BrightPoint and Microsoft Announce Launch of Online Store for Windows Phones in the United Arab Emirates
April 13 2012 - 8:00AM
Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in
providing device lifecycle services to the wireless industry, today
announced with Microsoft the launch of Waha Store
(www.wahastore.com), the first e-commerce website dedicated
exclusively to Windows Phones in the United Arab Emirates (UAE).
Waha, which means "oasis" in English, will provide a convenient,
reliable and centralized destination for consumers across the
country to purchase the latest wireless devices from a variety of
Windows Phone device manufacturers. Waha Store will offer customers
manufacturer warranties with their purchases and arrange delivery
of new phones directly to the customer's doorstep. Shoppers who
visit Waha Store are then free to separately connect to the
wireless provider of their choosing.
The user-friendly features in Waha Store will optimize browsing
and shopping for visitors. Shoppers will have the opportunity to
compare various models, read reviews, and watch demo videos to gain
a deeper understanding of product range and features.
"We are very pleased to bring Windows Phones to early-adopter
smartphone consumers in the UAE, where there has been growing
excitement about their launch," said Samer Ramez Abu-Ltaif,
Regional General Manager, Microsoft Gulf Region. "Customers need a
dependable way to obtain accurate information on, and securely
purchase, the latest mobile handsets, and Waha Store provides
exactly that - your Windows Phone oasis."
"We are excited to continue our long-standing relationship with
Microsoft and support Waha Store's launch in the UAE," said Anurag
Gupta, BrightPoint's President, Europe, Middle East and Africa.
"Our expertise in offering Webshops on Demand and supply chain
solutions will make Waha Store the go-to place for all UAE
customers who have been awaiting a well-functioning channel to
access Windows Phones. We look forward to supporting Waha Store's
launch in other countries in the Middle East and Africa as we
continue to expand our presence in the region."
About Microsoft
Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader
in software, services and solutions that help people and businesses
realize their full potential.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing
device lifecycle services to the wireless industry. In 2011,
BrightPoint handled more than 112 million wireless devices
globally. BrightPoint's 5 key service areas – Plan, Market,
Customize, Move, Recover, offer over 110 innovative services, such
as distribution channel management, procurement, inventory
management, reverse logistics and repair services, software
loading, kitting and customized packaging, fulfillment, product
customization, eBusiness solutions, and other outsourced services
that integrate seamlessly with its customers' IT systems and
operations. BrightPoint's effective and efficient platform allows
its customers to benefit from rapidly deployed, flexible and cost
effective solutions. BrightPoint has more than 4,000 employees, as
well as a significant number of temporary staff, and a global
footprint covering more than 35 countries, including 13 Latin
American countries through its investment in Intcomex, Inc. In
2011, BrightPoint generated revenue of $5.2 billion, from customers
in over 75 countries. BrightPoint provides distribution and
customized services through over 100,000 points-of-sale and to over
25,000 B2B customers worldwide. Additional information about
BrightPoint can be found on its website at www.BrightPoint.com, or
by calling its toll-free Information and Investor Relations line at
877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.
Tom Ward
Investor Relations
317-707-2745
Brightpoint, Inc.
Carolyn Manco
Media Relations
317-707-2276
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