HEALDSBURG, Calif.,
June 18, 2018 /PRNewswire/
-- Truett-Hurst Winery, in partnership with the Albertsons
Companies family of stores, announces the release of a new
rosé wine inspired by Cirque du Soleil.
Like Cirque du Soleil shows, this Rosé de Provence
provides pleasure and celebration, and takes us on an unexpected
journey that lives in the moment but lasts in our memories. As a
maker of joy, curiosity, and because ordinary just won't do,
Cirque du Soleil Rosé inspires people to celebrate the
moment, keep life spontaneous, and escape the mundane.
Born out of a partnership between wine innovators Truett-Hurst
Winery and Wines That Rock, LLC, this Cirque du Soleil Rosé
is another example of the innovative and inspiring wine selections
that Albertsons Companies stores are best known for. Albertsons
Companies will carry the Cirque du Soleil Rosé in banner locations
across the United States,
including Vons, Safeway, Albertsons, Tom Thumb, Jewel Osco, Randalls, Shaw's, and more.
"We are pleased to have been presented with such an opportunity
by Truett-Hurst for our first wine release with this delightful
rosé. At Cirque du Soleil, we embrace those who audaciously
want to do, try, see and feel things differently, and this is one
of the reasons why we agreed to take on this adventure," said
Jonathan Tétrault, President and COO of Cirque du Soleil brand.
"We pulled out all the stops and assembled a dream team for this
project. From our master winemakers in France, the luxurious glass selected for the
bottle, to our collaboration with the Cirque du Soleil team on the
elegant label, this project was a dream come true. The innovative
wine team at Albertsons Companies worked with us closely throughout
the project to make sure every detail was perfected, and to ensure
this rosé will be the 'go to' wine of the season," said
Phil Hurst, Co-Founder, President
and CEO of Truett-Hurst Winery.
"We love introducing new products that surprise and delight
customers in every aisle of the store," said Geoff White, President of Albertsons Companies
Own Brands. "We are excited to have collaborated on this wonderful
new rosé wine."
Created in Provence, a South of France area renowned for producing some of the
world's most elegant rosé wines, Cirque du Soleil Rosé
presents a delicate, pale and shiny pink color with aromas of a
beautiful floral range of flavors. This light-bodied wine is supple
and fresh with slightly fruity notes leading to a crisp and
refreshing finish. Created in respect of the biodiversity of soil
and the mistral wind that keeps the vineyards dry and the skies
clear while the grapes are transformed into a joyful experience,
Cirque du Soleil Rosé is truly revelry in a bottle.
The limited-edition wine is available at Albertsons Companies
stores and suggested retail is $19.99. For more information visit
cirquedusoleilwine.com.
Albertsons Companies- Albertsons Companies is one of the
largest food and drug retailers in the
United States, with both a strong local presence and
national scale. We operate stores across 35 states and the
District of Columbia under 20
well-known banners including Albertsons, Safeway, Vons, Jewel-Osco,
Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions,
Star Market, Haggen and Carrs, as
well as meal kit company Plated based in New York City. Albertsons Companies is
committed to helping people across the country live better lives by
making a meaningful difference, neighborhood by neighborhood. In
2017 alone, along with the Albertsons Companies Foundation, the
company gave nearly $300 million in
food and financial support. These efforts helped millions of people
in the areas of hunger relief, education, cancer research and
treatment, programs for people with disabilities and veterans
outreach.
Cirque du Soleil- Originally composed of 20 street
performers in 1984, Cirque du Soleil Entertainment Group completely
reinvented circus arts and went on to become a world leader in live
entertainment. Established in Montreal, the Canadian organization has
brought wonder and delight to over 190 million spectators with
productions presented in close to 450 cities in 60 countries.
Cirque du Soleil Entertainment Group currently has over 4,000
employees, including 1,400 artists, from nearly 50 countries.
Cirque du Soleil Entertainment Group creates content for a broad
range of audacious projects. On top of producing world-renowned
shows, the organization has extended its creative approach to a
large variety of entertainment forms such as multimedia
productions, immersive experiences, theme parks and special events.
Going beyond its various creations, Cirque du Soleil Entertainment
Group aims to make a positive impact on people, communities and the
planet with its most important tools: creativity and art. For more
information about Cirque du Soleil Entertainment Group, please go
to cdsentertainmentgroup.com.
Truett-Hurst- Truett-Hurst, Inc.
(NASDAQ: THST; www.truetthurstinc.com) is a holding
company. Its sole asset is controlling equity interest in HDD LLC,
an innovative super-premium, ultra-premium, and luxury wine sales,
marketing, and production company based in the acclaimed Dry Creek
Valley, Sonoma County, California. Truett-Hurst, Inc. is an "emerging
growth company" as defined by the JOBS Act. It is headquartered
in Healdsburg, California.
Wines That Rock, LLC-The founders of Wines That
Rock, LLC have been at the forefront of bringing pop culture to
fans for decades. Originally born out of a passion for music and
wine, Wines That Rock launched its namesake collection of classic
wines influenced by the spirit of Rock 'n' Roll. Further bridging
the gap between the arts and wine, Wines That Rock launched the
highly acclaimed Fifty Shades of Grey Wine, The Bachelor Wines and
Downton Abbey Wine collections. Working together with brand owners
such as NBC Universal, The Rolling Stones, NPR, TCM, Discovery and
many others, Wines That Rock specializes in bringing new and
exciting wines and wine clubs to market. With over 35 years
of Rock 'n' Roll experience, Wines That Rock promotes, produces and
markets their one of a kind wines to a global
marketplace.
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SOURCE Wines That Rock, LLC