Pepto-Bismol Releases Updated Formula to Celebrate 99th Anniversary
June 20 2018 - 9:19AM
Business Wire
Pepto-Bismol’s NEW Ultra Coat technology
provides more coating action than ever before
For nearly a century, Pepto-Bismol has stood for relief of
stomach troubles. To celebrate its 99th anniversary, the iconic
brand is excited to introduce a new formula that features Ultra
Coat technology. The new formula is still the go-to relief medicine
by calming and soothing your stomach.
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The new Ultra Coat technology relieves an upset stomach by
providing a protective coating on the stomach lining that soothes
irritation and provides fast relief from upset stomach and
indigestion. The go-to “pink stuff” can be taken for diarrhea,
travelers' diarrhea or an upset stomach due to overindulgence in
food and drink, including: Nausea, Heartburn, Indigestion, Upset
Stomach, Diarrhea. Do those five symptoms sound familiar and
perhaps strike a nostalgic chord? To accompany the new formula,
Pepto-Bismol is also rolling out a hot new version of its iconic
5-symptom jingle.
Pepto-Bismol was first introduced in 1919 to treat a variety of
stomach symptoms and has continued to provide reliable relief for
generations since then. The new formula and improved coating
retains all of the efficacy of the previous formulas which has made
Pepto-Bismol a go-to reliever for stomach troubles for so many
decades.
“For a brand to make it to 99 years is a milestone worth
celebrating, and in true Pepto fashion, we didn’t want to wait
until 100 to have all the fun!” said Dave Tomasi, Brand Franchise
Director, North America Digestive Wellness. “We continue to look
for innovative ways to help relieve upset stomachs and this new
formula is proof of that commitment.”
Don’t get caught unprepared with any of the five symptoms and
make sure you’ve always got Pepto-Bismol in your medicine cabinet
or in your bag for easy access to Ultra Coating relief. Take
Pepto-Bismol as soon as you start to experience symptoms of
overindulgence including nausea, heartburn, indigestion, and upset
stomach or diarrhea. The #1 Pharmacist Recommended Brand for
stomach upset has you covered for #PinkRelief.
About Pepto-Bismol
Pepto-Bismol is the only leading brand that can provide soothing
relief for five different stomach symptoms: nausea, heartburn,
indigestion, upset stomach and diarrhea. Manufactured by Procter
& Gamble for adults and children 12 years of age and older,
Pepto-Bismol is available in multiple forms (regular strength
liquid, ultra strength liquid, chewables, and caplets) and flavors
(Cherry and Original). The brand also offers Pepto Kids Antacid for
children 2 years of age and older. For additional information,
please visit www.pepto-bismol.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about
P&G and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180620005734/en/
MSL New YorkJenifer Slaw,
646-500-7689jenifer.slaw@mslgroup.comorP&G Personal Health Care
North America, CommunicationsMollie Wheeler,
513-622-5572wheeler.mc@pg.com
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