Qutoutiao Inc. (“Qutoutiao”, the “Company” or “We”) (NASDAQ: QTT), a leading operator of mobile content platforms in China, today announced its unaudited financial results in the fourth quarter and fiscal year ended December 31, 2020.

Fourth Quarter 2020 Highlights

  • Net revenues decreased 21.5% year-over-year to RMB1,302.4 million (US$199.6 million), while increased by 15.3% quarter-over-quarter from RMB1,130.0 million in the previous quarter, and was above the high end of the Company’s guided range.
  • Net loss was RMB81.8 million (US$12.5 million), compared to net loss of RMB551.4 million in the fourth quarter of 2019 and net loss of RMB269.4 million in the third quarter of 2020. Net loss margin was 6.3%, compared to 33.2% in the fourth quarter of 2019 and 23.8% in the third quarter of 2020.
  • Non-GAAP net profit1 was RMB50.8 million (US$7.8 million), compared to non-GAAP net loss of RMB470.2 million in the fourth quarter of 2019 and non-GAAP net loss of RMB131.4 million in the third quarter of 2020. Non-GAAP net profit margin was 3.9%, compared to non-GAAP net loss margin of 28.4% in the fourth quarter of 2019 and non-GAAP loss margin of 11.6% in the third quarter of 2020.
  • Combined average MAUs2 were 124.7 million, representing a decrease of 9.6% from 137.9 million in the fourth quarter of 2019, compared to 120.5 million in the previous quarter.
  • Combined average DAUs3 were 32.3 million, representing a decrease of 29.4% from 45.7 million in the fourth quarter of 2019, compared to 39.7 million in the previous quarter.
  • Average daily time spent per DAU was 50.3 minutes, compared to 59.4 minutes in the fourth quarter of 2019 and 55.3 minutes in the previous quarter.

Mr. Eric Siliang Tan, Chairman and Chief Executive Officer of Qutoutiao, commented, “Through dedication and innovation, we have come through a year of unprecedented uncertainty and changes in the marketplace, we are very pleased to be able to put our business on a much firmer footing and to grow profitably from here.”

Mr. Xiaolu Zhu, Chief Financial Officer of Qutoutiao, added, “As the business has achieved breakeven as a result of our strategic initiatives and prudent financial management, we are encouraged by the results of our consistent effort and focus on creating shareholder value and running a lean operation, and will continue to execute our strategies effectively and efficiently going forward.”

Fourth Quarter 2020 Financial Results

Net revenues in the fourth quarter of 2020 were RMB1,302.4 million (US$199.6 million), a decrease of 21.5% from RMB1,658.4 million in the fourth quarter of 2019, and an increase of 15.3% from RMB1,130 million in the previous quarter.

Advertising and marketing revenues were RMB1,241.9 million (US$190.3 million) in the fourth quarter of 2020, a decrease of 21.8% from RMB1,588.5 million in the fourth quarter of 2019, primarily due to the Company’s strategy to prioritise optimizing operational efficiency and financial health. We have paid closer attention to the quality and the profile of our user base, rather than the absolute size or growth of it. As a result, we have generated better profitability and cash flows despite the comparatively reduced revenue base.

Other revenues were RMB60.5 million (US$9.3 million) in the fourth quarter of 2020, a decrease of 13.5% from RMB69.9 million in the fourth quarter of 2019. The decrease was primarily due to the decrease in revenues from live-streaming and online games.

Cost of revenues were RMB441.7 million (US$67.7 million) in the fourth quarter of 2020, a decrease of 12.3% from RMB503.9 million in the fourth quarter of 2019, primarily attributable to the decreases in bandwidth, IT infrastructure costs, and salaries and benefits associated with content management personnel; the decrease was partially offset by an increase in content procurement costs due to the Company’s ongoing investment in improving content quality.

Gross profit was RMB860.7 million (US$131.9 million) in the fourth quarter of 2020, a decrease of 25.4% from RMB1,154.5 million in the fourth quarter of 2019. Gross margin was 66.1%, compared to 69.6% in the fourth quarter of 2019. The decrease of gross margin was mainly due to the increase in content procurement costs.

Research and development expenses were RMB199.7 million (US$30.6 million) in the fourth quarter of 2020, a decrease of 30.6% from RMB287.9 million in the fourth quarter of 2019 primarily due to a reduction in overall research and development headcount.

Sales and marketing expenses were RMB680.3 million (US$104.3 million) in the fourth quarter of 2020, a decrease of 50.3% from RMB1,367.7 million in the fourth quarter of 2019. Sales and marketing expenses as a percentage of net revenues were 52.2% in the fourth quarter of 2020, compared to 82.5% in the fourth quarter of 2019 and 62.1% in the third quarter of 2020.

User engagement expenses were RMB163.2 million (US$25.0 million) in the fourth quarter of 2020, compared to RMB571.4 million in the fourth quarter of 2019, a decrease of 71.4% year-over-year and a decrease of 38.3% quarter-over-quarter. User engagement expenses per DAU per day were RMB0.05 in the fourth quarter of 2020, compared to RMB0.14 in the fourth quarter of 2019 and RMB0.07 in the third quarter of 2019. The decrease of user engagement expenses was primarily due to the Company’s ongoing efforts in optimizing user engagement expenses for its loyalty program, as well as the enhanced content algorithm facilitated by the Company’s AI platform that aims to match the content much more precisely with users’ personalized needs.

User acquisition expenses were RMB397.1 million (US$60.9 million) in the fourth quarter of 2020, a decrease of 41.7% year-over-year and a slight increase of 2.9% quarter-over-quarter. User acquisition expenses consist of the costs of both word-of-mouth referrals and third-party marketing. The year-over-year decrease was mainly due to a decrease in the cost of word-of-mouth referrals and the Company’s more efficient spending in third-party channels; the quarter-over-over increase was primarily due to the growing investment in Midu Novels’ user base. User acquisition expenses per new installed user4 in the fourth quarter of 2020 were RMB7.89, compared to RMB5.73 in the third quarter of 2020 and RMB5.54 in the fourth quarter of 2019.

Other sales and marketing expenses were RMB119.9 million (US$18.4 million) in the fourth quarter of 2020, slightly increased 3.9% year-over-year from RMB115.5 million in the fourth quarter of 2019.

General and administrative expenses were RMB94.4 million (US$14.5 million) in the fourth quarter of 2020, an increase of 51.3% from RMB62.4 million in the fourth quarter of 2019, mainly due to an increase in share-based compensation as the Company keeps incentivising its loyal employees.

Loss from operations was RMB90.1 million (US$13.8 million) in the fourth quarter of 2020, compared to RMB555.8 million in the fourth quarter of 2019. Operating loss margin was 6.9%, compared to 33.5% in the fourth quarter of 2019.

Non-GAAP profit from operations was RMB42.5 million (US$6.5 million) in the fourth quarter of 2020, compared to a non-GAAP loss from operations of RMB474.6 million in the fourth quarter of 2019. Non-GAAP operating profit margin was 3.3%, compared to non-GAAP operating loss margin of 28.6% in the fourth quarter of 2019.

Net loss was RMB81.8 million (US$12.5 million), compared to net loss of RMB551.4 million in the fourth quarter of 2019. Net loss margin was 6.3%, compared to 33.2% in the fourth quarter of 2019.

Non-GAAP net profit was RMB50.8 million (US$7.8 million), compared to non-GAAP net loss of RMB470.2 million in the fourth quarter of 2019. Non-GAAP net profit margin was 3.9%, compared to a Non-GAAP loss margin of 28.4% in the fourth quarter of 2019.

Net loss attributable to Qutoutiao Inc.'s ordinary shareholders was RMB78.7 million (US$12.1 million) in the fourth quarter of 2020, compared to RMB562.8 million in the fourth quarter of 2019.

Non-GAAP net profit attributable to Qutoutiao Inc.'s ordinary shareholders was RMB54.0 million (US$8.3 million) in the fourth quarter of 2020, compared to a Non-GAAP net loss attributable to Qutoutiao Inc.’s ordinary shareholders of RMB481.7 million in the fourth quarter of 2019.

Basic and diluted net loss per American Depositary Share (“ADS”) was RMB0.26 (US$0.04) in the fourth quarter of 2020. Non-GAAP basic and diluted net profit per ADS was RMB0.18 (US$0.03) in the fourth quarter of 2020. Each four ADSs represent one Class A ordinary share of the Company.

Balance Sheet

As of December 31, 2020, the Company had cash, cash equivalents, restricted cash and short-term investments of RMB985.8 million (US$151.1 million), compared to RMB514.2 million as of September 30, 2020. The increase in cash, cash equivalents, restricted cash and short-term investments was primarily due to a new round of financing for one of our subsidiaries. Cash flow generated from operating activities during the fourth quarter of 2020 was RMB39.3 million.

While the Company’s liquidity position has been improved compared to the prior quarter, the Convertible Loan which the Company issued to Alibaba in March 2019, with principal amounting to US$171.1 million will mature on April 4, 2022.

Fiscal Year 2020 Financial Results

Net revenues in the fiscal year of 2020 were RMB5,285.2 million (US$810.0 million), a decrease of 5.1% from RMB5,570.1 million in the fiscal year of 2019.

Advertising and marketing revenues were RMB5,046.8 million (US$773.5 million) in the fiscal year of 2020, a slight decrease of 6.8% from RMB5,415.3 million in the prior year, primarily due to the Company’s strategy to balance operational efficiency and sustainable growth.

Other revenues were RMB238.4 million (US$36.5 million) in the fiscal year of 2020, an increase of 54.0% from RMB154.8 million in the fiscal year of 2019, primarily due to the increase of revenues from live-streaming, and, to a lesser extent, revenues from Midu’s membership services and online game services.

Cost of revenues was RMB1,674.4 million (US$256.6 million) in the fiscal year of 2020, a slight increase of 2.1% from RMB1,640.6 million in the fiscal year of 2019, primarily attributable to increases in content procurement costs and costs related to revenue-sharing arrangements with content providers such as game developers; the increase was partially offset by the decreases in bandwidth and IT infrastructure costs, salaries and benefits associated with content management personnel.

Gross profit was RMB3,610.8 million (US$553.4 million) in the fiscal year of 2020, a decrease of 8.1% from RMB3,929.4 million in the prior year. Gross margin was 68.3%, compared to 70.5% in the fiscal year of 2019.

Research and development expenses were RMB947.9 million (US$145.3 million) in the fiscal year of 2020, a slight increase of 2.3% from RMB926.2 million in the prior year, primarily due to the increase in share-based compensation while partially offset by the decrease in salaries and benefits.

Sales and marketing expenses were RMB3,381.6 million (US$518.2 million) in the fiscal year of 2020, a decrease of 38.4% from RMB5,489.7 million in the fiscal year of 2019, primarily due to decreases in user acquisition expenses and user engagement expenses, as the Company continuously optimizes its loyalty program and traffic acquisition strategy.

General and administrative expenses were RMB392.8 million (US$60.2 million) in the fiscal year of 2020, an increase of 47.1% from RMB267.0 million in the fiscal year of 2019. The increase was mainly due to the the increase in bad-debt provision for account receivables as we adopted ASC-326, Measurement of Credit Losses on Financial Instruments, effective January 1, 2020; and, to a less extent, the increase in share-based compensations.

Loss from operations was RMB1,032.2 million (US$158.2 million), compared to RMB2,723.2 million in the fiscal year of 2019. Operating loss margin was 19.5%, compared to 48.9% in the fiscal year of 2019. Loss from operations has been significantly narrowed due to the Company’s endeavors in improving operational efficiency as well as sustainable growth.

Non-GAAP loss from operations was RMB569.0 million (US$87.2million), compared to RMB2,451.3 million in the fiscal year of 2019. Non-GAAP operating loss margin was 10.8%, compared to non-GAAP operating loss margin of 44.0% in the fiscal year of 2019.

Net loss was RMB1,105.2 million (US$169.4 million) in the fiscal year of 2020, compared to a net loss of RMB2,689.3 million in the fiscal year of 2019. Net loss margin was 20.9%, compared to 48.3% in the fiscal year of 2019.

Non-GAAP net loss was RMB642.0 million (US$98.4 million), compared to Non-GAAP net loss of RMB2,417.3 million in the fiscal year of 2019. Non-GAAP net loss margin was 12.1%, compared to 43.4% in the fiscal year of 2019.

Net loss attributable to Qutoutiao Inc.'s ordinary shareholders was RMB1,137.9 million (US$174.4 million), compared to RMB2,709.2 million in the fiscal year of 2019.

Non-GAAP net loss attributable to Qutoutiao Inc.'s ordinary shareholders was RMB674.7 million (US$103.4 million), compared to RMB2,437.3 million in the fiscal year of 2019.

Recent Developments

Qutoutiao's subsidiary holding the operations of Midu Novels and Midu Lite (collectively, "Midu") entered into definitive agreements with certain unaffiliated investors (the "Investors") in December, 2020. Pursuant to these agreements, the Investors agreed to invest a total of around USD110 million into Midu. The transaction will be phased and we expect the deal to be fully completed in the second half of 2021. We will continue to be the controlling shareholder of Midu after the completion of the transaction.

Business Outlook

For the first quarter of 2021, the Company expects group net revenues to be between RMB 1,250 million to RMB 1,300 million.

Conference Call

Qutoutiao’s management will host an earnings conference call at 7:00 A.M. U.S. Eastern Time on Thursday, March 4, 2021 (8:00 PM Beijing/Hong Kong time on March 4, 2021).Please register in advance of the conference call using the link provided below. Upon registering, you will be provided with participant dial-in numbers, Direct Event passcode and unique registrant ID by email.

Preregistration InformationParticipants can register for the conference call by navigating to http://apac.directeventreg.com/registration/event/5221359 at least 15 minutes prior to the scheduled call start time.Please dial-in at least 10 minutes before the scheduled start time of the earnings call and enter the Direct Event Passcode and Registrant ID as instructed to connect to the call.A replay of the conference call will be accessible approximately two hours after the conclusion of the call until 7:59 A.M. U.S Eastern Time on March 11, 2020, by dialing the following telephone numbers:

United States: +1-646-254-3697
International: +61-2-8199-0299
Hong Kong : +852-3051-2780
China: 400-632-2162
Replay Access Code: 5221359

About Qutoutiao Inc.

Qutoutiao Inc. operates innovative and fast-growing mobile content platforms in China with a mission to bring fun and value to its users. The eponymous flagship mobile application, Qutoutiao, meaning “fun headlines” in Chinese, applies artificial intelligence-based algorithms to deliver customized feeds of articles and short videos to users based on their unique profiles, interests and behaviors. Qutoutiao has attracted a large group of loyal users, many of whom are from lower-tier cities in China. They enjoy Qutoutiao’s fun and entertainment-oriented content as well as its social-based user loyalty program. Launched in May 2018, Midu Novels is a pioneer in offering free literature supported by advertising and has grown rapidly to become a leading player in the online literature industry. The Company will continue to bring more exciting products to users through innovation, and strive towards creating a leading global online content ecosystem.

For more information, please visit: https://ir.qutoutiao.net.

Use of Non-GAAP Financial Measures

We use non-GAAP profit or loss from operations, non-GAAP operating profit or loss margin, non-GAAP net profit loss, non-GAAP net profit or loss margin, non-GAAP net profit or loss attributable to Qutoutiao Inc.’s ordinary shareholders and non-GAAP basic and diluted net profit or loss per ADS, which are non-GAAP financial measures, in evaluating our operating results and for financial and operational decision-making purposes. Each of these non-GAAP financial measures represents the corresponding GAAP financial measure before share-based compensation expenses. We believe that such non-GAAP financial measures help identify underlying trends in our business that could otherwise be distorted by the effect of such share-based compensation expenses that we include in cost of revenues, total operating expenses and net loss. We believe that all such non-GAAP financial measures also provide useful information about our operating results, enhance the overall understanding of our past performance and future prospects and allow for greater visibility with respect to key metrics used by our management in its financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. They should not be considered in isolation or construed as alternatives to net loss or any other measure of performance prepared in accordance with U.S. GAAP or as an indicator of our operating performance. We mitigate these limitations by reconciling the non-GAAP financial measures to the most comparable U.S. GAAP performance measures, all of which should be considered when evaluating our performance. For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.5250 to US$1.00, the rate in effect as of December 31, 2020 as set forth in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or US$ amounts referred could be converted into US$ or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Statements that are not historical facts, including statements about Qutoutiao's beliefs, plans and expectations, are forward-looking statements. Among other things, the “Business Outlook” section and quotations from management in this announcement, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Qutoutiao’s strategies; Qutoutiao’s future business development, financial condition and results of operations; Qutoutiao’s ability to retain and increase the number of users and provide quality content; competition in the mobile content platform industry; Qutoutiao’s ability to manage its costs and expenses; the future developments of the COVID-19 outbreak; general economic and business conditions globally and in China; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Qutoutiao's filings with the SEC. All information provided in this press release is as of the date of this press release, and Qutoutiao does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Qutoutiao Inc.Investor RelationsTel: +86-21-6858-3790E-mail: ir@qutoutiao.net

 
QUTOUTIAO INC.UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS(All amounts in RMB, or otherwise noted)
 
  As of December 31, As of December 31,
  2019 2020
  RMB RMB
ASSETS    
Current assets:    
Cash and cash equivalents 347,817,093   494,474,891  
Restricted cash 27,871,552   100,315,940  
Short-term investments 1,276,830,926   391,033,374  
Accounts receivable, net 526,822,932   737,789,173  
Amount due from related parties 278,155,878   383,594,360  
Prepayments and other current assets 234,728,386   365,108,503  
Total current assets 2,692,226,767   2,472,316,241  
     
Non-current assets:    
Accounts receivables, non-current -   54,638,516  
Long-term Investments 37,589,200   82,888,709  
Property and equipment, net 24,115,374   17,212,799  
Intangible assets 88,943,679   83,122,972  
Goodwill 7,268,330   7,268,330  
Right-of-use assets, net 69,241,754   50,318,882  
Other non-current assets 20,811,791   148,091,140  
Total non-current assets 247,970,128   443,541,348  
Total assets 2,940,196,895   2,915,857,589  
     
LIABILITIES, REDEEMABLE NON-CONTROLLING INTEREST AND SHAREHOLDERS’ EQUITY    
Current liabilities:    
Short-term borrowings -   70,000,000  
Accounts payable 328,268,752   448,980,738  
Amount due to a related party 3,436,586   22,476,683  
Registered users’ loyalty payable 134,145,439   72,626,546  
Advance from customers and deferred revenue 246,630,128   140,776,350  
Salary and welfare payable 129,169,734   149,703,938  
Tax payable 118,156,494   97,143,585  
Lease liabilities, current 38,210,188   20,760,421  
Accrued liabilities related to users’ loyalty programs 89,184,947   100,087,815  
Accrued liabilities and other current liabilities 788,495,442   763,434,272  
Total current liabilities 1,875,697,710   1,885,990,348  
     
Lease liabilities, non-current 26,651,446   23,755,721  
Convertible loan 1,218,905,676   1,174,867,883  
Deferred tax liabilities 21,228,656   18,825,416  
Other non-current liabilities 7,212,463   4,255,931  
Non-current liabilities 1,273,998,241   1,221,704,951  
Total liabilities 3,149,695,951   3,107,695,299  
     
Total redeemable non-controlling interests 495,844,565   1,093,526,058  
     
Shareholders’ deficit    
Ordinary shares 44,651   46,817  
Treasury stock (142,228,779 ) (142,228,779 )
Additional paid-in capital 4,321,100,861   4,784,314,735  
Accumulated other comprehensive income (17,934,525 ) 84,319,590  
Accumulated deficit (4,862,464,162 ) (6,007,226,873 )
Total Qutoutiao Inc. shareholders’ deficit (701,481,954 ) (1,280,774,510 )
Non-controlling interests (3,861,667 ) (4,589,258 )
Total deficit (705,343,621 ) (1,285,363,768 )
     
Total liabilities, redeemable non-controlling interests and shareholders’ deficit 2,940,196,895   2,915,857,589  
         

 
QUTOUTIAO INC. UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (All amounts in RMB, except ADS data, or otherwise noted)
 
  For the three months ended   For the fiscal year ended
  December 31 September 30 December 31   December 31 December 31
  2019  2020  2020    2019  2020 
  RMB RMB RMB   RMB RMB
             
Advertising and marketing revenues 1,588,520,968   1,062,766,624   1,241,937,710     5,415,320,542   5,046,834,733  
Other revenues 69,853,793   67,245,213   60,453,505     154,760,062   238,360,290  
             
Net revenues 1,658,374,761   1,130,011,837   1,302,391,215     5,570,080,604   5,285,195,023  
             
Cost of revenues (503,910,866 ) (371,755,415 ) (441,690,570 )   (1,640,632,056 ) (1,674,416,148 )
             
Gross profit 1,154,463,895   758,256,422   860,700,645     3,929,448,548   3,610,778,875  
             
Operating expenses:            
Research and development expenses (287,929,828 ) (243,118,815 ) (199,688,448 )   (926,231,578 ) (947,870,809 )
Sales and marketing expenses (1,367,748,322 ) (701,460,094 ) (680,260,528 )   (5,489,707,876 ) (3,381,560,531 )
General and administrative expenses (62,382,900 ) (85,458,868 ) (94,388,918 )   (267,033,100 ) (392,815,316 )
Total operating expenses (1,718,061,050 ) (1,030,037,777 ) (974,337,894 )   (6,682,972,554 ) (4,722,246,656 )
             
Other operating income 7,820,380   23,845,671   23,545,402     30,292,356   79,298,306  
             
Loss from Operations (555,776,775 ) (247,935,684 ) (90,091,847 )   (2,723,231,650 ) (1,032,169,475 )
             
Investment income/ (expenses), net -   (14,267,237 ) 19,990,057     6,327,104   (31,788,048 )
Interest income (expense), net 7,019,198   (7,958,690 ) (9,452,396 )   21,562,152   (27,724,090 )
Foreign exchange related gains, net (1,720,870 ) (2,815,634 ) (1,570,785 )   1,868,497   (7,183,462 )
Other gains/(loss), net 5,760,906   1,457,194   (1,032,721 )   9,048,926   (7,308,728 )
Non-operating income (loss) 11,059,234   (23,584,367 ) 7,934,155     38,806,679   (74,004,328 )
             
Loss before provision for income taxes (544,717,541 ) (271,520,051 ) (82,157,692 )   (2,684,424,971 ) (1,106,173,803 )
Income tax benefits/ (expense), net (6,645,309 ) 2,081,351   349,080     (4,842,876 ) 1,007,370  
             
Net loss (551,362,850 ) (269,438,700 ) (81,808,612 )   (2,689,267,847 ) (1,105,166,433 )
             
Net loss attributable to non-controlling interests 149,190   161,178   250,212     587,142   727,592  
Net loss attributable to Qutoutiao Inc. (551,213,660 ) (269,277,522 ) (81,558,400 )   (2,688,680,705 ) (1,104,438,841 )
             
Accretion to convertible redeemable preferred shares redemption value (11,626,847 ) (12,153,937 ) (11,942,181 )   (20,548,032 ) (48,276,771 )
Gains on repurchase of preferred shares -   -   14,841,680     -   14,841,680  
Deemed dividend to preferred shareholders -   -   -     -   -  
             
Net loss attributable to Qutoutiao Inc.s ordinary shareholders (562,840,507 ) (281,431,459 ) (78,658,901 )   (2,709,228,737 ) (1,137,873,932 )
             
Net loss (551,362,850 ) (269,438,700 ) (81,808,612 )   (2,689,267,847 ) (1,105,166,433 )
Other comprehensive loss/(income):            
Foreign currency translation adjustment, net of nil tax 4,967,592   50,224,481   67,967,476     (1,505,650 ) 102,254,115  
Total comprehensive loss (546,395,258 ) (219,214,219 ) (13,841,136 )   (2,690,773,497 ) (1,002,912,318 )
Comprehensive loss attributable to non-controlling interests 149,190   161,178   250,212     587,142   727,592  
Comprehensive loss attributable to Qutoutiao Inc. (546,246,068 ) (219,053,041 ) (13,590,924 )   (2,690,186,355 ) (1,002,184,726 )
             
Net loss per ADS (1 Class A ordinary share equals 4 ADSs):            
— Basic and diluted (2.00 ) (0.96 ) (0.26 )   (9.85 ) (3.92 )
             
Weighted average number of ADS used in computing basic and diluted earnings per ADS:            
— Basic 282,003,344   292,990,440   297,045,912     274,999,924   290,052,308  
— Diluted 282,003,344   292,990,440   297,045,912     274,999,924   290,052,308  
                       

 
QUTOUTIAO INC.Reconciliation of GAAP And Non-GAAP Results(All amounts in RMB, except ADS data, or otherwise noted)
 
  For the three months ended   For the fiscal year ended
  December 31 September 30 December 31   December 31 December 31
  2019  2020  2020    2019  2020 
  RMB RMB     RMB RMB
             
             
Loss from Operations (555,776,775 ) (247,935,684 ) (90,091,847 )   (2,723,231,650 ) (1,032,169,475 )
Add: Share-based compensation expenses            
Cost of revenues 1,790,820   4,361,030   1,982,055     6,190,081   12,904,493  
General and administrative 15,708,832   49,065,733   44,713,522     81,954,802   159,319,705  
Sales and marketing 14,576,137   22,104,231   39,252,233     45,041,278   86,656,267  
Research and development 49,071,905   62,473,011   46,669,180     138,792,333   204,333,409  
             
Non-GAAP Profit / (Loss) from Operations (474,629,081 ) (109,931,679 ) 42,525,143     (2,451,253,156 ) (568,955,601 )
             
Net loss (551,362,850 ) (269,438,700 ) (81,808,612 )   (2,689,267,847 ) (1,105,166,433 )
Add: Share-based compensation expenses            
Cost of revenues 1,790,820   4,361,030   1,982,055     6,190,081   12,904,493  
General and administrative 15,708,832   49,065,733   44,713,522     81,954,802   159,319,705  
Sales and marketing 14,576,137   22,104,231   39,252,233     45,041,278   86,656,267  
Research and development 49,071,905   62,473,011   46,669,180     138,792,333   204,333,409  
             
Non-GAAP net profit / (loss) (470,215,156 ) (131,434,695 ) 50,808,378     (2,417,289,353 ) (641,952,559 )
             
Net loss attributable to Qutoutiao Inc. (551,213,660 ) (269,277,522 ) (81,558,400 )   (2,688,680,705 ) (1,104,438,841 )
Add: Share-based compensation expenses            
Cost of revenues 1,790,820   4,361,030   1,982,055     6,190,081   12,904,493  
General and administrative 15,708,832   49,065,733   44,713,522     81,954,802   159,319,705  
Sales and marketing 14,576,137   22,104,231   39,252,233     45,041,278   86,656,267  
Research and development 49,071,905   62,473,011   46,669,180     138,792,333   204,333,409  
             
Non-GAAP net profit / (loss) attributable to Qutoutiao Inc. (470,065,966 ) (131,273,517 ) 51,058,590     (2,416,702,211 ) (641,224,967 )
             
Net loss attributable to Qutoutiao Inc.’s ordinary shareholders (562,840,507 ) (281,431,459 ) (78,658,901 )   (2,709,228,737 ) (1,137,873,932 )
Add: Share-based compensation expenses            
Cost of revenues 1,790,820   4,361,030   1,982,055     6,190,081   12,904,493  
General and administrative 15,708,832   49,065,733   44,713,522     81,954,802   159,319,705  
Sales and marketing 14,576,137   22,104,231   39,252,233     45,041,278   86,656,267  
Research and development 49,071,905   62,473,011   46,669,180     138,792,333   204,333,409  
             
Non-GAAP Net profit / (loss) attributable to Qutoutiao Inc.’s ordinary shareholders (481,692,813 ) (143,427,454 ) 53,958,089     (2,437,250,243 ) (674,660,058 )
             
Non-GAAP net profit / (loss) per ADS (1 Class A ordinary share equals 4 ADSs):            
— Basic and diluted (1.71 ) (0.49 ) 0.18     (8.86 ) (2.33 )
             
Weighted average number of ADS used in computing basic and diluted earnings per ADS            
— Basic 282,003,344   292,990,440   297,045,912     274,999,924   290,052,308  
— Diluted 282,003,344   292,990,440   300,659,508     274,999,924   290,052,308  
                       

 
QUTOUTIAO INC.Supplementary Operating Information(RMB in millions, or otherwise noted)
 
  For the three months ended
  December 31 March 31 June 30 September 30 December 31
  2019 2020 2020 2020 2020
Net revenues 1,658.4 1,411.8 1,441.0 1,130.0 1,302.4
           
User engagement expenses5 571.4 507.5 457.2 264.7 163.2
User acquisition expenses6 680.9 502.0 435.7 385.9 397.1
Other sales and marketing expenses 115.5 65.1 32.5 50.9 119.9
           
Total sales and marketing expenses 1,367.7 1,074.5 925.3 701.5 680.3
           
Combined Average MAUs (in millions) 137.9 138.3 136.5 120.5 124.7
Combined Average DAUs (in millions) 45.7 45.6 43.0 39.7 32.3
New installed users (in millions) 123.0 109.2 132.2 67.3 50.3
           
Average net revenues per DAU per day (RMB) 0.39 0.34 0.37 0.31 0.44
User engagement expenses per DAU per day (RMB) 0.14 0.12 0.12 0.07 0.05
User acquisition expenses per new installed user (RMB) 5.54 4.60 3.30 5.73 7.89

___________________________

1 For more information on the non-GAAP financial measures, see the section entitled “Use of Non-GAAP Financial Measures” below and the table captioned “Reconciliation of GAAP And Non-GAAP Results” set forth at the end of this press release.2 “MAUs” refers to the number of unique mobile devices that accessed our relevant mobile application in a given month. “Combined average MAUs” for a particular period is the average of the MAUs for all of our mobile applications in each month during that period;3 “DAUs” refers to the number of unique mobile devices that accessed our relevant mobile application on a given day. “Combined average DAUs” for a particular period is the average of the DAUs for all of our mobile applications on each day during that period;4 “New installed user” refers to the aggregate number of unique mobile devices that have downloaded and launched our relevant mobile applications at least once.5 We offer loyalty program for registered users of our mobile applications to enhance user engagement and loyalty and incentivise word-of-mouth referrals. “User engagement expenses” refer to the cost of loyalty points associated with taking specific actions, such as viewing and sharing of content, that encourage engagement and retention on our mobile applications. Such expenses are recognized as part of sales and marketing expenses in the consolidated statements of operations. “User engagement expenses per average DAUs per day” refer to such expenses incurred on an average DAU per day during a particular period.6 “User acquisition expenses” refer to the sum of the cost of loyalty points associated with referring new users to register on our mobile applications and the cost of third-party advertising and marketing of our mobile applications. Such expenses are recognized as part of sales and marketing expenses in the consolidated statements of operations. “User acquisition expenses per new installed user” refer to the average cost of acquiring a new installed user from both word-of-mouth referrals and third-party channels.

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