via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or
"Company"), a brand consultancy and marketing innovations
company that provides integrated branding and
marketing solutions for global brands, today announced it
will collaborate with the Southland Conference, to rebrand the
conference, unify the brand across all platforms and better
position the conference for the future of college athletics.
Established in 1963, the Southland Conference is an NCAA Division I
league with eight member institutions currently located in Texas
and Louisiana.
Troika has been at the forefront of college athletics branding
for the past five years having worked closely with ESPN College
Basketball, ESPN College Football, SEC Network, ACC Network, Big
Ten Network, Pac-12 Networks and CBS Sports. Troika recently
partnered with Yahoo Sports on the first ever NIL deal for current
student-athletes participating in March Madness by signing Duke’s
Paolo Banchero and Gonzaga’s Chet Holmgren as brand
ambassadors.
Troika will work closely with newly appointed Southland
Conference Commissioner Chris Grant, a trailblazer whose broad
experience as a college athletics executive runs the spectrum from
on-campus to mid-major and most recently a senior leader at the
Pac-12 Conference. Grant, a former football student-athlete, is the
Southland’s first African American commissioner in its 59-year
history.
Commissioner Grant said, “After strategic discussions with our
Board of Directors, athletic directors, student-athletes, and fans,
we are excited to pursue a brand that reflects this new era of the
Southland Conference. In partnership with Troika, we will celebrate
the Conference’s unified approach in pursuit of our north star, the
student-athlete experience, as well as share the vibrant stories of
our institutions and the Gulf Coast region, home of the most
passionate and resilient athletic communities in the nation.”
“Chris Grant is the type of leader
that inspires everyone around him,” commented Troika’s Senior
Account Director, Aaron Sapiro. “We’ve had the opportunity to meet
with conference staff, University presidents, Athletic Directors,
student-athletes and fans and the Conference is united in a bold,
innovative vision for the future.”
Working with the Southland Conference,
TMG’s rebranding will include the following:
- Brand strategy, including vision,
mission, positioning, values and brand personality
- A new name for the conference and
its sub-brands and properties
- A new logo that is uniting and
inspirational
- Brand voice and brand line
- An updated design system for all
touchpoints throughout the ecosystem
About the Southland Conference
Founded in Dallas in 1963 and now in its 59th competitive
season, the Southland Conference celebrates the academic and
competitive achievements of its member institutions and their
student-athletes. Based in Frisco, Texas, the league now includes
eight members in Louisiana and Texas and sponsors 19 NCAA Division
I sports, with NCAA Championships automatic berths in 12 applicable
team sports. The Southland Conference has won numerous national
championships, including the 2021 NCAA Division I FCS title, and
wins regularly in other sports in NCAA postseason play, including
the 2021 Division I Men's Basketball Championship. The Conference
also features a newly-expanded agreement with ESPN Networks,
broadcasting hundreds of competitions each year, and is represented
in the national corporate sales marketplace by Van Wagner Sports
and Entertainment. The Southland has also served as the host
conference for the successful NCAA Division I FCS Championship Game
in Frisco since 2011.
About Troika Media Group
Troika Media Group is an end-to-end
brand solutions company that creates both near-term and long-term
value for global brands in entertainment, sports and consumer
products. Applying emerging technology, data science, and
world-class creative, TMG helps brands deepen engagement with
audiences and fans throughout the consumer journey and builds brand
equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka,
Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos,
Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For
more information, visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press
release that are not historical facts are forward-looking
statements that reflect management's current expectations,
assumptions, and estimates of future performance and economic
conditions, and involve risks and uncertainties that could cause
actual results to differ materially from those anticipated by the
statements made herein. Forward-looking statements are generally
identifiable by the use of forward-looking terminology such as
"believe," "expects," "may," "looks to," "will," "should," "plan,"
"intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:Troika Media
GroupKevin Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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