ARMONK, N.Y., Oct. 13, 2021 /PRNewswire/ -- IBM
(NYSE: IBM), in collaboration with its business partner in
Saudi Arabia Brmaja Commercial
Company (Brmaja), has announced that Virgin Megastore KSA, a major
entertainment retailer in the Kingdom of
Saudi Arabia, is migrating its SAP ERP application workloads
to IBM Cloud as part of its hybrid cloud strategy. The migration
from on-premises to a cloud environment is designed to help the
retailer create operational efficiencies and provide a
platform for new digital services to their clients.
Habits formed during the COVID-19 pandemic have raised
consumers' expectations for digital engagement, especially in
service industries like retail. This is encouraging retailers to
transform their operations to deliver an efficient, secured, and
seamless experience across front and back-end business processes.
Now retailers are modernizing operations, including
mission-critical workloads such as finance and inventory reporting,
as well as customer-facing processes to enhance experiences while
protecting their data.
By migrating its ERP workloads to IBM Cloud, Virgin Megastore
KSA will aim to boost productivity across business functions to
help meet the evolving needs of its growing network of shoppers.
With a secured and open hybrid cloud approach from IBM, the
retailer aims to significantly reduce administration and reporting
time, allowing their sales teams to stay focused on driving client
experiences.
"Modernizing our infrastructure will allow us to enhance our
customer-facing and back-end performance, allowing our employees to
focus on delivering world-class experiences for shoppers," says
Russel Bacha, Head of Technology and
Loyalty, Virgin Megastore KSA. "Through working with IBM to
accelerate our journey to the cloud in a way that helps ensure
we're able to protect client data, we can uncover new ways to
reduce time-to-market and streamline operations – that will enhance
the digital and real-life experiences of our customers."
By embracing a secured and open hybrid cloud approach, Virgin
Megastore KSA expect to innovate and adapt quickly to the
digital era – finding new ways to reach shoppers, amid the existing
challenges that mandate that some of its employees are still
working remotely.
"As the COVID-19 pandemic continues, the challenges facing many
retailers in the region are extensive. By adopting a secured and
open hybrid cloud strategy with IBM, Virgin Megastore KSA can
modernize applications and access an innovative infrastructure,
designed to be agile and easily adaptable to the expanding needs of
the company, while offering a more personalized and secured
experience for shoppers," says Fahad
Alanazi, General Manager IBM Saudi Arabia. "By working with
Virgin Megastore KSA to accelerate their digital transformation, we
are able to support their business vision and fuel their
growth."
Virgin Megastore is a global entertainment retailer with over 40
stores in 9 markets in the Middle
East and North Africa,
Virgin Megastore set an unbounded target of expanding its regional
presence. Since it opened its first store in Jeddah, Saudi Arabia in 2008, Virgin Megastore
continued to expand domestically presenting a one-stop shop for all
entertainment needs, offering a wide range of lifestyle products
across music, fashion, culture, technology, entertainment, beauty,
and related services.
For further information,
visit: https://www.ibm.com/cloud
SAP and other SAP products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks
of SAP SE in Germany and other
countries. Please see https://www.sap.com/copyright for
additional trademark information and notices. All other product and
service names mentioned are the trademarks of their respective
companies.
Contact: Kate Gazzillo,
kate.gazzillo@ibm.com
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SOURCE IBM