PINELLAS PARK, Fla.,
July 11, 2018 /PRNewswire/
-- Transitions Optical partnered with brand ambassador
Christian Siriano to launch a new line of
Transitions® lens color choices and fashionable
mirror effects under its portfolio of photochromic lenses.
Beginning July 16, eyeglass wearers
will have the ability to pair their favorite frames with the new
Transitions style colors and Transitions style
mirrors. With the launch of four new style colors and six style
mirror options, Transitions offers the fashion-conscious
wearer more opportunities to create a unique, personalized look
that elevates their style.
To celebrate the new products, Transitions Optical hosted an
exclusive rooftop event last night in New
York City at Siriano's "The Curated NYC." During the
event, Siriano revealed a specially designed "Christian Siriano x Transitions®
Collection." This collection, which prominently features the
new style colors and style mirrors lenses, was unveiled outdoors to
demonstrate how the lenses change from clear to dark when exposed
to sunlight.
"Fashion is all about extending yourself and bravely flaunting
your individuality. With the new lens color and style choices,
Transitions is empowering wearers to make an elegant and
bold statement with eyewear at the center of their look," said
Christian Siriano. "The Christian Siriano x
Transitions® Collection was inspired by these
stunning lens colors and the role that light plays in how we see
the world. The collection demonstrates that not only do
Transitions lenses complement any look, day or night, but
they also enable us to express ourselves in vibrant color."
With the release of 10 additional lens colors that automatically
adapt in the sun, the brand is capitalizing on the trend toward
customization and consumers' desire to make a personalized style
statement. Designed to give consumers more choice when it comes to
their lens look, the new Transitions style colors and
Transitions style mirrors will help the brand attract
younger, fashion-forward wearers.
"Glasses have become an element of our identity, like our
clothes. By partnering with Christian Siriano to launch our latest
products, we add renewed energy to our brand and reiterate our
commitment to positioning Transitions lenses as stylish,
everyday accessories," said Patience
Cook, director, North
America marketing, Transitions Optical. "Christian is known
for creating eye-catching looks, so we're thrilled to have his help
in showcasing that style is just as important when choosing your
eyeglass lenses, as it is when choosing your frame."
New Transitions Style Colors
With the launch of Transitions style colors, the
Transitions® Signature® lenses portfolio will now offer an
enhanced choice of seven stunning lens colors to personalize any
frame. To complement the three existing iconic lens colors – gray,
brown and graphite green – Transitions style colors will be
available in the following four options:
- Sapphire – a bright, exciting hue that brings a cool
factor
- Amethyst – a sophisticated shade with a contemporary
twist
- Amber – for a vintage look that is both timeless and
of-the-moment
- Emerald – trendy and versatile, matching a variety of
styles
As an extension of the Transitions Signature lens
portfolio, style colors will still provide consumers with the same
world-class features and benefits they know and love: optimal
comfort, protection and indoor clarity.
New Transitions Style Mirrors
Acknowledging mirrored lenses continue to be on-trend,
Transitions style mirrors offer wearers the ability to sport
a mirror finish while maintaining the benefits of original
Transitions® XTRActive® lenses. They provide hassle-free
protection from UV and filter harmful blue light. Indoors, the
mirror fades to a light reflection with a hint of color.
Transitions style mirrors are available in the following
colors:
- Gold – a smooth and warm shade complementing all
skin tones
- Silver Shadow – a classic silver-gray color
- Red – a rich scarlet mirror for a sporty experience
- Pink – an infusion of crimson hues
- Blue – a chill color for a stylish and trendy look
- Green – a radiant color with an earthy feeling
To try the new Transitions style colors and
Transitions style mirrors, visit www.Transitions.com to find
an eyecare professional near you. For more information about the
new products and the brand partnership with Christian Siriano,
visit www.Transitions.com/style, or follow Transitions Optical on
social media.
About Transitions Optical
Transitions Optical is the
leading provider of photochromic (smart adaptive) lenses worldwide,
having been the first to successfully manufacture and commercialize
plastic adaptive lenses in 1990. As a result of its relentless
investment in research, development and technology, Transitions
Optical offers a wide variety of eyeglass lens and shield products,
setting new standards of advanced performance to provide ever
increasing visual comfort and optimum harmful blue light
protection, and blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence
have made the Transitions® brand one of the most
recognized consumer brands in optics.
For more information about the company and
Transitions® Light Intelligent Lenses™, visit
Transitions.com.
About Christian Siriano
Designer Christian
Siriano launched his eponymous collection in 2008 following his
studies in London under
Vivienne Westwood and Alexander McQueen. The Christian Siriano
collection is now shown each season at New York Fashion Week, and
presented in New York and
Paris to retailers. Known for
whimsical and show-stopping design – from fantasy evening gowns and
cocktail dresses, to tailored sportswear, to intricately detailed
shoes and accessories – the collection can be found at Neiman
Marcus and other department stores and specialty boutiques around
the globe. In 2012, the first flagship Christian Siriano store
opened in New York City and
his latest retail venture, "The Curated NYC", is located in
the heart of midtown and steps from 5th Avenue and
Central Park. In 2013, he was inducted as a member of the
Council of Fashion Designers of America (CFDA). Dubbed "the new
king of old-school glamour" by Elle, his designs have appeared in
countless editorials and have been worn by the world's leading
ladies and remain a red carpet favorite. He released a
photographic retrospective with Rizzoli Books in late 2017,
titled Dresses to Dream About, which has now gone into
its second printing. In April
2018, Siriano was named among Time's 100 Most Influential
People in the World for being a pioneer in body positivity and
runway diversity in the fashion industry.
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SOURCE Transitions Optical