Gannett and McClatchy Collaborate to Offer Local Reach for National Advertisers
February 16 2021 - 10:00AM
Business Wire
National brands and agencies gain access to 300
local markets in the U.S. and more than 200M highly-engaged
consumers in brand-safe environment
Gannett Co., Inc. (NYSE: GCI) and McClatchy, two of the most
iconic and acclaimed local media companies, with deep roots in over
300 local communities, are offering national brands the ability to
connect seamlessly and more meaningfully with local audiences
across a vast multi-channel network.
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Advertisers will now be able to reach two-thirds of the top
local media markets with local properties including the Miami
Herald, Austin-American Statesman, The Kansas City Star, Arizona
Republic, Detroit Free Press, The Sacramento Bee and more,
representing 200 million digital and 8.4 million print consumers
through customized, targeted solutions and within a trusted,
brand-safe environment. The collaboration simplifies the buying
process and facilitates access to local audiences in a highly
efficient manner, allowing both companies to better serve their
brands’ customers.
Gannett’s USA TODAY national sales team, which has been
increasingly helping national brands reach communities’ audiences,
will be the go-to-market team offering the combined reach of the
local media companies to national brands and media agencies.
“We are excited to expand our local audience reach for National
brands and agencies in this partnership with McClatchy,” said Kevin
Gentzel, Chief Revenue Officer, Gannett | USA TODAY NETWORK. “With
over 200M monthly UVs in our combined network, we can help brands
fulfill a mission of supporting local journalism with the business
impact of reaching our valuable audiences in our highly engaging
content. We will be launching new ad innovations across the network
along with enhanced targeting capabilities to drive clear ROI for
our clients.”
“As national brands look for effective ways to reach local
consumers, our two iconic media companies now offer an unparalleled
opportunity to go to market with brand-safe media,” commented Tony
Hunter, Chairman and Chief Executive Officer of McClatchy. “We are
excited to join the USA TODAY NETWORK and collaborate with Gannett
to provide this powerful multi-channel solution for
advertisers.”
The Gannett and McClatchy solution comes at a critical time for
brands. USA TODAY NETWORK and the credible, brand-safe nature of
trusted local media brands provides marketers with a solution to
connect with consumers. Independent local journalism companies are
part of the fabric of communities across the country and their
highly-engaged readers, viewers and listeners represent a
high-impact and efficient way for advertisers to achieve their
marketing objectives across the trusted and award-winning local
journalism brands.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally
focused media and marketing solutions company committed to the
communities in our network and helping them build relationships
with their local businesses. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services. Its portfolio
includes the USA TODAY, local media organizations in 46 states in
the U.S. and Guam, and Newsquest, a wholly owned subsidiary with
over 140 local media brands operating in the United Kingdom.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the
largest media-owned events business in the U.S., Gannett Ventures,
formerly GateHouse Live. To connect with us, visit
www.gannett.com.
About McClatchy
We help people and communities thrive. Through our deeply-rooted
commitment to the role of local journalism, McClatchy is a catalyst
for informed engagement, greater understanding, and deeper
community connections. We ensure delivery of news and information
essential to enhancing individual lives and improving the 30
distinct communities that are home to our journalists and iconic
brands, including the Miami Herald, The Kansas City Star, The
Sacramento Bee, The Charlotte Observer, The (Raleigh) News &
Observer, and the Fort Worth Star-Telegram. We extend our unique
local and regional reach, relevance and resources to our
advertising partners through fully-integrated marketing solutions.
Let’s rise together.
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version on businesswire.com: https://www.businesswire.com/news/home/20210216005821/en/
Gannett Stephanie Tackach stackach@gannett.com 212-715-5490
McClatchy Jeanne Segal jsegal@mcclatchy.com 202-271-8880
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