STAMFORD, Conn., May 16, 2018 /PRNewswire/ -- vineyard
vines, the classic lifestyle brand born on Martha's Vineyard and known for its smiling
whale logo, announced today an exclusive partnership with Discovery
Channel's annual TV event, Shark Week. Influenced by the
brand's founding passion for the ocean, vineyard vines will partner
with the popular shark-focused franchise, creating a line of
exclusive summer product including clothing, performance gear and
accessories for men, women and kids. A portion of the proceeds from
the unique camouflage printed women's bikini and men's board short
will be donated to Oceana, an organization dedicated to protecting
the world's oceans.
Celebrating the 20th anniversary of vineyard vines
and the 30th anniversary of Shark Week, the vineyard
vines and Shark Week collection will launch online at
vineyardvines.com and in select vineyard vines stores on
May 30. The launch will lead up to
the summer's week-long, must-see event of shark programming, which
will air on Discovery Channel from July 22
to July 29.
"We started our company on Martha's
Vineyard inspired by living the Good Life, which to us means
being out on the water. We've been fascinated by sharks for as long
as we can remember and appreciate the importance of their place in
the ocean," said Shep Murray,
vineyard vines CEO & co-founder. "The opportunity to partner
with Shark Week was a no brainer for us and to be able to support a
trusted organization, like Oceana, is definitely an "Every Day
Should Feel This Good" moment for our brand."
"We grew up on the water and our father taught us how to love
and respect the ocean. We have been catch and release fishermen our
entire lives, and the ocean became a staple of our summer,
lifestyle and subsequently the inspiration for vineyard vines.
Saltwater is in the DNA of our brand and we want everyone to be
able to enjoy the ocean forever," added Ian
Murray, vineyard vines CEO & co-founder.
"Discovery Consumer Products is thrilled to be partnering with
vineyard vines in celebration of Shark Week's 30th Anniversary,"
said Leigh Anne Brodsky, Executive
Vice President, Discovery Global Enterprises, Discovery, Inc.
"vineyard vines apparel and accessories are a summer staple in the
U.S. and make a wonderful addition to Shark Week's merchandising
program. Together, we can give Shark Week superfans the opportunity
to support ocean conservation while celebrating this amazing
week."
To further support the partnership with Shark Week and Oceana,
vineyard vines will be hosting an in-store event at their Westfield
Century City location (10250 California State Route 2, Los Angeles, CA 90067) on Tuesday, June 12th from 6-8pm. Guests will receive 10% off their
purchase, while vineyard vines will give 10% back to
Oceana. For more information on the event please contact the
store at (213) 330-0233. To view the complete vineyard vines
+ Shark Week collection visit www.vineyardvines.com.
ABOUT vineyard vinesĀ®
A company best known for its
whimsical neckties and smiling pink whale logo, was founded in 1998
on Martha's Vineyard when brothers
Shep and Ian Murray cut their ties
with corporate America to start making ties that represented the
Good Life. In addition to signature neckwear, vineyard vines offers
a variety of clothing and accessories for men, women and children.
Products are sold in over 600 specialty and department stores
worldwide, through a seasonal catalog at 1.800.892.4982, online at
vineyardvines.com and at over ninety freestanding stores.
ABOUT Discovery Channel:
Discovery Channel is dedicated to creating the highest quality
non-fiction content that informs and entertains its consumers about
the world in all its wonder, diversity and amazement. The network,
which is distributed to 100.8 million U.S. homes, can be seen in
224 countries and territories, offering a signature mix of
compelling, high-end production values and vivid cinematography
across genres including, science and technology, exploration,
adventure, history and in-depth, behind-the- scenes glimpses at the
people, places and organizations that shape and share our world.
For more information, please visit
www.discovery.com
ABOUT Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in
real life entertainment, serving a passionate audience of superfans
around the world with content that inspires, informs and
entertains. Discovery delivers over 8,000 hours of original
programming each year and has category leadership across deeply
loved content genres around the world. Available in 220 countries
and territories and 50 languages, Discovery is a platform
innovator, reaching viewers on all screens, including TV Everywhere
products such as the GO portfolio of apps and Discovery Kids Play;
direct-to- consumer streaming services such as Eurosport Player and
Motor Trend Group; and digital-first and social content from Group
Nine Media. Discovery's portfolio of premium brands includes
Discovery Channel, HGTV, Food Network, TLC, Investigation
Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and
Science Channel, as well as OWN: Oprah Winfrey Network in the U.S.,
Discovery Kids in Latin America,
and Eurosport, the leading provider of locally relevant, premium
sports and Home of the Olympic Games across Europe. For more information, please visit
corporate.discovery.com and follow @DiscoveryIncTV across social
platforms.
ABOUT Oceana:
Oceana is the largest international
advocacy organization dedicated solely to ocean conservation.
Oceana is rebuilding abundant and biodiverse oceans by winning
science-based policies in countries that control one third of the
world's wild fish catch. With more than 200 victories that stop
overfishing, habitat destruction, pollution and killing of
threatened species like turtles and sharks, Oceana's campaigns are
delivering results. A restored ocean means that one billion people
can enjoy a healthy seafood meal, every day, forever. Together, we
can save the oceans and help feed the world.
Visit www.oceana.org to learn more.
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SOURCE vineyard vines