NEW YORK, Feb. 29, 2012 /PRNewswire/ -- Hannover House,
Inc., the newly rebranded entertainment distributor formerly known
as Target Development Group, Inc. (Pinksheets: TDGI), is
embarking on an aggressive campaign to maximize revenues from the
company's home video library with the launch of multipack DVDs this
summer. Beginning in June, the company will release
genre-specific title assortments, priced for the WalMart and Best
Buy budget bins, which have grown in recent years to dominate DVD
unit sales levels.
Initial multipack offerings include "Family Movie Night" (four,
full-length family features), "Jules Verne Classics" (three
full-length animated features) and the "Martial Arts Marathon"
(eight full-length features plus a feature documentary).
Hannover House expects these items to be sold at retail for about
$5, despite the suggested retail
price listing of $9.95.
"Hannover House pioneered the multipack-budget bin business back
in 2004," said Eric Parkinson,
C.E.O. "Our martial arts multipacks sold over 600,000 units
through WalMart, and set new standards for assortments. Now,
with these initial three title groupings and our upcoming slate, we
hope to become a dominant player once again in this highly
lucrative area of catalog marketing."
The Family Movie Night pack includes "Grand Champion", "Savage
Land", "Come Away Home" and "Animal Clinic." The Jules Verne
Classics pack includes "20,000 Leagues Under the Sea", "Around the
World in 80 Days" and "Journey to the Center of the Earth."
The Martial Arts Marathon pack includes the Hannover House original
production of "Samurai: The Last Warrior" along with the
full-length features, "Fist of Fear", "Screaming Ninja", "Rage of
the Master", "Snake Crane Secret", "Legend of the Eight Samurai",
"Street Fighter", "Bruce Lee: The
Man, The Myth" and "Kung Fu Punch of
Death."
"These multi-packs will offer consumers the opportunity to
purchase DVD assortments containing three, four or nine programs
for only $5, which we believe is a
terrific value," Parkinson continued. "WalMart and Best Buy
have been moving tonnage of budget priced DVDs and the multipacks
are an even better value. Existing retail sales trends
suggest that these thematic assortments will generate revenues in
excess of our library forecasts, so it's a very exciting
opportunity."
Other thematic multipacks in the works include assortments of
horror titles, westerns, Spanish-titles and dramas.
Hannover plans to stagger the
release of future multipacks to minimize the risk of dilution from
titles with ongoing sales.
Press and Media: For more information contact Lauren Sterling, 479-751-4500,
Lauren@HannoverHouse.com
SOURCE Hannover House, Inc.