DUBLIN, Calif., June 21, 2021 /PRNewswire/ -- TriNet, a
leading provider of comprehensive human resources for small and
medium-size businesses (SMBs), today announced its "Humanity"
campaign has won top honors in the 2021 Global ACE Awards. In
addition to being named Best in Show, TriNet received awards in the
"Broadcast Advertising - TV Campaign" and "Integrated Marketing
Campaigns - $1 Million Budget and
Over" categories.
"We are very proud of our Humanity campaign which was created
amid the COVID-19 pandemic and celebrates the achievements,
innovation and perseverance of our nation's entrepreneurs and
SMBs," said TriNet Senior Vice President, Chief Marketing Officer
and Chief Communications Officer, Michael
Mendenhall. "We are honored to receive these awards and
thrilled to know that others share our respect for the hard-working
businesses that are the foundation of our nation's economic
success."
The Global ACE Awards – one of the long-standing hallmarks of
ANA Business Marketing NYC – recognizes the best-of-the-best in B2B
creative from across the globe. TriNet's Humanity campaign is the
latest chapter in its People Matter campaign, which celebrates the
hard-working and diverse employees of its 17,000-plus* SMB
customers. The latest installment of the advertising campaign
highlights the human side of HR while adopting a light, humorous
tone.
Through its TV spots, the Humanity campaign tells the story
of the benefits of being a TriNet customer through a relatable cast
of office characters who are just trying to do their jobs. The
nation-wide, omni-channel Humanity campaign also featured
out-of-home ads in New York City,
the San Francisco Bay Area and
Los Angeles, in addition to
television commercials and radio spots across the country, and a
major digital push that includes website, digital ads and social
media.
Mendenhall added, "I would like to thank my in-house creative
team, Hungry ManProductions and Director Hank Perlman, yU+co, and JaaY Design, for
helping to bring this creative work to life. I also want to thank
ANA Business Marketing NYC for recognizing and awarding our work—we
are very proud of our Humanity campaign and even more proud of
those it represents."
About TriNet
TriNet (NYSE: TNET) provides small and
medium-size businesses (SMBs) with full-service HR solutions
tailored by industry. To free SMBs from HR complexities, TriNet
offers access to human capital expertise, benefits, risk mitigation
and compliance, payroll and real-time technology. From Main Street
to Wall Street, TriNet empowers SMBs to focus on what matters
most-growing their business. TriNet, incredible starts here. For
more information, visit TriNet.com or follow us on Twitter.
*As of 12/31/20
Investors:
|
Media:
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Alex Bauer
|
Renee
Brotherton
|
TriNet
|
TriNet
|
Investorrelations@TriNet.com
|
PR@TriNet.com
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(510)
875-7201
|
(925)
965-8441
|
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SOURCE TriNet Group, Inc.