The Gendel Girls™ Expand Athleisure Collection; Debut New Breezies® Seamless Comfort Bra on QVC® as the Today’s Specia...
January 12 2018 - 6:00AM
The Gendel Girls™, the family behind Breezies®, QVC®’s largest
intimate apparel brand, have announced the release of their newest
undergarment – the Breezies Seamless Comfort Bra. This new
silhouette is the latest addition to their growing athleisure
collection which launched in September of 2017 with the Breezies
Soft Support Lace Bra. The soft and seamless fabric of this new
silhouette hugs and molds to the body for 360-degrees of fit and
comfort, and features innovative ‘intelligent’ molded cups which
allow for a better overall fit. The Breezies Seamless Comfort Bra
is scheduled to debut on QVC® as the Today’s Special Value® Friday,
January 12, 2018 at midnight (ET). Each day, QVC picks one special
item they believe shoppers will love, and offers it at an
exceptionally low price from midnight (ET) until 11:59 p.m. (PT)
that day.
A go-to bra for the Gendels themselves, in a recent interview
for InsideQ, Kathy Gendel, Founder/CEO of The Gendel Girls and
matriarch of the family, remarked: “This is one of my favorites.
You’re going to love this bra. It’s probably one of the most
comfortable bras that we’ve brought to QVC in 23 years.”
As a part of that 360-degrees of fit and comfort, the Breezies
Seamless Comfort Bra offers full coverage with lightly padded cups
for modesty and shaping, without adding a cup size, and features
wide padded shoulder straps for all-day comfort and support, making
it functional for everyday wear. The bra also features a unique
scalloped bottom band. The increased width of that band provides
extra support - allowing the bra to adapt to body movements with
stretch and recovery.
As the Gendel Girl’s customer base continues to grow and
diversify, the ladies kept color and size variety top of mind when
designing this silhouette. The Breezies Seamless Comfort Bra is
available in five colors including sunbeige, white, black, heather
pink quartz, and heather gray, and is available in 30 sizes – from
34A to 44DDD. Offering a tailored custom fit by band and cup size,
this bra also features a graded hook and eye center back
closure.
"As we continue to see an emphasis on comfort in the intimates,
and the overall fashion space, we’re excited to launch more
products that offer our customers that comfort, without
compromising on style and support. The Seamless Comfort Bra offers
all of the above: unparalleled comfort with super soft fabric and
seamless style, in addition to unique features that support, lift
and shape. It’s actually Breezies’ first seamless-bra to debut as a
Today’s Special Value and we know that our customers are going to
see the value with this new bra,” said Kathy.
The Breezies Seamless Comfort Bra (QVC Item #A296840) is
available with Underwire (QVC Item: A296436) and Wirefree (QVC Item
# A296437), beginning January 12 at midnight (ET), while supplies
last, through QVC.com, the QVC apps or by calling
800.345.1515.
About The Gendel GirlsKathy Gendel and her
husband Craig left corporate jobs to start a lingerie business in
1994. After a lot of perseverance and a lucky encounter on Madison
Avenue, they found a home at QVC, where The Gendel Girls’™ patented
performance fabric, UltimAir® has made Breezies® the largest
intimate apparel brand on the network. Based outside Philadelphia
and operating on a family farm, The Gendel Girls are first and
foremost a family business with Kathy, the CEO, at the helm and her
three daughters: Kalina Gendel, Chief Operating Officer, and
Laurissa Gendel, President, in tandem leadership, and Catherine
Gendel, VP of Creative Marketing. One of only a handful of on-air
family personalities in the entire home-shopping genre, The Gendel
Girls have been a mainstay on QVC for 23 years with an average
annual growth increase of 22.5%. During that time, they have sold
millions of bras and panties worldwide. For more information,
please visit Gendel-Girls.com
QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service
marks of ER Marks, Inc. and QVC, Inc.
Press ContactChristine Perez-O’Rourke DiGennaro
Communications christine@digennaro-usa.com
212.966.9525
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/fa1c6a3c-632d-4acb-a148-2fff4b23c8af