REDWOOD CITY, Calif. and
ROTTERDAM, Netherlands,
Sept. 29, 2021 /PRNewswire/
-- Equinix, Inc. (Nasdaq: EQIX), the world's digital
infrastructure company™, has been chosen by application hosting and
infrastructure service provider i3D.net to support its global
gaming platform. Acquired by one of the world's largest game
publishers, Ubisoft, i3D.net provides a global low-latency network
and has partnered with Equinix to gain proximity to its end users
following an uptick in activity.
The gaming market is experiencing solid growth and is forecast
to increase from US$42.2 billion in
2020 to US$46.7b in 2025. In
addition to organic worldwide expansion, i3D.net has seen its
gaming business grow significantly, with capacity needs doubling.
With an uptick in usage and global demand for a highly immersive
and consistent end-user experience, as well as new game launches,
e-sports events and popularity spikes of a particular game, the
need for high-speed connectivity to sync games and perform
deployment tests increased.
i3D.net moved its gaming platform to Platform
Equinix®—integrating into 38 Equinix International Business
Exchange™ (IBX®) data centers across the Americas, Asia-Pacific and Europe—to provide the
low-latency connectivity necessary to ensure a seamless gaming
experience. Widespread cloud adoption and access have changed the
way video and mobile games are developed, delivered and
played. By rearchitecting its supporting digital
infrastructure accordingly, i3D.net can offer scalability and an
instant immersive gaming experience, regardless of location.
"With online gaming undergoing an unprecedented surge in
popularity, Equinix can strategically support i3D.net in delivering
the best possible user experience to gamers around the world," said
Matt George, Director of Segment
Marketing, EMEA, Equinix. "Gamers are always striving to
level-up, pushing themselves to better their skills and expanding
their game-base; they expect nothing less from developers and
providers. With new levels of demand, gaming platforms must be
supported by robust digital infrastructure to enable the transfer
of information at high speeds to ensure smooth game playing, while
also offering the utmost security to protect sensitive player
details."
Equinix will provide i3D.net with a dependable and highly
connected global infrastructure that offers the requisite
processing power and network speed to perform game development
builds quickly, using a point-to-point approach. Equinix is
the foundation behind the single portal that i3D.net offers its
customers where they can easily scale highly customized gaming
environments and traffic for the best customer experience. It
allocates gaming traffic to burst into multiple cloud accounts that
gamers need from AWS, Google Cloud and Microsoft Azure, through the
interconnection of 40 exchanges.
Rick Sloot, Chief Operating
Officer, i3D.net, commented: "We are committed to providing the
best experience for our users' gaming platforms, no matter where
they are, so our network is one of the most important pillars of
our company. Having healthy interconnection services that connect
the i3D.net network with Platform Equinix means we can deliver the
lowest latency to our end users, removing the frustration of
in-game lag. Equinix's interconnection services are extremely
reliable and powerful, allowing us to grow anywhere in the
world."
Equinix and i3D.net (along with Ubisoft) have a shared outlook
on sustainability with both companies announcing their ambition to
reduce their carbon footprint. Equinix is the first data center
operator to commit to reaching climate-neutral by 2030 globally,
backed by science-based targets and a sustainability innovation
agenda. Ubisoft is also working on a carbon footprint reduction
plan with a short-term goal to decarbonize their direct operations
to reduce emissions by 8.8% per employee (based on 2019 levels) by
2023, and a plan for 2030 which will be submitted to the
Science-Based Targets initiative for validation, in line with the
goal of limiting global warming to 1.5°C.
i3D.net has deployed at Equinix locations in Amsterdam, Atlanta, Chicago, Dallas, Dubai, Hong
Kong, Los Angeles,
Madrid, Milan, Paris,
São Paulo, Seattle, Silicon
Valley, Singapore, Sweden, Sydney, Tokyo, Toronto, Warsaw and Washington, D.C.
Additional Resources
- Equinix and i3D.net Accelerate Global Online Gaming Growth
[blog]
- i3D.net Uses Real-Time Data to Get Ahead in Gaming [video]
- The 3 L's of Gaming – Location, Location & Latency
[blog]
- Learn more about Platform Equinix® [website]
- Learn about i3D.net [website]
- Learn about Ubisoft [website]
- Equinix Sets 2030 Global Climate-Neutral Target [press
release]
About Equinix
Equinix (Nasdaq: EQIX) is the
world's digital infrastructure company, enabling digital leaders to
harness a trusted platform to bring together and interconnect the
foundational infrastructure that powers their success. Equinix
enables today's businesses to access all the right places, partners
and possibilities they need to accelerate advantage. Equinix can
scale with agility, speed the launch of digital services, deliver
world-class experiences, and multiply their value.
About i3D.net
i3D.net is one of the leading providers
of high-performance hosting and global infrastructure services. The
company operates a low-latency network, with thousands of servers
spread over 40+ points of presence on 6 continents. i3D.net excels
in the gaming market and hosts a variety of AAA games, which led to
its acquisition by Ubisoft in 2019. They continue to help various
large-scale gaming & enterprise customers deploy, scale, and
manage their applications to over 300 million users globally.
i3D.net's goal is to reach 1 billion users on its platform by 2025.
For more information visit i3D.net.
About Ubisoft
Ubisoft is a leading creator, publisher
and distributor of interactive entertainment and services, with a
rich portfolio of world-renowned brands, including Assassin's
Creed®, Far Cry®, For Honor®, Just Dance®, Watch Dogs®, and
Tom Clancy's video game series
including Ghost Recon®, Rainbow Six® and The Division®. The teams
throughout Ubisoft's worldwide network of studios and business
offices are committed to delivering original and memorable gaming
experiences across all popular platforms, including consoles,
mobile phones, tablets and PCs. For the 2020-21 fiscal year,
Ubisoft generated net bookings of €2,241 million. To learn more,
please visit: www.ubisoftgroup.com.
Forward-Looking Statements
This press release contains
forward-looking statements that involve risks and uncertainties.
Actual results may differ materially from expectations discussed in
such forward-looking statements. Factors that might cause such
differences include, but are not limited to, the challenges of
acquiring, operating and constructing IBX® data centers
and developing, deploying and delivering Equinix products and
solutions; unanticipated costs or difficulties relating to the
integration of companies we have acquired or will acquire into
Equinix; a failure to receive significant revenues from customers
in recently built out or acquired data centers; a failure to
complete any financing arrangements contemplated from time to time;
competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay
new or outstanding indebtedness; the loss or decline in business
from our key customers; risks related to our taxation as a REIT;
and other risks described from time to time in Equinix filings with
the Securities and Exchange Commission. In particular, see recent
Equinix quarterly and annual reports filed with the Securities and
Exchange Commission, copies of which are available upon request
from Equinix. Equinix does not assume any obligation to update the
forward-looking information contained in this press release.
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SOURCE Equinix, Inc.