UNION, N.J., Sept. 15, 2021 /PRNewswire/ -- Bed Bath
& Beyond® (Nasdaq: BBBY) today announced the launch of the
Home, Happier Team, the brand's first-ever curated
advisory panel of industry experts who will serve as "host and
hostesses of the home," providing ideas, innovative solutions and
compelling content to help customers personalize their living
spaces and make it easy to feel at home. Created to inspire
customers to "home, happier™," Bed Bath & Beyond's Home,
Happier Team members include culinary personality Katie Lee Biegel, interior designer Jeremiah Brent, storage and organization expert
Eryn Donaldson and sleep wellness
specialist Dr. Shelby Harris.
The Home, Happier Team members will make their debut at
Bed Bath & Beyond's newly redesigned flagship store on 6th
Avenue in New York City on
October 2 during the Company's
week-long Open House event, where they will share their expert
advice with customers on how to "home, happier" in each room. The
team members' galvanizing tips and tricks will also be made
available to all customers across Bed Bath & Beyond's social
platforms, in addition to future content at pivotal seasonal
shopping moments. Running from September
27-October 3 in stores across the country, the Open House
events will invite customers to check out exclusive deals, a new
family of Owned Brands, better in-store shopping experiences with
improved store layouts and in-store digital shopping tools through
Bed Bath & Beyond mobile app, as well as learn about the array
of omnichannel services, including Buy Online Pick Up In Store
(BOPIS), Contactless Curbside Pickup, and Same-Day Delivery
services.
"Last year, we announced a comprehensive three-year
transformation plan to elevate our shopping experience for
consumers, modernize our operations both in-store and online, and
rebuild our authority in the $180
billion home market," said Mark
Tritton, President and CEO of Bed Bath & Beyond. "With
the addition of the Home, Happier Team, we are staying true
to our promise to bring new dimensions to our brand experience and
customer offerings. The Home, Happier Team will deepen our
relevance and connection with customers and help inspire them to
unlock the magic in every room. We are excited to welcome Katie,
Jeremiah, Eryn and Dr. Harris to the Bed Bath & Beyond
family."
"I'm so excited to be joining the Bed Bath & Beyond family,"
said Home, Happier Culinary Expert Katie Lee Biegel. "Their kitchen
section has all my favorite finds to make delicious recipes at
home." Home, Happier Interior Design expert Jeremiah Brent shared, "It has been one of my
'go-to' destinations for design, and over the years, I have gone
countless times to grab affordable, high-quality items for my
clients. There is something for everyone's style."
The launch of the collective team follows the announcement
earlier this year of Bed Bath & Beyond's new "home, happier"
brand campaign, a reflection of everything the Company stands for
in its relationship with customers' homes. The campaign is a
critical part of the brand's transformative journey and reinvents
the business around its customers, people, and communities to help
people realize the potential of every room. As the country's
premier home brand for 50 years, Bed Bath & Beyond is rapidly
enhancing its customer experience by already launching six Owned
Brands as a part of its biggest product assortment change in a
generation, strengthening Buy Online Pickup in Store or Curbside
and Same Day Delivery to get purchases in the hands of customers
even faster, introducing an ESG strategy to support people,
communities, and the planet, launching a $250 million three-year project to remodel
approximately 450 stores and, now, debuting the Home, Happier
Team to inspire customers.
Meet the Home, Happier Team
Each member of the
Home, Happier Team [will hyperlink to landing page URL]
brings their own unique background, expertise, and passion to
customers who are seeking advice and inspiration from leading
influential professionals on how to maximize the potential of each
room in their home and help them celebrate the important role that
home plays in their lives.
- CULINARY: Katie Lee Biegel,
Culinary Personality and Cookbook Author: Katie Lee is a co-host of the Food Network's
Emmy-nominated "The Kitchen" and appears on other network shows,
such as "Best. Ever." and "Beat Bobby
Flay," and is a judge on the "Halloween Baking Championship"
series. She hosted three seasons of the Cooking Channel's "Beach
Bites with Katie Lee," and has two
popular web series on FoodNetwork.com, "Katie Lee Eats Meat, In
Sweats" and "What Would Katie Eat?." Lee is also an established
author of four cookbooks and a novel.
- INTERIOR DESIGN: Jeremiah
Brent, Television Personality and Designer: Jeremiah Brent's love of artistry and interiors
first cultivated with furniture design, and he quickly gained
notoriety in the interior design world. With a keen eye for style
and craftsmanship, Jeremiah Brent
has established himself as both a tastemaker and influencer
continually inspiring those around him through partnerships,
television series, and branded collaborations. He was the host of
the Emmy Award-winning show, "Home Made Simple," for two seasons on
OWN. Alongside his husband and fellow interior designer,
Nate Berkus, Jeremiah launched the
television show "Nate & Jeremiah By Design" on the TLC network.
Brent also appeared in the Netflix series "I Do" from the executive
producers of "Queer Eye." Jeremiah and Nate debuted their exclusive
furniture line with Living Spaces, featuring beautiful, timeless,
and transitional pieces for the modern home and they will return to
television in October in the new HGTV series, "The Nate &
Jeremiah Home Project."
- STORAGE & ORGANIZATION: Eryn
Donaldson, Founder of The Model Home: Eryn Donaldson is the CEO and founder of The
Model Home, a home organization company dedicated to helping create
and maintain organized spaces. As a former nationally ranked
athlete and fitness model, Eryn was constantly traveling and grew
to appreciate staying organized, which led to the development of
her own system for beautifying spaces, which she now brings to
hundreds of clients across the country, including celebrities and
professional athletes. Donaldson recently collaborated with Bed
Bath & Beyond on its most recent owned-brand launch, Squared
Away, sharing tips, tricks, and hacks to maximize the new
organization and storage collection in time for the back-to-college
season.
- SLEEP WELLNESS: Dr. Shelby
Harris, Behavioral Sleep Specialist and Psychologist:
Dr. Shelby Harris is board certified
in Behavioral Sleep Medicine and treats a wide variety of sleep,
anxiety, and depression issues using evidence-based, non-medication
treatments. The author of the self-help book The Women's Guide
to Overcoming Insomnia: Get a Good Night's Sleep Without Relying on
Medication and collaborator on sleep health workshops around
the country, Dr. Harris is frequently quoted in national media. She
most recently partnered with Bed Bath & Beyond on the launch of
the owned-brand Nestwell to provide expert sleep advice for the
"Nestwell to Rest Well Guide," an online quiz that helps customers
identify their nesting archetype and find products that best suit
their sleeping style.
Welcome to the Bed Bath &
Beyond® home, happier™ Open
House Event
From September 27 through October
3, the Company will host its first-ever Open House event for
customers to explore the new Bed Bath & Beyond and provide
exclusive offerings.
Whether shopping in-store or online, customers shopping
the Open House event will receive a great housewarming
gift offer-- 20% savings on Owned Brands on October 2-3 and unlock further savings via the
store mode on the Bed Bath & Beyond app, among other deals and
giveaways all week long, including:
- Customers can enter the home, happier ™ Open House Sweeps for a
chance to win $5,000 in Bed Bath
& Beyond® eGift Cards and 3 room designs by Decorist for Bed
Bath & Beyond OR one of the four First Prizes, a $500 Bed Bath & Beyond® eGift Card
(9/27/21 to 10/3/21) *
- The National Coffee Day Giveaway offers customers a chance to
win one of ten Nespresso® Vertuo Next Premium Coffee & Espresso
Makers by De'Longhi by commenting on our Facebook post
(9/24/21-10/4/21)**
- A Klarna sweepstakes where customers can enter for a chance to
win
- a one of 200 prizes-- a $500 room makeover awarded in the form of a Bed
Bath & Beyond® Gift Card ( 9/27/21 to
10/3/21)***
- $20 off all Keurig machines in
celebration of National Coffee Day (September 27-October 3)
*Decorist prizing will be awarded as a Bed Bath& Beyond®
eGift Card for a Canadian winner. NO PURCHASE NECESSARY TO ENTER OR
WIN. LEGAL RESIDENTS OF THE 49 UNITED STATES (D.C.) (EXCL. CO) AND
CANADA (EXCL. QC) 18+ or 19 + in
U.S. (AL, NE), Canada (BC, NB, NL,
NT, NS, NU, and YT). VOID IN CO, QC AND WHERE PROHIBITED.
Ends 10/3/21. For Official Rules, alternate method of entry,
and complete details, visit Openhousesweeps.com (for U.S. entrants)
or Openhousesweeps.ca (for Canadian entrants). Odds of winning
depend on the number of eligible entries received. If Canadian
resident, mathematical skill-testing question must be correctly
answered to win. One (1) Grand Prize at $5,597 USD and Four (4) First Prizes at
$500 USD (Approximate Retail Values)
available to be won. Sponsor: Bed Bath & Beyond Inc., 650
Liberty Avenue, Union, NJ 07083,
U.S.A.
**NO PURCHASE NECESSARY. OPEN TO 50 U.S.(D.C.), 18+ or 19
+ in AL and NE. Ends 10/4/21 at
11:59 p.m. ET. See Official
Rules at https://bit.ly/2WUr7ni for entry requirements,
odds & prize details. Void where prohibited.
*** NO PURCHASE NECESSARY. A purchase will not increase your
chances of winning. Promotion begins at [12:00AM U.S. Eastern Time ("ET") on September 27, 2021 and ends at 11:59PM U.S. Eastern Time ("ET") on October 3, 2021 . Open only to legal residents of
US/DC who are 18 years or older. Go to
www.klarna.com/us/bedbathandbeyond-fall-sweeps/ for Official
Rules, including how to enter, free method of entry instructions,
odds, prize details and restrictions. Void where prohibited.
Msg&data rates may apply. Sponsor: KLARNA INC 629 N. High
Street, Suite 300 Columbus, OH
43215
About the Company
Bed Bath & Beyond Inc. and
subsidiaries (the "Company") is an omnichannel retailer that makes
it easy for our customers to feel at home. The Company sells a wide
assortment of merchandise in the Home, Baby, Beauty and
Wellness markets. Additionally, the Company is a partner in a
joint venture that operates retail stores in Mexico under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com.
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SOURCE Bed Bath & Beyond