Troika Media Group Supports Diet Coke with New Campaign ‘Love What You Love’ in Great Britain
April 14 2022 - 8:30AM
via NewMediaWire –Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or
"Company"), a brand consultancy and marketing innovations
company that provides integrated branding and
marketing solutions for global brands, today announced
that Mission, its London-based brand experience and communications
company, will support Diet Coke on their ‘Love What You Love’
Campaign in Great Britain.
Brought to life with a new creative, the campaign includes a
commercial, as well as an exclusive London Fashion Week on-pack
partnership in Great Britain. The integrated marketing campaign
celebrates individuals that embrace a positive, unapologetic
attitude, by knowing who they are and what they love, staying true
to doing things their own way.
TMG’s Mission UK team is helping bring the Diet Coke ‘Love What
You Love’ Above-the-Line Campaign to life, through a PR content
series activation to generate coverage, awareness and
ultimately, conversion. Mission has also implemented a robust
influencer strategy to launch the fashion on-pack promotion through
April – June, bringing to life the brand's partnership
with London Fashion Week.
Kevin Dundas, Mission Global CEO comments, “It’s a big year for
Diet Coke, and the ‘Love What You Love’ campaign really optimises
the evolution of the brand over the past 40 years.
Mission are proud to be a part of this journey for Diet Coke and
the work we do within the wider Coca-Cola group, as we continue to
grow our relationship.”
Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company
explained, “We are really excited to launch the new ‘Love What You
Love’ global campaign, created to celebrate the positive and
unapologetic attitude of Diet Coke’s core, loyal fanbase who ‘love
what they love’. For almost 40 years, London Fashion Week has been
at the forefront of the global fashion calendar. Renowned for
celebrating the best of British fashion - from catwalk shows to
immersive digital presentations – it provides a platform to
showcase some of the industry’s biggest names and most exciting
talent debuts on the global stage. With our new global campaign and
on-pack partnership with London Fashion Week in GB, we aim to
inspire and reward our loyal fans. Because loving what you love is
always in fashion, and that is something worth celebrating.”
London Fashion Week kicks off June 11 and runs through June 18,
2022. Visit coke.co.uk/fashion for more information around the
on-pack promotion and GB partnership.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that
creates both near-term and long-term value for global brands in
entertainment, sports and consumer products. Applying emerging
technology, data science, and world-class creative, TMG helps
brands deepen engagement with audiences and fans throughout the
consumer journey and builds brand equity. Clients include Apple,
Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN,
HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX,
Netflix, Sony, Yahoo and Coca-Cola. For more information, visit
www.thetmgrp.com
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Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor Relations
TraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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