's central region through creative brand
partnerships. Her 20-plus-year agency career before Buzzfeed
included leading brand teams at Leo Burnett, JWT, and BBDO, where
she was responsible for some of the country’s most iconic brands,
including Kellogg’s, Princess Cruises, and Wrigley, to name a
few.
“Brands today are under an enormous amount of pressure to
deliver success on their marketing efforts. When I looked at Quad’s
offerings as a marketing experience company, I realized immediately
Quad is uniquely positioned to help brands reimagine their
marketing to be more streamlined and cut right through the friction
across their large-scale and multi-faceted programs. I don’t see
any other agency, consultancy, studio or production company that
has evolved these capabilities under one roof like Quad,” said
Winer. “I see a great opportunity for me to combine all aspects of
my career to help drive those unique and dynamic client
partnerships for outstanding results. I’m excited to join the team
and deliver on our clients’ success.”
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands reimagine their marketing to be more streamlined,
impactful, flexible, and frictionless. Quad’s strategic priorities
are powered by three key competitive advantages that include
integrated marketing platform excellence, innovation, and culture
and social purpose. The company’s integrated marketing platform is
powered by a set of core specialties including business strategy,
insights and analytics, technology solutions, managed services,
agency and studio solutions, media, print, in-store, and
packaging.
Serving over 4,600 clients, Quad has more than 15,000 people
working in 14 countries around the world.
Please visit quad.com for more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20220428005210/en/
Karen Arena: karena@quad.com; +1 (732) 407-8510 Jennifer Wasmer:
jawasmer@quad.com; +1 (203) 522-1699
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