Bank of America Selects a Team at WPP as Its Branding and Advertising Agency of Record
May 03 2012 - 4:49PM
Business Wire
Bank of America today announced it has selected Team Bank of
America at WPP as its global agency of record after an extensive
review. In addition, the company announced Hill Holliday will
assume increased creative assignments and retain responsibility for
Merrill Lynch Wealth Management and U.S. Trust marketing.
Bank of America began an evaluation of its current and future
branding and advertising needs in January to position itself to
better communicate the significant changes that have taken place at
the company as well as continually adjust to the dynamic external
environment.
“Under Brian Moynihan’s leadership, we have fundamentally
transformed into a stronger, more straightforward company that
serves three groups of customers with distinct financial services,”
said Anne Finucane, Global Strategy and Marketing officer, Bank of
America. “These agencies, led by Team Bank of America at WPP, will
help us better communicate both the progress we’ve made as well as
the value of our brand and our company to all of our stakeholder
groups around the world and across all of our lines of
business.”
Team Bank of America is part of WPP, a world leader in marketing
communications operating in 107 countries. WPP brings the scale and
international reach to match Bank of America’s global capabilities.
It was selected to handle Bank of America’s overall brand
positioning, as well as branding and advertising for its Consumer
Banking, Global Banking and Markets and Global Commercial Banking
divisions.
Hill Holliday, recognized as one of the nation’s most respected
agencies, will help ensure that Bank of America has the most
engaging and effective creative for its entire portfolio of
businesses.
Starcom USA, a unit of Publicis Groupe, will continue to serve
as Bank of America’s media planner, buyer and lead digital
agency.
Bank of America
Bank of America is one of the world's largest financial
institutions, serving individual consumers, small- and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
57 million consumer and small business relationships with
approximately 5,700 retail banking offices and approximately 17,250
ATMs and award-winning online banking with 30 million active users.
Bank of America is among the world's leading wealth management
companies and is a global leader in corporate and investment
banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the
world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company
serves clients through operations in more than 40 countries. Bank
of America Corporation stock (NYSE: BAC) is a component of the Dow
Jones Industrial Average and is listed on the New York Stock
Exchange.
For more Bank of America news, visit the Bank of America
newsroom.
www.bankofamerica.com
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