vivo, the 5th Largest Smartphone Manufacturer in the World, & Taboola, Announce Long-Term Partnership to Bring Taboola News t...
October 23 2018 - 12:01AM
Business Wire
vivo selects Taboola as its strategic partner
to power news on its ‘swipe right’ screen
Today, Taboola, the world’s leading discovery platform,
announced a global strategic partnership with vivo, the fifth
largest smartphone manufacturer in the world. Under the
partnership, Taboola will deliver a fully personalized content
experience for vivo’s customers helping the manufacturer drive
engagement and monetization and providing a significant new
audience source to content publishers in the region.
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Taboola and vivo partner to deliver
Taboola News to Android devices (Photo: Business Wire)
Taboola will be vivo’s strategic content partner to integrate
directly on vivo’s swipe right experience. When users swipe right
on the homescreen, Taboola will surface relevant personalized news
and content from its network of premium publishers throughout Asia.
The partnership with vivo will leverage Taboola’s extensive
footprint in the region through partnerships with thousands of
quality publishers and marketers such as NDTV, India Today, China
Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific
includes content in languages such as Thai, Hindi, Tamil, Chinese,
Indonesian and English.
According to eMarketer, internet users in Asia-Pacific own
smartphones at higher rates (93%) than their peers in Europe (86%)
or North America (84%) and the growing penetration of smartphones
and tablets has changed the way adults consume media in the region.
Through the partnership, Taboola and vivo are enabling content
creators to reach their audiences throughout the day. Taboola is
able to leverage its personalization platform to match users with
content they are most likely to be interested in consuming
next.
“Enabling people to discover what’s new and interesting is a key
part of enriching people's lives, and it is at the heart of our
mission at Taboola. Smartphones are perhaps the most intimate
device that we own -- on average we use our smartphones over 100
times a day. So the opportunity to create a personalized experience
and surface relevant content in that 'moment of next' is massive
for users, journalism, and smartphone manufacturers,” said Adam
Singolda, founder and CEO, Taboola. “We are honored to partner with
vivo, an innovative leader in the mobile space, on this journey. We
look forward to creating the next wave of personalization on
smartphones in addition to powering quality journalism by driving
new audiences directly to publishers’ sites as opposed to walled
garden environments.”
About Taboola
Taboola is the leading discovery platform, serving over 450
billion recommendations of articles, blogs, videos, products, and
apps to over one billion unique users every month on thousands of
premium sites and mobile carriers. Publishers, brand marketers, and
performance advertisers leverage Taboola to retain users on their
sites, monetize their traffic, and distribute organic and sponsored
content as well as video to engage high-quality audiences. Partners
include: USA TODAY, Huffington Post, MSN, Business Insider, The
Independent, Welt, L’Express, and The Weather Channel. A global
company with local service touchpoints, Taboola is headquartered in
New York City with offices in Los Angeles, London, Paris, Berlin,
Madrid, Tel Aviv, New Delhi, Bangkok, São Paulo, Mexico City,
Beijing, Shanghai, Istanbul, Seoul, Sydney, and Tokyo. Learn more
at www.taboola.com and follow @taboola on Twitter.
About vivo
vivo Communication Technology, commonly referred to simply as
vivo, is a young global smartphone brand developing dynamic and
stylish products including smartphones, smartphone accessories,
software, and online services. The company also develops software
for their phones such as the vivo browser, V-appstore and the
iManager included in their proprietary Android based operating
system called Funtouch OS. Vivo is one of the largest global
smartphone manufacturers in the world. The company currently has a
presence in 18 markets, and has several R&D centers worldwide,
including dedicated AI research centers.
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TaboolaKaren Germ, 480-332-7949karen.g@taboola.com