Since launch in 2021, 29 pilots and/or
partnerships with Comcast NBCUniversal have been secured by
SportsTech’s participants
Comcast NBCUniversal announced today that PGA TOUR and WWE® have
joined the Comcast NBCUniversal SportsTech Accelerator, powered by
Boomtown, as advisors when it commences its second cohort of
startups in February 2022.
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the full release here:
https://www.businesswire.com/news/home/20211109005951/en/
In just its second year, Comcast NBCUniversal SportsTech has
built a distinct group of experts who advise the accelerator's
participants, including business leaders from NBC Sports, Sky
Sports, GOLF, NBC Sports Next, and Comcast Spectacor, alongside
NASCAR, and three U.S. Olympic sports organizations: U.S. Ski &
Snowboard, USA Swimming, and USA Cycling. With the addition of PGA
TOUR and WWE, Comcast NBCUniversal SportsTech has emerged as a top
accelerator for rising sports technology startups in the fields of
media & entertainment; fan/player engagement; athlete/player
performance; team & coach success; venue & event
innovation; fantasy sports & betting; esports; and the business
of sports.
“We’re thrilled to welcome PGA TOUR and WWE, two iconic global
sports and entertainment brands, into our Comcast NBCUniversal
SportsTech partner consortium to engage with these entrepreneurs as
they seek to change the way consumers experience sports,” said
Jenna Kurath, Vice President, Startup Partnerships at Comcast and
Head of Comcast NBCUniversal SportsTech. "This shared commitment to
developing the next generation of sports technology builds upon NBC
Sports' longstanding and trusted partnerships with both
organizations, from partnering with the PGA TOUR to deliver
unparalleled live tournament coverage, to Peacock being the
exclusive home of the WWE Network for fans across the country."
Startups selected to the Comcast NBCUniversal SportsTech
accelerator will gain valuable access to PGA TOUR and WWE business
leaders on top of those currently involved with the program.
Comcast NBCUniversal SportsTech’s advisors have helped founders
develop deep industry relationships that can translate into
measurable results for their businesses. At the time of the first
Demo Day this past May, the inaugural class had secured 16 business
deals with Comcast and the accelerator partners – and that number
has since climbed to over 29 pilots and partnerships as of
today.
“Technology and innovation are incredibly important to the PGA
TOUR,” said Lance Stover, PGA TOUR Senior Vice President, New
Ventures. “Consider the challenges of showcasing over 140 players
competing on 18 holes and hundreds of acres. By embracing emerging
technologies like those uncovered through the Comcast NBCUniversal
SportsTech Accelerator, we aim to deliver an unparalleled,
fan-first experience whether you’re attending a tournament or
watching on your favorite screen.”
“WWE has always adopted new technologies to allow us to provide
our fans with the most compelling content across platforms,” said
Rajan Mehta, Executive Vice President, Chief Product &
Technology Officer at WWE. “Disruption is in our company’s DNA and
considering SportsTech’s innovation categories from fan engagement
to venue and event innovation, we’re extremely excited to invite
these disruptive entrepreneurs into WWE and identify ways to
enhance our fan experience and reach a new generation of
consumers.”
The startups selected for the next Comcast NBCUniversal
SportsTech Accelerator class will be announced on February 21,
2022. If interested in joining the accelerator as a partner, please
visit https://www.comcastsportstech.com/partners.
About Comcast Corporation Comcast Corporation (Nasdaq:
CMCSA) is a global media and technology company that connects
people to moments that matter. We are principally focused on
broadband, aggregation, and streaming with 57 million customer
relationships across the United States and Europe. We deliver
broadband, wireless, and video through our Xfinity, Comcast
Business, and Sky brands; create, distribute, and stream leading
entertainment, sports, and news through Universal Filmed
Entertainment Group, Universal Studio Group, Sky Studios, the NBC
and Telemundo broadcast networks, multiple cable networks, Peacock,
NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and
provide memorable experiences at Universal Parks and Resorts in the
United States and Asia. Visit www.comcastcorporation.com for more
information.
About Comcast NBCUniversal SportsTech Comcast
NBCUniversal SportsTech is a 12-week accelerator program, run in
partnership with Boomtown Accelerators, that features an
unprecedented partnership of four of Comcast NBCUniversal’s sports
brands - NBC Sports, Sky Sports, GOLF, and Comcast Spectacor –
alongside NASCAR, PGA TOUR, WWE® and three U.S. Olympic sports
organizations: U.S. Ski & Snowboard, USA Swimming, and USA
Cycling. This network of partnerships brings an early lens into
innovation solutions, exclusive access to research and business
insights, and differentiated value to build upon Comcast’s media
rights relationships and sponsorship investments. The program
brings creative solutions to the partner consortium and to market
through the lens of eight core investment categories: Media &
Entertainment; Fan/Player Engagement; Athlete/Player Performance;
Team & Coach Success; Venue & Event Innovation; Fantasy
Sports & Betting; esports; and the Business of Sports. Visit
www.comcastsportstech.com to learn more.
About PGA TOUR By showcasing golf’s greatest players, the
PGA TOUR engages, inspires, and positively impacts our fans,
partners, and communities worldwide. The PGA TOUR, headquartered in
Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA
TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica,
Mackenzie Tour-PGA TOUR Canada, Forme Tour and PGA TOUR
Series-China. Members on the PGA TOUR represent the world’s best
players, hailing from 29 countries and territories outside the
United States (96 international members). Worldwide, PGA TOUR
tournaments are broadcast to 216 countries and territories in 28
languages. Virtually all tournaments are organized as non-profit
organizations to maximize charitable giving, and to date,
tournaments across all Tours have generated more than $3.2 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in
golf, on the PGA TOUR app and on social media channels, including
Facebook, Instagram (in English, Spanish and Korean), LinkedIn,
Twitter, WeChat, Weibo, Toutiao, Douyin and LINE.
About WWE WWE, a publicly traded company (NYSE: WWE), is
an integrated media organization and recognized leader in global
entertainment. The Company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family-friendly entertainment
on its television programming, pay-per-view, digital media and
publishing platforms. WWE’s TV-PG programming can be seen in more
than 900 million homes worldwide in 28 languages through
world-class distribution partners including NBCUniversal, FOX
Sports, BT Sport, Sony India and Rogers. The award-winning WWE
Network includes all live pay-per-views, scheduled programming and
a massive video-on-demand library and is currently available in
more than 180 countries. In the United States, NBCUniversal’s
streaming service, Peacock, is the exclusive home to WWE Network.
The Company is headquartered in Stamford, Conn., with offices in
New York, Los Angeles, Orlando, Dubai, London, Mexico City, Mumbai,
Munich, Riyadh, Shanghai, Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211109005951/en/
Media: Louise Eich Comcast 202-839-2659,
Louise_eich@comcast.com
Matthew Mirandi Berk Communications
matthew@berkcommunications.com
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