Gowex : GOWEX and Mall Plaza lead the largest free WiFi project in Latin America retailers sector
June 05 2014 - 5:00AM
GOWEX and
Mall Plaza lead the largest free WiFi project in Latin America
retailers sector
Mall Plaza
is the leading shopping centres chain of in Chile and one of the
largest retailers in Latin America, with presence in Colombia and
Peru
Today
Vespucio Mall Plaza inaugurates its free WiFi project which will be
extended to the chain's shopping centres in Santiago de Chile,
Valparaíso, Lima, Cartagena de Indias, Arequipa among others
etc.
Madrid, 5th June 2014-. GOWEX (GOW-MAB, ALGOW-NYSE
Alternext, LGWXY-OTC Market), a market leader in creating
Wireless Smart Cities®, and Plaza S.A. have signed an agreement
through which the Chilean company will become a GOWEX partner in
order to provide Free WiFi and geolocalisation services at the
shopping centres of Plaza S.A which has millions of visitors in its
shopping centres in Chile, Peru and Colombia.
Under this agreement, GOWEX will manage and use the WiFi network
for commercial purposes in Plaza's shopping centres while offering
free WiFi services to the visitors, a direct channel of
communication and publicity for advertisers, as well as a focused
strategy to transform their shopping centres into smart points of
sale. The Vespucio Mall Plaza, located in La Florida, Santiago de
Chile, is the first shopping centre that already enjoy the GOWEX
service
Shopping centres managed by Plaza are spread throughout Chile, Peru
and Colombia in important cities as Valparaíso, Cartagena de
Indias, Lima and Santiago de Chile itself, offering services to
millions of visitors... The Vespucio Mall Plaza (243,000
square metres), chosen to inaugurate the WiFi service, has more
than 40 million visitors annually. Shopping centres are one of the
main meeting points for people in Latin America with constant
people traffic, similar than the Spanish and European
squares...
"By firmly
committing to the Chilean and Latin American markets and going hand
in hand with a market leader like Mall Plaza, GOWEX consolidates
its growth strategy in the continent, offering an innovative,
unique service in Latin America, a worldwide benchmark that allows
us to get closer to our objective of reaching 600 cities by
2018", says Juan Catalán GOWEX
Director of Development in Latin America.
Cristián Muñoz, Mall Plaza
commercial corporate manager, said that "this is
a reflection of the work we do every day to deliver more and better
services to our visitors. From the creation of Mall Plaza, we made
a commitment to the communities around our shopping centres, for
which we are constantly working to improve their quality of
life."
3 countries,
millions of potential users
The objective of the partnership between GOWEX and Plaza is to
reach each and every one of the chain's shopping centres in Chile,
Colombia and Peru in order to offer free WiFi to 840 million
potential users per year. Moreover, thanks to this agreement, the
shops and advertisers in the Shopping Centres will have the
privileged position of being able to use GOWEX WiFi as a channel of
communication and direct advertising to their users. This synergy
is included within the GOWEX strategy to make a profit from the
company's WiFi networks by using them commercially.
User profile
According to the AHCIET Study "Challenge 2020: Investing to close
the Digital Divide in Latin America", mobile broadband penetration
in countries such as Chile is 78% and in Peru it is 45%. However,
the user profile indicates that, despite having sufficient access
to smartphones and devices with WiFi, a high percentage of the
population do not have any associated data plans so WiFi becomes
the ideal channel of communication for these users.
GOWEX and Mall Plaza lead free WiFi
project
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Gowex via Globenewswire
HUG#1790921